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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brand Buzz in the Echoverse
Kelly Hewett, William Rand, Roland T. Rust, et al.
Journal of Marketing (2016) Vol. 80, Iss. 3, pp. 1-24
Closed Access | Times Cited: 325

Showing 1-25 of 325 citing articles:

Digital marketing: A framework, review and research agenda
P.K. Kannan, H. Alice Li
International Journal of Research in Marketing (2016) Vol. 34, Iss. 1, pp. 22-45
Closed Access | Times Cited: 1339
A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 30-50
Open Access | Times Cited: 858
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks
Journal of Marketing (2019) Vol. 83, Iss. 5, pp. 78-96
Open Access | Times Cited: 535
Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing
Liu Xia, Hyunju Shin, Alvin C. Burns
Journal of Business Research (2019) Vol. 125, pp. 815-826
Closed Access | Times Cited: 385
Comparing automated text classification methods
Jochen Hartmann, Juliana Huppertz, Christina Schamp, et al.
International Journal of Research in Marketing (2018) Vol. 36, Iss. 1, pp. 20-38
Open Access | Times Cited: 334
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 333
Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
Anatoli Colicev, Ashwin Malshe, Koen Pauwels, et al.
Journal of Marketing (2017) Vol. 82, Iss. 1, pp. 37-56
Open Access | Times Cited: 313
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy
Journal of Current Issues & Research in Advertising (2018) Vol. 40, Iss. 3, pp. 258-274
Closed Access | Times Cited: 283
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
Sander F. M. Beckers, Jenny van Doorn, Peter C. Verhoef
Journal of the Academy of Marketing Science (2017) Vol. 46, Iss. 3, pp. 366-383
Open Access | Times Cited: 261
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, et al.
Journal of Marketing (2019) Vol. 83, Iss. 3, pp. 1-21
Open Access | Times Cited: 257
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig, et al.
Journal of Consumer Research (2018) Vol. 45, Iss. 5, pp. 988-1012
Open Access | Times Cited: 253
Service Robots: Drivers of Perceived Responsibility for Service Outcomes
Moritz Jörling, Robert Böhm, Stefanie Paluch
Journal of Service Research (2019) Vol. 22, Iss. 4, pp. 404-420
Closed Access | Times Cited: 251
Unstructured data in marketing
Bitty Balducci, Detelina Marinova
Journal of the Academy of Marketing Science (2018) Vol. 46, Iss. 4, pp. 557-590
Closed Access | Times Cited: 240
A Framework for Collaborative Artificial Intelligence in Marketing
Ming‐Hui Huang, Roland T. Rust
Journal of Retailing (2021) Vol. 98, Iss. 2, pp. 209-223
Closed Access | Times Cited: 232
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang
Journal of Marketing (2017) Vol. 81, Iss. 5, pp. 1-15
Open Access | Times Cited: 227
Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
Jalal Rajeh Hanaysha
International Journal of Information Management Data Insights (2022) Vol. 2, Iss. 2, pp. 100102-100102
Open Access | Times Cited: 215
The Digital Revolution, 3D Printing, and Innovation as Data
Aric Rindfleisch, Matthew O’Hern, Vishal Sachdev
Journal of Product Innovation Management (2017) Vol. 34, Iss. 5, pp. 681-690
Closed Access | Times Cited: 201
Traveling with Companions: The Social Customer Journey
Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, et al.
Journal of Marketing (2020) Vol. 85, Iss. 1, pp. 68-92
Open Access | Times Cited: 199
Revisiting international marketing strategy in a digital era
Constantine S. Katsikeas, Leonidas C. Leonidou, Athina Zeriti
International Marketing Review (2019) Vol. 37, Iss. 3, pp. 405-424
Open Access | Times Cited: 191
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Anatoli Colicev, Ashish Kumar, Peter O’Connor
International Journal of Research in Marketing (2018) Vol. 36, Iss. 1, pp. 100-116
Closed Access | Times Cited: 187
More than a Feeling: Accuracy and Application of Sentiment Analysis
Jochen Hartmann, Mark Heitmann, Christian Siebert, et al.
International Journal of Research in Marketing (2022) Vol. 40, Iss. 1, pp. 75-87
Open Access | Times Cited: 165
One size doesn’t fit all: a uses and gratifications analysis of social media platforms
Mark J. Pelletier, Alexandra Krallman, F. Gérard Adams, et al.
Journal of Research in Interactive Marketing (2020) Vol. 14, Iss. 2, pp. 269-284
Closed Access | Times Cited: 163
Augmenting organizational decision-making with deep learning algorithms: Principles, promises, and challenges
Yash Raj Shrestha, Vaibhav Krishna, Georg von Krogh
Journal of Business Research (2020) Vol. 123, pp. 588-603
Open Access | Times Cited: 160
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 1085-1108
Closed Access | Times Cited: 158
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Simone Wies, Alexander Bleier, Alexander Edeling
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 383-405
Open Access | Times Cited: 133
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