
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube
Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory (2022) Vol. 9, Iss. 1
Open Access | Times Cited: 4
Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory (2022) Vol. 9, Iss. 1
Open Access | Times Cited: 4
Showing 4 citing articles:
From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media
Kyeongwon Kwon, Jaejin Lee, C.-K. Wang, et al.
International Journal of Advertising (2023) Vol. 43, Iss. 1, pp. 97-124
Closed Access | Times Cited: 28
Kyeongwon Kwon, Jaejin Lee, C.-K. Wang, et al.
International Journal of Advertising (2023) Vol. 43, Iss. 1, pp. 97-124
Closed Access | Times Cited: 28
Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review
Vaibhav Shwetangbhai Diwanji
International Journal of Consumer Studies (2022) Vol. 47, Iss. 6, pp. 2767-2789
Closed Access | Times Cited: 23
Vaibhav Shwetangbhai Diwanji
International Journal of Consumer Studies (2022) Vol. 47, Iss. 6, pp. 2767-2789
Closed Access | Times Cited: 23
Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)
Vaibhav Shwetangbhai Diwanji, Juliann Cortese, Jaejin Lee
Journal of Current Issues & Research in Advertising (2024), pp. 1-23
Closed Access | Times Cited: 5
Vaibhav Shwetangbhai Diwanji, Juliann Cortese, Jaejin Lee
Journal of Current Issues & Research in Advertising (2024), pp. 1-23
Closed Access | Times Cited: 5
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2022) Vol. 32, Iss. 7, pp. 947-964
Closed Access | Times Cited: 14
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2022) Vol. 32, Iss. 7, pp. 947-964
Closed Access | Times Cited: 14