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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov, Randolph E. Bucklin, Koen Pauwels
Journal of Marketing (2009) Vol. 73, Iss. 5, pp. 90-102
Closed Access | Times Cited: 2231

Showing 1-25 of 2231 citing articles:

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang
Journal of Interactive Marketing (2012) Vol. 26, Iss. 2, pp. 83-91
Closed Access | Times Cited: 1840
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, et al.
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 79-95
Open Access | Times Cited: 1414
Customer engagement: the construct, antecedents, and consequences
Anita Pansari, Vikas Kumar
Journal of the Academy of Marketing Science (2016) Vol. 45, Iss. 3, pp. 294-311
Closed Access | Times Cited: 1412
The Impact of New Media on Customer Relationships
Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege, et al.
Journal of Service Research (2010) Vol. 13, Iss. 3, pp. 311-330
Closed Access | Times Cited: 1377
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
V. Kumar, Lerzan Aksoy, Bas Donkers, et al.
Journal of Service Research (2010) Vol. 13, Iss. 3, pp. 297-310
Closed Access | Times Cited: 1264
Word of mouth and interpersonal communication: A review and directions for future research
Jonah Berger
Journal of Consumer Psychology (2014) Vol. 24, Iss. 4, pp. 586-607
Closed Access | Times Cited: 1251
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Christy Ashley, Tracy L. Tuten
Psychology and Marketing (2014) Vol. 32, Iss. 1, pp. 15-27
Closed Access | Times Cited: 1208
Understanding Generation Y and their use of social media: a review and research agenda
Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, et al.
Journal of service management (2013) Vol. 24, Iss. 3, pp. 245-267
Open Access | Times Cited: 1202
What Drives Social Commerce: The Role of Social Support and Relationship Quality
Ting‐Peng Liang, Yi-Ting Ho, Yuwen Li, et al.
International Journal of Electronic Commerce (2011) Vol. 16, Iss. 2, pp. 69-90
Closed Access | Times Cited: 1158
Competitive Advantage through Engagement
V. Kumar, Anita Pansari
Journal of Marketing Research (2015) Vol. 53, Iss. 4, pp. 497-514
Closed Access | Times Cited: 983
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Nina Michaelidou, Nikoletta‐Theofania Siamagka, George Christodoulides
Industrial Marketing Management (2011) Vol. 40, Iss. 7, pp. 1153-1159
Open Access | Times Cited: 977
What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
Robert Allen King, Pradeep Racherla, Victoria D. Bush
Journal of Interactive Marketing (2014) Vol. 28, Iss. 3, pp. 167-183
Closed Access | Times Cited: 922
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton, Andrew T. Stephen
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 146-172
Closed Access | Times Cited: 911
Social presence, trust, and social commerce purchase intention: An empirical research
Baozhou Lu, Weiguo Fan, Mi Zhou
Computers in Human Behavior (2015) Vol. 56, pp. 225-237
Closed Access | Times Cited: 897
Toward a theory of customer engagement marketing
Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold, et al.
Journal of the Academy of Marketing Science (2016) Vol. 45, Iss. 3, pp. 312-335
Closed Access | Times Cited: 878
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Jung Eun Lee, Brandi Watkins
Journal of Business Research (2016) Vol. 69, Iss. 12, pp. 5753-5760
Closed Access | Times Cited: 812
Managing Brands in the Social Media Environment
Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins, et al.
Journal of Interactive Marketing (2013) Vol. 27, Iss. 4, pp. 242-256
Open Access | Times Cited: 809
Deriving Value from Social Commerce Networks
Andrew T. Stephen, Olivier Toubia
Journal of Marketing Research (2010) Vol. 47, Iss. 2, pp. 215-228
Open Access | Times Cited: 790
Are social media replacing traditional media in terms of brand equity creation?
Manfred Bruhn, Verena Schoenmueller, Daniela B. Schäfer
Management Research Review (2012) Vol. 35, Iss. 9, pp. 770-790
Closed Access | Times Cited: 761
Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?
Eileen Fischer, A. Rebecca Reuber
Journal of Business Venturing (2010) Vol. 26, Iss. 1, pp. 1-18
Closed Access | Times Cited: 753
Social Networks, Personalized Advertising, and Privacy Controls
Catherine E. Tucker
Journal of Marketing Research (2013) Vol. 51, Iss. 5, pp. 546-562
Open Access | Times Cited: 719
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Edward C. Malthouse, Michael Haenlein, Bernd Skiera, et al.
Journal of Interactive Marketing (2013) Vol. 27, Iss. 4, pp. 270-280
Closed Access | Times Cited: 715
The effect of electronic word of mouth on brand image and purchase intention
Mohammad Reza Jalilvand, Neda Samiei
Marketing Intelligence & Planning (2012) Vol. 30, Iss. 4, pp. 460-476
Closed Access | Times Cited: 693
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Khim Yong Goh, Cheng Suang Heng, Zhijie Lin
SSRN Electronic Journal (2012)
Closed Access | Times Cited: 665
What Drives Immediate and Ongoing Word of Mouth?
Jonah Berger, Eric M. Schwartz
Journal of Marketing Research (2011) Vol. 48, Iss. 5, pp. 869-880
Closed Access | Times Cited: 627
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