OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Music-brand congruency in highand low-cognition radio advertising
Anne M. Lavack, Mrugank V. Thakor, Ingrid G Bottausci
International Journal of Advertising (2008) Vol. 27, Iss. 4, pp. 549-568
Closed Access | Times Cited: 85
Anne M. Lavack, Mrugank V. Thakor, Ingrid G Bottausci
International Journal of Advertising (2008) Vol. 27, Iss. 4, pp. 549-568
Closed Access | Times Cited: 85
Showing 1-25 of 85 citing articles:
The power of sensory marketing in advertising
Aradhna Krishna, Luca Cian, Tatiana Sokolova
Current Opinion in Psychology (2016) Vol. 10, pp. 142-147
Closed Access | Times Cited: 162
Aradhna Krishna, Luca Cian, Tatiana Sokolova
Current Opinion in Psychology (2016) Vol. 10, pp. 142-147
Closed Access | Times Cited: 162
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
Hee Jun Lee, Chang‐Hoan Cho
International Journal of Advertising (2020) Vol. 39, Iss. 7, pp. 1150-1171
Closed Access | Times Cited: 81
Hee Jun Lee, Chang‐Hoan Cho
International Journal of Advertising (2020) Vol. 39, Iss. 7, pp. 1150-1171
Closed Access | Times Cited: 81
The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention
Shengliang Zhang, Dinghao Guo, Xiaodong Li
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103487-103487
Closed Access | Times Cited: 25
Shengliang Zhang, Dinghao Guo, Xiaodong Li
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103487-103487
Closed Access | Times Cited: 25
How the sound frequency of background music influences consumers’ perceptions and decision making
Tsutomu Sunaga
Psychology and Marketing (2018) Vol. 35, Iss. 4, pp. 253-267
Open Access | Times Cited: 47
Tsutomu Sunaga
Psychology and Marketing (2018) Vol. 35, Iss. 4, pp. 253-267
Open Access | Times Cited: 47
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure
Virginie Maille, Nathalie Fleck
Recherche et Applications en Marketing (English Edition) (2011) Vol. 26, Iss. 2, pp. 77-113
Closed Access | Times Cited: 60
Virginie Maille, Nathalie Fleck
Recherche et Applications en Marketing (English Edition) (2011) Vol. 26, Iss. 2, pp. 77-113
Closed Access | Times Cited: 60
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Josefa D. Martín‐Santana, Clara Muela Molina, Eva Marina Reinares Lara, et al.
BRQ Business Research Quarterly (2014) Vol. 18, Iss. 3, pp. 143-160
Open Access | Times Cited: 43
Josefa D. Martín‐Santana, Clara Muela Molina, Eva Marina Reinares Lara, et al.
BRQ Business Research Quarterly (2014) Vol. 18, Iss. 3, pp. 143-160
Open Access | Times Cited: 43
The influence of different levels of musical fit on the efficiency of audio-visual advertising
Ann-Kristin Herget, Priska Breves, Holger Schramm
Musicae Scientiae (2020) Vol. 26, Iss. 1, pp. 3-23
Closed Access | Times Cited: 34
Ann-Kristin Herget, Priska Breves, Holger Schramm
Musicae Scientiae (2020) Vol. 26, Iss. 1, pp. 3-23
Closed Access | Times Cited: 34
Investigating the effect of tourism short video background music congruence on viewers’ travel intention
Zhou Yan-wei, Wenyu Jiao
Current Issues in Tourism (2024), pp. 1-17
Closed Access | Times Cited: 4
Zhou Yan-wei, Wenyu Jiao
Current Issues in Tourism (2024), pp. 1-17
Closed Access | Times Cited: 4
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
Yanrun Xu, Tingting Jiang, Xiao Hu, et al.
Aslib Journal of Information Management (2025)
Closed Access
Yanrun Xu, Tingting Jiang, Xiao Hu, et al.
