Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Florian Stahl, Mark Heitmann, Donald R. Lehmann, et al.
Journal of Marketing (2012) Vol. 76, Iss. 4, pp. 44-63
Open Access | Times Cited: 347

Showing 1-25 of 347 citing articles:

Assessing Performance Outcomes in Marketing
Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, et al.
Journal of Marketing (2015) Vol. 80, Iss. 2, pp. 1-20
Closed Access | Times Cited: 472
On Brands and Word of Mouth
Mitchell J. Lovett, Renana Peres, Ron Shachar
Journal of Marketing Research (2013) Vol. 50, Iss. 4, pp. 427-444
Closed Access | Times Cited: 413
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 329
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde
Journal of Marketing (2016) Vol. 81, Iss. 3, pp. 1-20
Open Access | Times Cited: 246
Applying consumer-based brand equity in luxury hotel branding
Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng, et al.
Journal of Business Research (2017) Vol. 81, pp. 192-202
Closed Access | Times Cited: 233
Factors enhancing word-of-mouth influence: positive and negative service-related messages
Jill Sweeney, Geoffrey N. Soutar, Tim Mazzarol
European Journal of Marketing (2014) Vol. 48, Iss. 1/2, pp. 336-359
Closed Access | Times Cited: 187
Demonstrating the Value of Marketing
Dominique M. Hanssens, Koen Pauwels
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 173-190
Closed Access | Times Cited: 173
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
Run Zheng, Zhuyuan Li, Sang-Gyun Na
Journal of Retailing and Consumer Services (2022) Vol. 68, pp. 103015-103015
Closed Access | Times Cited: 140
Real-Time Brand Reputation Tracking Using Social Media
Roland T. Rust, William Rand, Ming‐Hui Huang, et al.
Journal of Marketing (2021) Vol. 85, Iss. 4, pp. 21-43
Open Access | Times Cited: 121
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake An, et al.
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 319-336
Open Access | Times Cited: 98
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán
Journal of Product & Brand Management (2022) Vol. 32, Iss. 2, pp. 191-234
Closed Access | Times Cited: 90
Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, Koen Pauwels
Journal of Marketing Research (2010) Vol. 47, Iss. 4, pp. 672-684
Open Access | Times Cited: 246
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Eva Ascarza, Scott A. Neslin, Oded Netzer, et al.
Customer Needs and Solutions (2017) Vol. 5, Iss. 1-2, pp. 65-81
Open Access | Times Cited: 138
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
Ashwin Malshe, Manoj K. Agarwal
Journal of Marketing (2015) Vol. 79, Iss. 5, pp. 21-38
Closed Access | Times Cited: 128
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
Alexander Edeling, Marc Fischer
Journal of Marketing Research (2015) Vol. 53, Iss. 4, pp. 515-534
Closed Access | Times Cited: 128
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
Joshua T. Beck, Kelly Chapman, Robert W. Palmatier
Journal of International Marketing (2015) Vol. 23, Iss. 3, pp. 1-21
Open Access | Times Cited: 114
The Impact of Brand Rating Dispersion on Firm Value
Xueming Luo, Sascha Raithel, Michael A. Wiles
Journal of Marketing Research (2013) Vol. 50, Iss. 3, pp. 399-415
Closed Access | Times Cited: 111
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
Nader T. Tavassoli, Alina Sorescu, Rajesh Chandy
Journal of Marketing Research (2014) Vol. 51, Iss. 6, pp. 676-690
Closed Access | Times Cited: 108
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
Dominique M. Hanssens, Koen Pauwels, Shuba Srinivasan, et al.
Marketing Science (2014) Vol. 33, Iss. 4, pp. 534-550
Open Access | Times Cited: 105
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
Natalie Mizik
Journal of Marketing Research (2014) Vol. 51, Iss. 6, pp. 691-706
Closed Access | Times Cited: 102
Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry
Meike Eilert, Satish Jayachandran, Kartik Kalaignanam, et al.
Journal of Marketing (2017) Vol. 81, Iss. 3, pp. 111-129
Closed Access | Times Cited: 99
Impact of social media activity outcomes on brand equity
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs
Journal of Product & Brand Management (2020) Vol. 29, Iss. 7, pp. 927-937
Closed Access | Times Cited: 70
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt, et al.
Journal of Marketing Research (2022) Vol. 60, Iss. 1, pp. 189-215
Open Access | Times Cited: 38
Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication
Julien Troiville
Journal of Business Research (2024) Vol. 177, pp. 114650-114650
Open Access | Times Cited: 10
Motivations for customer engagement in online co-innovation communities (OCCs)
Tingting Zhang, Jay Kandampully, Anil Bilgihan
Journal of Hospitality and Tourism Technology (2015) Vol. 6, Iss. 3, pp. 311-328
Closed Access | Times Cited: 90
Page 1 - Next Page

Scroll to top