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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

On Brands and Word of Mouth
Mitchell J. Lovett, Renana Peres, Ron Shachar
Journal of Marketing Research (2013) Vol. 50, Iss. 4, pp. 427-444
Closed Access | Times Cited: 413

Showing 1-25 of 413 citing articles:

What Makes Online Content Viral?
Jonah Berger, Katherine L. Milkman
Journal of Marketing Research (2011) Vol. 49, Iss. 2, pp. 192-205
Closed Access | Times Cited: 2590
Word of mouth and interpersonal communication: A review and directions for future research
Jonah Berger
Journal of Consumer Psychology (2014) Vol. 24, Iss. 4, pp. 586-607
Closed Access | Times Cited: 1251
Understanding Generation Y and their use of social media: a review and research agenda
Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, et al.
Journal of service management (2013) Vol. 24, Iss. 3, pp. 245-267
Open Access | Times Cited: 1202
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton, Andrew T. Stephen
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 146-172
Closed Access | Times Cited: 911
Network Effects and Personal Influences: The Diffusion of an Online Social Network
Zsolt Katona, Peter Pal Zubcsek, Miklós Sárváry
Journal of Marketing Research (2011) Vol. 48, Iss. 3, pp. 425-443
Closed Access | Times Cited: 612
The role of digital and social media marketing in consumer behavior
Andrew T. Stephen
Current Opinion in Psychology (2015) Vol. 10, pp. 17-21
Open Access | Times Cited: 440
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, Christina Kuehnl
Journal of Marketing (2015) Vol. 79, Iss. 3, pp. 41-56
Closed Access | Times Cited: 402
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, et al.
Journal of Marketing (2019) Vol. 83, Iss. 4, pp. 1-20
Closed Access | Times Cited: 361
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Florian Stahl, Mark Heitmann, Donald R. Lehmann, et al.
Journal of Marketing (2012) Vol. 76, Iss. 4, pp. 44-63
Open Access | Times Cited: 347
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 3, pp. 422-448
Closed Access | Times Cited: 336
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 329
Fake news, social media and marketing: A systematic review
Giandomenico Di Domenico, Jason Sit, Alessio Ishizaka, et al.
Journal of Business Research (2020) Vol. 124, pp. 329-341
Open Access | Times Cited: 314
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Kunal Swani, George R. Milne, Brian P. Brown, et al.
Industrial Marketing Management (2016) Vol. 62, pp. 77-87
Closed Access | Times Cited: 303
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Kunal Swani, Brian P. Brown, George R. Milne
Industrial Marketing Management (2014) Vol. 43, Iss. 5, pp. 873-881
Closed Access | Times Cited: 283
A Meta-analytic Investigation of the Role of Valence in Online Reviews
Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, et al.
Journal of Interactive Marketing (2015) Vol. 31, Iss. 1, pp. 17-27
Closed Access | Times Cited: 282
Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
Andrew Baker, Naveen Donthu, Vikas Kumar
Journal of Marketing Research (2015) Vol. 53, Iss. 2, pp. 225-239
Closed Access | Times Cited: 278
Not All Fun and Games: Viral Marketing for Utilitarian Products
Christian Schulze, Lisa Schöler, Bernd Skiera
Journal of Marketing (2013) Vol. 78, Iss. 1, pp. 1-19
Closed Access | Times Cited: 260
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde
Journal of Marketing (2016) Vol. 81, Iss. 3, pp. 1-20
Open Access | Times Cited: 246
What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram
Robert Rietveld, Willemijn van Dolen, Masoud Mazloom, et al.
Journal of Interactive Marketing (2019) Vol. 49, Iss. 1, pp. 20-53
Closed Access | Times Cited: 241
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Olli Tyrväinen, Heikki Karjaluoto, Hannu Saarijärvi
Journal of Retailing and Consumer Services (2020) Vol. 57, pp. 102233-102233
Open Access | Times Cited: 232
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, et al.
Journal of Marketing (2022) Vol. 86, Iss. 6, pp. 93-115
Open Access | Times Cited: 228
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, et al.
Journal of Marketing (2016) Vol. 80, Iss. 3, pp. 25-41
Closed Access | Times Cited: 226
Spreading the word through likes on Facebook
Kunal Swani, George R. Milne, Brian P. Brown
Journal of Research in Interactive Marketing (2013) Vol. 7, Iss. 4, pp. 269-294
Closed Access | Times Cited: 213
The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
Liye Ma, Baohong Sun, Sunder Kekre
Marketing Science (2015) Vol. 34, Iss. 5, pp. 627-645
Closed Access | Times Cited: 213
Decomposing the effects of online customer reviews on brand, price, and product attributes
Daniel S. Kostyra, Jochen Reiner, Martin Natter, et al.
International Journal of Research in Marketing (2015) Vol. 33, Iss. 1, pp. 11-26
Closed Access | Times Cited: 213
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