
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Perceived Usefulness and Ease of Use of Artificial Intelligence on Marketing Innovation
Maruf Fatima Sadriwala, Kaneez Fatima Sadriwala
International Journal of Innovation in the Digital Economy (2022) Vol. 13, Iss. 1, pp. 1-10
Closed Access | Times Cited: 15
Maruf Fatima Sadriwala, Kaneez Fatima Sadriwala
International Journal of Innovation in the Digital Economy (2022) Vol. 13, Iss. 1, pp. 1-10
Closed Access | Times Cited: 15
Showing 15 citing articles:
Artificial intelligence (AI) applications for marketing: A literature-based study
Abid Haleem, Mohd Javaid, Mohammad Asim Qadri, et al.
International Journal of Intelligent Networks (2022) Vol. 3, pp. 119-132
Open Access | Times Cited: 501
Abid Haleem, Mohd Javaid, Mohammad Asim Qadri, et al.
International Journal of Intelligent Networks (2022) Vol. 3, pp. 119-132
Open Access | Times Cited: 501
Understanding AI Adoption: The Mediating Role of Attitude in User Acceptance
N. Nethravathi Samuel Mores Geddam
Journal of Informatics Education and Research (2024) Vol. 4, Iss. 2
Open Access | Times Cited: 4
N. Nethravathi Samuel Mores Geddam
Journal of Informatics Education and Research (2024) Vol. 4, Iss. 2
Open Access | Times Cited: 4
Recipes for consumer loyalty intentions toward AI speakers: A complexity theory approach
Sooyun Kim, M. T. Ko, Luri Lee
Service Business (2025) Vol. 19, Iss. 2
Closed Access
Sooyun Kim, M. T. Ko, Luri Lee
Service Business (2025) Vol. 19, Iss. 2
Closed Access
Factors that Influence AI Investment Decisions in Oman's Hydrocarbons Industry: A Review of the Theoretical Literature and Proposed Theoretical Mode
Quality - Access to Success (2024) Vol. 25, Iss. 200
Open Access | Times Cited: 1
Quality - Access to Success (2024) Vol. 25, Iss. 200
Open Access | Times Cited: 1
The underlying mechanism of user response to AI assistants: from interactivity to loyalty
M. T. Ko, Luri Lee, Yunice YoungKyoung Kim
Information Technology and People (2024)
Closed Access | Times Cited: 1
M. T. Ko, Luri Lee, Yunice YoungKyoung Kim
Information Technology and People (2024)
Closed Access | Times Cited: 1
Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer
Apoorva Bhatnagar, Megha Sharma
Journal of Metaverse (2024) Vol. 4, Iss. 2, pp. 105-115
Open Access | Times Cited: 1
Apoorva Bhatnagar, Megha Sharma
Journal of Metaverse (2024) Vol. 4, Iss. 2, pp. 105-115
Open Access | Times Cited: 1
Applications of Artificial Intelligence in Marketing
Ajit Bansal, Anu Bansal, Manish Kumar, et al.
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 59-72
Closed Access
Ajit Bansal, Anu Bansal, Manish Kumar, et al.
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 59-72
Closed Access
Marketing Innovation, Subjective Norms, Behavioral Control and Intention to Adoption of Artificial Intelligence
Maruf Fatima Sadriwala, Manish Dadhich
Studies in systems, decision and control (2024), pp. 263-275
Closed Access
Maruf Fatima Sadriwala, Manish Dadhich
Studies in systems, decision and control (2024), pp. 263-275
Closed Access
Do artificial intelligence system adoptions foster production management supply chain performance in pharmaceutical manufacturing firms? An empirical exploring study from the MENA region
Moh’d Anwer AL-Shboul
Business Process Management Journal (2024) Vol. 30, Iss. 7, pp. 2427-2455
Closed Access
Moh’d Anwer AL-Shboul
Business Process Management Journal (2024) Vol. 30, Iss. 7, pp. 2427-2455
Closed Access
Consumer Attitudes Toward Artificial Intelligence in Fashion
Katerina Vatantzi, Aspasia Vlachvei, Ioannis Antoniadis
Springer proceedings in business and economics (2024), pp. 1127-1142
Closed Access
Katerina Vatantzi, Aspasia Vlachvei, Ioannis Antoniadis
Springer proceedings in business and economics (2024), pp. 1127-1142
Closed Access
Artificial intelligence drivers' effect on willingness to adopt the human capital supply chain in manufacturing firms: an empirical investigation from developing countries – a mediation model
Moh’d Anwer AL-Shboul
Industrial Management & Data Systems (2024) Vol. 124, Iss. 10, pp. 2919-2938
Closed Access
Moh’d Anwer AL-Shboul
Industrial Management & Data Systems (2024) Vol. 124, Iss. 10, pp. 2919-2938
Closed Access
The Intersection of Brands and AI
Joana Neves, Lara Mendes Bacalhau
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 257-286
Closed Access
Joana Neves, Lara Mendes Bacalhau
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 257-286
Closed Access
AI-Driven Personalization in Omnichannel Marketing
Yavuz Selim Balcıoğlu
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 97-130
Closed Access
Yavuz Selim Balcıoğlu
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 97-130
Closed Access
AI-Driven Personalization: Unraveling Consumer Perceptions in Social Media Engagement
Tanawat Teepapal
Computers in Human Behavior (2024), pp. 108549-108549
Closed Access
Tanawat Teepapal
Computers in Human Behavior (2024), pp. 108549-108549
Closed Access
Methodology for Implementing Neural Networks into the Management of Marketing Communications of Companies
К. A. Arzhanova, S. B. Benevolensky
(2023), pp. 1-5
Closed Access
К. A. Arzhanova, S. B. Benevolensky
(2023), pp. 1-5
Closed Access