OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Engagement That Sells: Influencer Video Advertising on TikTok
Jeremy Yang, Juanjuan Zhang, Y.M. Zhang
Marketing Science (2024)
Closed Access | Times Cited: 7
Jeremy Yang, Juanjuan Zhang, Y.M. Zhang
Marketing Science (2024)
Closed Access | Times Cited: 7
Showing 7 citing articles:
Fleeting or Lasting Success? Unlocking the Power Durability of Live Commerce
Yipu Deng, Jinyang Zheng, Guoxin Li, et al.
SSRN Electronic Journal (2025)
Closed Access
Yipu Deng, Jinyang Zheng, Guoxin Li, et al.
SSRN Electronic Journal (2025)
Closed Access
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Most Significant Impact on Consumer Engagement: An Analytical Framework for the Multimodal Content of Short Video Advertisements
Zhipeng Zhang, Liyi Zhang
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 2, pp. 54-54
Open Access
Zhipeng Zhang, Liyi Zhang
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 2, pp. 54-54
Open Access
Computer vision in branding: A conceptual framework and future research agenda
Yun Li, H. Lee, Lorena Blasco‐Arcas
Journal of Business Research (2025) Vol. 193, pp. 115329-115329
Closed Access
Yun Li, H. Lee, Lorena Blasco‐Arcas
Journal of Business Research (2025) Vol. 193, pp. 115329-115329
Closed Access
Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing
Qiang Yang, Yudan Wang, Qin Wang, et al.
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 2, pp. 69-69
Open Access
Qiang Yang, Yudan Wang, Qin Wang, et al.
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 2, pp. 69-69
Open Access
Video Influencers: Unboxing the Mystique
Prashant Rajaram, Puneet Manchanda
SSRN Electronic Journal (2020)
Closed Access | Times Cited: 22
Prashant Rajaram, Puneet Manchanda
SSRN Electronic Journal (2020)
Closed Access | Times Cited: 22
Amusing Ourselves to Death Under Digital Influence? A Theory of Education-Occupation-Technology Nexus
Lin William Cong, Siguang Li
SSRN Electronic Journal (2024)
Closed Access
Lin William Cong, Siguang Li
SSRN Electronic Journal (2024)
Closed Access
