
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China
Muhammad Sohaib, Jacob Mlynarski, Rui Wu
Sustainability (2022) Vol. 15, Iss. 1, pp. 746-746
Open Access | Times Cited: 22
Muhammad Sohaib, Jacob Mlynarski, Rui Wu
Sustainability (2022) Vol. 15, Iss. 1, pp. 746-746
Open Access | Times Cited: 22
Showing 22 citing articles:
How to prompt brand love and eWOM intention? Exploring the role of brand interactivity, consumer involvement and consumer brand engagement
Siyu Gao, Bilin Shao
Asia Pacific Journal of Marketing and Logistics (2024) Vol. 36, Iss. 10, pp. 2744-2765
Closed Access | Times Cited: 5
Siyu Gao, Bilin Shao
Asia Pacific Journal of Marketing and Logistics (2024) Vol. 36, Iss. 10, pp. 2744-2765
Closed Access | Times Cited: 5
Brand Management via AI
Tareq N. Hashem, Albattat Ahmad, Anuj Kumar, et al.
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 81-110
Closed Access
Tareq N. Hashem, Albattat Ahmad, Anuj Kumar, et al.
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 81-110
Closed Access
Tüketici Algısında Marka Deneyiminin Marka Savunuculuğu Üzerindeki Etkisi: Otomobil Kullanıcıları Üzerine Bir Uygulama
Çiğdem Sarı, Nil Esra Dal
Uluslararası Ekonomi İşletme ve Politika Dergisi (2025) Vol. 9, Iss. 1, pp. 282-303
Open Access
Çiğdem Sarı, Nil Esra Dal
Uluslararası Ekonomi İşletme ve Politika Dergisi (2025) Vol. 9, Iss. 1, pp. 282-303
Open Access
Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape
Ângela Leite, Anabela Rodrigues, Sílvia Lopes
Administrative Sciences (2024) Vol. 14, Iss. 1, pp. 11-11
Open Access | Times Cited: 3
Ângela Leite, Anabela Rodrigues, Sílvia Lopes
Administrative Sciences (2024) Vol. 14, Iss. 1, pp. 11-11
Open Access | Times Cited: 3
The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing
Afia Khalid, Raheel Amir Awan, Rizwan Ali, et al.
Corporate Governance (2023) Vol. 24, Iss. 3, pp. 609-626
Closed Access | Times Cited: 7
Afia Khalid, Raheel Amir Awan, Rizwan Ali, et al.
Corporate Governance (2023) Vol. 24, Iss. 3, pp. 609-626
Closed Access | Times Cited: 7
The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands
Sally Mohamed Amer, Amany Ahmed Elshimy, Moataz El Sayed Mohamed Abo El Ezz
Cogent Business & Management (2023) Vol. 10, Iss. 3
Open Access | Times Cited: 6
Sally Mohamed Amer, Amany Ahmed Elshimy, Moataz El Sayed Mohamed Abo El Ezz
Cogent Business & Management (2023) Vol. 10, Iss. 3
Open Access | Times Cited: 6
The Role of Brand Equity, Brand Authenticity, Brand Trust to Increase Customer Satisfaction
Anindya Panyekar
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) (2024) Vol. 8, Iss. 1
Open Access | Times Cited: 1
Anindya Panyekar
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) (2024) Vol. 8, Iss. 1
Open Access | Times Cited: 1
Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic
Shugang Li, Boyi Zhu, He Zhu, et al.
Electronic Commerce Research (2024)
Closed Access | Times Cited: 1
Shugang Li, Boyi Zhu, He Zhu, et al.
Electronic Commerce Research (2024)
Closed Access | Times Cited: 1
Modeling brand experience and brand equity association in the banking industry: mediating role of brand identification, attachment and engagement
Rashed Al Karim, Iffat Fayeza Hoque, Mohammad Wahidul Islam, et al.
Journal of Modelling in Management (2024)
Closed Access | Times Cited: 1
Rashed Al Karim, Iffat Fayeza Hoque, Mohammad Wahidul Islam, et al.
Journal of Modelling in Management (2024)
Closed Access | Times Cited: 1
Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan
Journal of Management and Business Review (2024) Vol. 21, Iss. 1, pp. 60-81
Open Access
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan
Journal of Management and Business Review (2024) Vol. 21, Iss. 1, pp. 60-81
Open Access
Keterlibatan Merek Dikalangan Mahasiswa dan Alumni Dimediasi oleh Kualitas Layanan
Naufal Hibatullah, Lindiawati Lindiawati
Value Jurnal Manajemen dan Akuntansi (2024) Vol. 19, Iss. 2, pp. 448-461
Open Access
Naufal Hibatullah, Lindiawati Lindiawati
Value Jurnal Manajemen dan Akuntansi (2024) Vol. 19, Iss. 2, pp. 448-461
Open Access
Pengaruh Value Congruity Dan Brand Love Terhadap Customer Loyalty Melalui Customer Engagement Sebagai Variabel Mediasi Studi Pada Pelanggan Spotify
Febriana Sa'idah, Yessy Artanti, Sri Setyo Iriani
Journal of Economic Bussines and Accounting (COSTING) (2024) Vol. 7, Iss. 5, pp. 1085-1103
Open Access
Febriana Sa'idah, Yessy Artanti, Sri Setyo Iriani
Journal of Economic Bussines and Accounting (COSTING) (2024) Vol. 7, Iss. 5, pp. 1085-1103
Open Access
How Brand Engagement Shapes Brand Equity: Insights from Smartphone Users with Brand Love as a Mediator
Fasa Maulidan Hakim, Indrawati Indrawati
International Journal of Social Science and Human Research (2024) Vol. 7, Iss. 08
Open Access
Fasa Maulidan Hakim, Indrawati Indrawati
International Journal of Social Science and Human Research (2024) Vol. 7, Iss. 08
Open Access
Effect of brand experience to brand equity of smartphones in Beijing, China
Xiaolei Zhang
International Journal of Research Studies in Management (2024) Vol. 12, Iss. 11
Open Access
Xiaolei Zhang
International Journal of Research Studies in Management (2024) Vol. 12, Iss. 11
Open Access
Impact of Brand Equity and Purchase Intention on Dietetics and Nutrition Consultation Service
Roslilee Ab. Halim, Soo-Cheng Chuah, Mohd Zawawi Zukfily, et al.
