OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Is EEG Suitable for Marketing Research? A Systematic Review
Andrea Bazzani, Silvio Ravaioli, Leopoldo Trieste, et al.
Frontiers in Neuroscience (2020) Vol. 14
Open Access | Times Cited: 83

Showing 1-25 of 83 citing articles:

Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah, et al.
SAGE Open (2023) Vol. 13, Iss. 1
Open Access | Times Cited: 77

Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda
Ahmed H. Alsharif, Nor Zafir Md Salleh, Shaymah Ahmed Al-Zahrani, et al.
Behavioral Sciences (2022) Vol. 12, Iss. 12, pp. 472-472
Open Access | Times Cited: 69

Sensible Selling Through Sensory Neuromarketing
Bhavna Taneja, Pooja Shukla, Manpreet Arora
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 164-183
Closed Access | Times Cited: 21

Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes
Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, et al.
Sustainability (2021) Vol. 13, Iss. 11, pp. 6488-6488
Open Access | Times Cited: 84

Biomedical Technology in Studying Consumers’ Subconscious Behavior
Ahmed H. Alsharif, Nor Zafir Md Salleh, Wan Amira binti Wan Ahmad, et al.
International Journal of Online and Biomedical Engineering (iJOE) (2022) Vol. 18, Iss. 08, pp. 98-114
Open Access | Times Cited: 59

A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising
Rumen Pozharliev, D. Rossi, Matteo De Angelis
Psychology and Marketing (2022) Vol. 39, Iss. 7, pp. 1336-1349
Closed Access | Times Cited: 42

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective
Shobhit Kakaria, Farzad Saffari, Thomas Z. Ramsøy, et al.
International Journal of Information Management (2023) Vol. 72, pp. 102667-102667
Open Access | Times Cited: 24

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
Ahmed H. Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, et al.
Scientific Annals of Economics and Business (2022) Vol. 69, Iss. 3, pp. 393-415
Open Access | Times Cited: 32

Review of Studies on User Research Based on EEG and Eye Tracking
Ling Zhu, Jiufang Lv
Applied Sciences (2023) Vol. 13, Iss. 11, pp. 6502-6502
Open Access | Times Cited: 16

A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques
Md. Fazlul Karim Khondakar, Md. Hasib Sarowar, Mehdi Hasan Chowdhury, et al.
Brain Informatics (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 7

The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field
Alessia Vozzi, Vincenzo Ronca, Pietro Aricò, et al.
Sensors (2021) Vol. 21, Iss. 18, pp. 6088-6088
Open Access | Times Cited: 39

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket
Farzad Saffari, Shobhit Kakaria, José Enrique Bigné Alcañiz, et al.
Frontiers in Neuroscience (2023) Vol. 17
Open Access | Times Cited: 15

Neuromarketing and consumer behavior: A bibliometric analysis
Tanveer Kajla, Sahil Raj, Pooja Kansra, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 2, pp. 959-975
Closed Access | Times Cited: 15

A Review on the Use of EEG for the Investigation of the Factors that Affect Consumer’s Behavior
Antiopi Panteli, Eirini Kalaitzi, Christos Fidas
Physiology & Behavior (2024) Vol. 278, pp. 114509-114509
Closed Access | Times Cited: 5

Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, et al.
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 8, pp. 1464-1493
Closed Access | Times Cited: 4

Neural correlates of the non-optimal price: an MEG/EEG study
Aleksei Gorin, Elizaveta Kuznetsova, Andrew Kislov, et al.
Frontiers in Human Neuroscience (2025) Vol. 19
Open Access

Prospects and challenges in decoding consumer behavior using neurotechnology
Tara Chand, V. Nair, Parvathaneni Naga Srinivasu, et al.
Elsevier eBooks (2025), pp. 161-182
Closed Access

A Neuromarketing Approach to Consumer Behavior on Web Platforms
Coral Cenizo
International Journal of Consumer Studies (2025) Vol. 49, Iss. 2
Closed Access

Towards an integrated framework to measure user engagement with interactive or physical products
Ivonne Angélica Castiblanco Jiménez, Juan Sebastian Gomez Acevedo, Federica Marcolin, et al.
International Journal on Interactive Design and Manufacturing (IJIDeM) (2022) Vol. 17, Iss. 1, pp. 45-67
Open Access | Times Cited: 20

Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study
Qiang Wei, Dong Lv, Yixin Lin, et al.
Sustainability (2023) Vol. 15, Iss. 3, pp. 2403-2403
Open Access | Times Cited: 12

Application of selected neuroscientific methods in consumer sensory analysis: A review
Koushik Adhikari
Journal of Food Science (2023) Vol. 88, Iss. S1
Open Access | Times Cited: 12

How online travel agencies’ logo design promotes purchase intention: a behavioral and neuroscientific interpretation of consumers’ construal level
Cecelia Natanael Gunawan, Yen‐Jung Chen, Liwei Hsu
Asia Pacific Journal of Tourism Research (2023) Vol. 28, Iss. 1, pp. 19-35
Closed Access | Times Cited: 11

Electroencephalography in consumer behaviour and marketing: a science mapping approach
Aroa Costa-Feito, Ana María González Fernández, Carmen Rodríguez Santos, et al.
Humanities and Social Sciences Communications (2023) Vol. 10, Iss. 1
Open Access | Times Cited: 11

Food literacy and food choice – a survey-based psychometric profiling of consumer behaviour
Leopoldo Trieste, Andrea Bazzani, Alessia Amato, et al.
British Food Journal (2021) Vol. 123, Iss. 13, pp. 124-141
Open Access | Times Cited: 23

An Ensemble Model for Consumer Emotion Prediction Using EEG Signals for Neuromarketing Applications
Syed Mohsin Ali Shah, Syed Muhammad Usman, Shehzad Khalid, et al.
Sensors (2022) Vol. 22, Iss. 24, pp. 9744-9744
Open Access | Times Cited: 18

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