Aslib Journal of Information Management (2025)
Closed Access
Advertising effects of songs' nostalgia and lyrics' relevance
Hsuan‐Yi Chou, Nai‐Hwa Lien
Asia Pacific Journal of Marketing and Logistics (2010) Vol. 22, Iss. 3, pp. 314-329
Closed Access | Times Cited: 47
Hsuan‐Yi Chou, Nai‐Hwa Lien
Asia Pacific Journal of Marketing and Logistics (2010) Vol. 22, Iss. 3, pp. 314-329
Closed Access | Times Cited: 47
Sonic branding in sport: A model for communicating brand identity through musical fit
Khalid Ballouli, Bob Heere
Sport Management Review (2014) Vol. 18, Iss. 3, pp. 321-330
Closed Access | Times Cited: 36
Khalid Ballouli, Bob Heere
Sport Management Review (2014) Vol. 18, Iss. 3, pp. 321-330
Closed Access | Times Cited: 36
Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency
Jean-Philippe Galan
Recherche et Applications en Marketing (English Edition) (2009) Vol. 24, Iss. 4, pp. 3-22
Closed Access | Times Cited: 41
Jean-Philippe Galan
Recherche et Applications en Marketing (English Edition) (2009) Vol. 24, Iss. 4, pp. 3-22
Closed Access | Times Cited: 41
Attributes of background music and consumers’ responses to TV commercials
Hyun Hee Park, Jai Kwan Park, Jung Ok Jeon
International Journal of Advertising (2014) Vol. 33, Iss. 4, pp. 767-784
Closed Access | Times Cited: 33
Hyun Hee Park, Jai Kwan Park, Jung Ok Jeon
International Journal of Advertising (2014) Vol. 33, Iss. 4, pp. 767-784
Closed Access | Times Cited: 33
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
Nathalie Dens, Patrick De Pelsmacker
International Journal of Advertising (2015) Vol. 35, Iss. 3, pp. 465-485
Open Access | Times Cited: 30
Nathalie Dens, Patrick De Pelsmacker
International Journal of Advertising (2015) Vol. 35, Iss. 3, pp. 465-485
Open Access | Times Cited: 30
Effects of background music endings on consumer memory in advertising
Gianluigi Guido, Alessandro M. Peluso, Antonio Mileti, et al.
International Journal of Advertising (2015) Vol. 35, Iss. 3, pp. 504-518
Closed Access | Times Cited: 29
Gianluigi Guido, Alessandro M. Peluso, Antonio Mileti, et al.
International Journal of Advertising (2015) Vol. 35, Iss. 3, pp. 504-518
Closed Access | Times Cited: 29
Overcoming information overload in retail environments: Imagination and sales promotion in a wine context
Seth Ketron, Nancy Spears, Bo Dai
Journal of Retailing and Consumer Services (2016) Vol. 33, pp. 23-32
Closed Access | Times Cited: 29
Seth Ketron, Nancy Spears, Bo Dai
Journal of Retailing and Consumer Services (2016) Vol. 33, pp. 23-32
Closed Access | Times Cited: 29
Grotesque imagery enhances the persuasiveness of luxury brand advertising
Donghwy An, Chulsung Lee, Jang Hyun Kim, et al.
International Journal of Advertising (2019) Vol. 39, Iss. 6, pp. 783-801
Closed Access | Times Cited: 29
Donghwy An, Chulsung Lee, Jang Hyun Kim, et al.
International Journal of Advertising (2019) Vol. 39, Iss. 6, pp. 783-801
Closed Access | Times Cited: 29
The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication
Sanjay Puligadda, Noah VanBergen
Journal of Business Research (2022) Vol. 156, pp. 113531-113531
Closed Access | Times Cited: 15
Sanjay Puligadda, Noah VanBergen
Journal of Business Research (2022) Vol. 156, pp. 113531-113531
Closed Access | Times Cited: 15
Disentangling effects of subjective and objective characteristics of advertising music
Gordon Liu, Morteza Abolhasani, Haiming Hang
European Journal of Marketing (2022) Vol. 56, Iss. 4, pp. 1153-1183
Open Access | Times Cited: 14
Gordon Liu, Morteza Abolhasani, Haiming Hang
European Journal of Marketing (2022) Vol. 56, Iss. 4, pp. 1153-1183
Open Access | Times Cited: 14
Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure
Virginie Maille, Nathalie Fleck
Recherche et Applications en Marketing (French Edition) (2011) Vol. 26, Iss. 2, pp. 77-111
Closed Access | Times Cited: 31
Virginie Maille, Nathalie Fleck
Recherche et Applications en Marketing (French Edition) (2011) Vol. 26, Iss. 2, pp. 77-111
Closed Access | Times Cited: 31
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
Hsuan‐Yi Chou, Nai‐Hwa Lien
Journal of Current Issues & Research in Advertising (2014) Vol. 35, Iss. 1, pp. 29-49
Closed Access | Times Cited: 28
Hsuan‐Yi Chou, Nai‐Hwa Lien
Journal of Current Issues & Research in Advertising (2014) Vol. 35, Iss. 1, pp. 29-49
Closed Access | Times Cited: 28
Development and testing of an instrument to determine Musical Fit in audio–visual advertising
Ann-Kristin Herget, Holger Schramm, Priska Breves
Musicae Scientiae (2017) Vol. 22, Iss. 3, pp. 362-376
Closed Access | Times Cited: 26
Ann-Kristin Herget, Holger Schramm, Priska Breves
Musicae Scientiae (2017) Vol. 22, Iss. 3, pp. 362-376
Closed Access | Times Cited: 26
“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect
Tung‐Ju Wu, Ting Xu, Lydia Qianqian Li, et al.
International Journal of Advertising (2020) Vol. 39, Iss. 8, pp. 1322-1350
Closed Access | Times Cited: 23
Tung‐Ju Wu, Ting Xu, Lydia Qianqian Li, et al.
International Journal of Advertising (2020) Vol. 39, Iss. 8, pp. 1322-1350
Closed Access | Times Cited: 23