Information Management and Business Review (2024) Vol. 16, Iss. 3S(I)a, pp. 46-55
Open Access
Roslilee Ab. Halim, Soo-Cheng Chuah, Mohd Zawawi Zukfily, et al.
Information Management and Business Review (2024) Vol. 16, Iss. 3S(I)a, pp. 46-55
Open Access
Social media brand engagement and perceived risk in purchase: a conceptual framework
Teja Khandolkar, Purva Hegde Desai, Nandakumar Mekoth, et al.
ReMark - Revista Brasileira de Marketing (2024) Vol. 23, Iss. 4, pp. 1856-1881
Open Access
Teja Khandolkar, Purva Hegde Desai, Nandakumar Mekoth, et al.
ReMark - Revista Brasileira de Marketing (2024) Vol. 23, Iss. 4, pp. 1856-1881
Open Access
The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust
Vo Minh Sang, Mai Chi Cuong
Cogent Business & Management (2024) Vol. 12, Iss. 1
Open Access
Vo Minh Sang, Mai Chi Cuong
Cogent Business & Management (2024) Vol. 12, Iss. 1
Open Access
The Effect of Brand Experience on Brand Engagement and Brand Equity Mediated by Brand love Apple users
Siti Fatimah Syamsuddin, Hanifa Nur Fadhilla
MEC-J (Management and Economics Journal) (2024) Vol. 8, Iss. 3, pp. 321-338
Open Access
Siti Fatimah Syamsuddin, Hanifa Nur Fadhilla
MEC-J (Management and Economics Journal) (2024) Vol. 8, Iss. 3, pp. 321-338
Open Access
Percepción ética de la marca y valor de marca
Montserrat Barba Rey, Alicia Blanco‐González, Giorgia Miotto
aDResearch ESIC International Journal of Communication Research (2023) Vol. 30, pp. e264-e264
Open Access | Times Cited: 1
Montserrat Barba Rey, Alicia Blanco‐González, Giorgia Miotto
aDResearch ESIC International Journal of Communication Research (2023) Vol. 30, pp. e264-e264
Open Access | Times Cited: 1
The Impact of Perceived Corporate Brand on Customer Citizenship Behavior and Employee Responsiveness: Evidence from Hotels and Destination Management Corporates
Heba El fkharany, mahmoud salama, Ahmed Abd el Kawy
International Journal of Tourism and Hospitality Studies /International Journal of Tourism and Hospitality Studies (2023) Vol. 5, Iss. 1, pp. 1-25
Open Access
Heba El fkharany, mahmoud salama, Ahmed Abd el Kawy
International Journal of Tourism and Hospitality Studies /International Journal of Tourism and Hospitality Studies (2023) Vol. 5, Iss. 1, pp. 1-25
Open Access
ANTECEDENTS OF PURCHASE INTENTION ON ELECTRIC VEHICLES: INVESTIGATING THE MEDIATING ROLE OF BRAND EXPERIENCE
Aryono Imam Kusumo, Kurniawati Kurniawati, Yolanda Masnita
Global Research Review in Business and Economics (2023) Vol. 9, Iss. 4, pp. 9-22
Open Access
Aryono Imam Kusumo, Kurniawati Kurniawati, Yolanda Masnita
Global Research Review in Business and Economics (2023) Vol. 9, Iss. 4, pp. 9-22
Open Access
Branding y percepción del valor de marca Apple en los usuarios de iPhone.
Santiago Mayorga Escalada, Ronak Lalwani Lalwani
Zer - Revista de Estudios de Comunicación (2023) Vol. 28, Iss. 55, pp. 179-201
Open Access
Santiago Mayorga Escalada, Ronak Lalwani Lalwani
Zer - Revista de Estudios de Comunicación (2023) Vol. 28, Iss. 55, pp. 179-201
Open Access
Apple’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement
Yutong Zou
Highlights in Business Economics and Management (2023) Vol. 23, pp. 712-715
Open Access
Yutong Zou
Highlights in Business Economics and Management (2023) Vol. 23, pp. 712-715
Open Access