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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

EEG-Based Measures versus Panel Ratings: Predicting Social-Media Based Behavioral Responses to Super Bowl Ads
Michał Matukin, Rafał Ohme, Christo Boshoff
Journal of Advertising Research (2016) Vol. 56, Iss. 2, pp. 205-205
Closed Access | Times Cited: 48

Showing 1-25 of 48 citing articles:

Improving Visual Behavior Research in Communication Science: An Overview, Review, and Reporting Recommendations for Using Eye-Tracking Methods
Andy J. King, Nadine Bol, R. Glenn Cummins, et al.
Communication Methods and Measures (2019) Vol. 13, Iss. 3, pp. 149-177
Closed Access | Times Cited: 126
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
Jaime Guixeres, José Enrique Bigné Alcañiz, José Manuel Ausín Azofra, et al.
Frontiers in Psychology (2017) Vol. 8
Open Access | Times Cited: 106
Evaluation of emotional responses to television advertising through neuromarketing
Antonio Baraybar-Fernández, Miguel Baños González, Óscar Barquero‐Pérez, et al.
Comunicar (2017) Vol. 25, Iss. 52, pp. 19-28
Open Access | Times Cited: 73
A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing
Adam Hakim, Dino J. Levy
Wiley Interdisciplinary Reviews Cognitive Science (2018) Vol. 10, Iss. 2
Closed Access | Times Cited: 65
Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement
Avgusta Y. Shestyuk, Karthik Kasinathan, Viswajith Karapoondinott, et al.
PLoS ONE (2019) Vol. 14, Iss. 3, pp. e0214507-e0214507
Open Access | Times Cited: 63
Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis
Juan Sánchez‐Fernández, Luis‐Alberto Casado‐Aranda, Ana Belén Bastidas Manzano
Sustainability (2021) Vol. 13, Iss. 3, pp. 1589-1589
Open Access | Times Cited: 50
How consumers attend to online reviews: an eye-tracking and network analysis approach
Ewa Masłowska, Claire M. Segijn, Khadija Ali Vakeel, et al.
International Journal of Advertising (2019) Vol. 39, Iss. 2, pp. 282-306
Open Access | Times Cited: 54
A Consumer Neuroscience Study of Conscious and Subconscious Destination Preference
Thomas Z. Ramsøy, Noela Michael, Ian Michael
Scientific Reports (2019) Vol. 9, Iss. 1
Open Access | Times Cited: 52
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Susan D. Myers, George D. Deitz, Bruce A. Huhmann, et al.
Journal of Business Research (2019) Vol. 111, pp. 176-186
Closed Access | Times Cited: 43
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Jihoon Kim, Taeyeon Kim, Bartosz W. Wojdynski, et al.
Telematics and Informatics (2022) Vol. 71, pp. 101831-101831
Closed Access | Times Cited: 24
Assessing the effectiveness of sponsorship messaging
Manuel Alonso Dos Santos, Ferrán Calabuig Moreno
International Journal of Sports Marketing and Sponsorship (2018) Vol. 19, Iss. 1, pp. 25-40
Closed Access | Times Cited: 40
Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing
Fotis P. Kalaganis, Kostas Georgiadis, Vangelis P. Oikonomou, et al.
Frontiers in Neuroergonomics (2021) Vol. 2
Open Access | Times Cited: 27
Multimodal consumer choice prediction using EEG signals and eye tracking
Syed Muhammad Usman, Shehzad Khalid, Asif Tanveer, et al.
Frontiers in Computational Neuroscience (2025) Vol. 18
Open Access
Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices
Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, et al.
Foods (2019) Vol. 8, Iss. 7, pp. 253-253
Open Access | Times Cited: 31
Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
Mario Quiles Pérez, Enrique Tomás Martínez Beltrán, Sergio López Bernal, et al.
Information Fusion (2024) Vol. 105, pp. 102231-102231
Open Access | Times Cited: 3
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
Steven Bellman, Magda Nenycz‐Thiel, Rachel Kennedy, et al.
Journal of Advertising Research (2016) Vol. 57, Iss. 1, pp. 53-66
Closed Access | Times Cited: 31
Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, et al.
Journal of Retailing and Consumer Services (2020) Vol. 59, pp. 102373-102373
Closed Access | Times Cited: 26
Neurophysiological Measures in Hospitality and Tourism: Review, Critique, and Research Agenda
Ming Lei, Wei Chen, Jianshe Wu, et al.
Journal of Hospitality & Tourism Research (2022) Vol. 48, Iss. 1, pp. 3-31
Closed Access | Times Cited: 14
How Reliable Are “State-of-the-Art” Facial EMG Processing Methods?
Mathieu Lajante, Olivier Droulers, A.K. David
Journal of Advertising Research (2017) Vol. 57, Iss. 1, pp. 28-37
Closed Access | Times Cited: 26
A Bibliometric Analysis of Carbon Labeling Schemes in the Period 2007–2019
Rui Zhao, Dingye Wu, Sebastiano Patti
Energies (2020) Vol. 13, Iss. 16, pp. 4233-4233
Open Access | Times Cited: 22
Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience
Maurizio Mauri, Gaia Rancati, Andrea Gaggioli, et al.
Frontiers in Psychology (2021) Vol. 12
Open Access | Times Cited: 18
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh, et al.
Electronic Commerce Research (2023) Vol. 23, Iss. 3, pp. 1665-1676
Open Access | Times Cited: 6
A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Andrea Ciceri, Vincenzo Russo, Giulia Songa, et al.
Journal of Advertising Research (2019) Vol. 60, Iss. 1, pp. 71-86
Open Access | Times Cited: 16
The implicit sensory association test (ISAT): A measurement approach for sensory perception
Janina Haase, Klaus–Peter Wiedmann
Journal of Business Research (2019) Vol. 109, pp. 236-245
Closed Access | Times Cited: 14
Do you like it or not? Identifying preference using an electroencephalogram during the viewing of short videos
Yaling Deng, Ye Wang, Liming Xu, et al.
PsyCh Journal (2023) Vol. 12, Iss. 3, pp. 421-429
Closed Access | Times Cited: 4
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