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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
Shiyang Gong, Juanjuan Zhang, Zhao Ping, et al.
Journal of Marketing Research (2017) Vol. 54, Iss. 6, pp. 833-850
Closed Access | Times Cited: 122

Showing 1-25 of 122 citing articles:

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 3, pp. 422-448
Closed Access | Times Cited: 336
Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media
Michael J. Jung, James P. Naughton, Ahmed Tahoun, et al.
The Accounting Review (2017) Vol. 93, Iss. 4, pp. 225-252
Closed Access | Times Cited: 294
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig, et al.
Journal of Consumer Research (2018) Vol. 45, Iss. 5, pp. 988-1012
Open Access | Times Cited: 253
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, et al.
Journal of Marketing (2022) Vol. 86, Iss. 6, pp. 93-115
Open Access | Times Cited: 228
Digital Analytics: Modeling for Insights and New Methods
Shaphali Gupta, Agata Leszkiewicz, Vikas Kumar, et al.
Journal of Interactive Marketing (2020) Vol. 51, Iss. 1, pp. 26-43
Open Access | Times Cited: 152
Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
Wanqing Zhang, Pradeep K. Chintagunta, Manohar U. Kalwani
Journal of Marketing (2021) Vol. 85, Iss. 3, pp. 10-27
Open Access | Times Cited: 112
The evolution of social media influence - A literature review and research agenda
Purva Grover, Arpan Kumar Kar, Yogesh K. Dwivedi
International Journal of Information Management Data Insights (2022) Vol. 2, Iss. 2, pp. 100116-100116
Open Access | Times Cited: 70
Scheduling Content on Social Media: Theory, Evidence, and Application
Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar
Journal of Marketing (2018) Vol. 82, Iss. 6, pp. 89-108
Closed Access | Times Cited: 133
Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms
Tingting Song, Jinghua Huang, Yong Tan, et al.
Information Systems Research (2019) Vol. 30, Iss. 1, pp. 191-203
Closed Access | Times Cited: 120
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
Laurent Busca, Laurent Bertrandias
Journal of Interactive Marketing (2019) Vol. 49, Iss. 1, pp. 1-19
Open Access | Times Cited: 115
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
Jie Sheng
Journal of Interactive Marketing (2019) Vol. 46, Iss. 1, pp. 40-51
Open Access | Times Cited: 98
Improvised Marketing Interventions in Social Media
Abhishek Borah, Sourindra Banerjee, Yu‐Ting Lin, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 69-91
Open Access | Times Cited: 92
Network Overlap and Content Sharing on Social Media Platforms
Jing Peng, Ashish Agarwal, Kartik Hosanagar, et al.
Journal of Marketing Research (2018) Vol. 55, Iss. 4, pp. 571-585
Closed Access | Times Cited: 85
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
Torgeir Aleti, Jason Pallant, Annamaria Tuan, et al.
Journal of Interactive Marketing (2019) Vol. 48, Iss. 1, pp. 17-32
Closed Access | Times Cited: 84
An empirical study of brand microblog users’ unfollowing motivations: The perspective of push-pull-mooring model
Zhenya Tang, Leida Chen
International Journal of Information Management (2020) Vol. 52, pp. 102066-102066
Closed Access | Times Cited: 81
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context
Delia Vazquez, Xiangran Wu, Bang Nguyen, et al.
International Journal of Information Management (2020) Vol. 53, pp. 102135-102135
Open Access | Times Cited: 78
Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
Phyliss Jia Gai, Anne-Kathrin Klesse
Journal of Marketing (2019) Vol. 83, Iss. 6, pp. 61-75
Open Access | Times Cited: 77
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
Yen-Yao Wang, Chenhui Guo, Anjana Susarla, et al.
Information Systems Research (2021) Vol. 32, Iss. 2, pp. 582-604
Closed Access | Times Cited: 65
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
Psychology and Marketing (2022) Vol. 40, Iss. 1, pp. 124-145
Open Access | Times Cited: 63
The economics of movies (revisited): A survey of recent literature
Jordi McKenzie
Journal of Economic Surveys (2022) Vol. 37, Iss. 2, pp. 480-525
Open Access | Times Cited: 41
Revenue Generation Through Influencer Marketing
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, et al.
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 40-63
Open Access | Times Cited: 39
Social media analytics for business-to-business marketing
Raj Agnihotri, Khashayar Afshar Bakeshloo, Sudha Mani
Industrial Marketing Management (2023) Vol. 115, pp. 110-126
Closed Access | Times Cited: 22
When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination In Indonesia
Vivi Alatas, Arun G. Chandrasekhar, Markus Möbius, et al.
(2019)
Open Access | Times Cited: 74
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Stephan Seiler, Song Yao, Wenbo Wang
Marketing Science (2017) Vol. 36, Iss. 6, pp. 838-861
Closed Access | Times Cited: 70
Social Media and Political Contributions: The Impact of New Technology on Political Competition
Maria Petrova, Ananya Sen, Pınar Yıldırım
Management Science (2020) Vol. 67, Iss. 5, pp. 2997-3021
Open Access | Times Cited: 67
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