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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Stephan Seiler, Song Yao, Wenbo Wang
Marketing Science (2017) Vol. 36, Iss. 6, pp. 838-861
Closed Access | Times Cited: 70

Showing 1-25 of 70 citing articles:

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
Shiyang Gong, Juanjuan Zhang, Zhao Ping, et al.
Journal of Marketing Research (2017) Vol. 54, Iss. 6, pp. 833-850
Closed Access | Times Cited: 122
From value co-creation to value co-destruction? The case of dockless bike sharing in China
Juelin Yin, Lixian Qian, Junjie Shen
Transportation Research Part D Transport and Environment (2018) Vol. 71, pp. 169-185
Closed Access | Times Cited: 109
Improvised Marketing Interventions in Social Media
Abhishek Borah, Sourindra Banerjee, Yu‐Ting Lin, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 69-91
Open Access | Times Cited: 92
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
Yen-Yao Wang, Chenhui Guo, Anjana Susarla, et al.
Information Systems Research (2021) Vol. 32, Iss. 2, pp. 582-604
Closed Access | Times Cited: 65
The economics of movies (revisited): A survey of recent literature
Jordi McKenzie
Journal of Economic Surveys (2022) Vol. 37, Iss. 2, pp. 480-525
Open Access | Times Cited: 41
Discrete Emotion Synchronicity and Video Engagement on Social Media: A Moment-to-Moment Analysis
Dinghao Xi, Jilei Zhou, Wei Xu, et al.
International Journal of Electronic Commerce (2024) Vol. 28, Iss. 1, pp. 108-144
Closed Access | Times Cited: 9
It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews
Angela Xia Liu, Ying Xie, Jurui Zhang
Journal of Interactive Marketing (2019) Vol. 46, Iss. 1, pp. 70-86
Closed Access | Times Cited: 70
Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
Qiang Zhang, Wenbo Wang, Yuxin Chen
Marketing Science (2020) Vol. 39, Iss. 2, pp. 285-295
Closed Access | Times Cited: 54
Omni-channel marketing strategy in the digital platform era
Yajun Cai, Tsan‐Ming Choi
Journal of Business Research (2023) Vol. 168, pp. 114197-114197
Closed Access | Times Cited: 22
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
Beibei Dong, Mengzhou Zhuang, Eric Fang, et al.
Journal of Marketing (2023) Vol. 88, Iss. 2, pp. 141-162
Closed Access | Times Cited: 18
Demand forecasting with user-generated online information
Oliver Schaer, Nikolaos Kourentzes, Robert Fildes
International Journal of Forecasting (2018) Vol. 35, Iss. 1, pp. 197-212
Open Access | Times Cited: 57
Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities
José Enrique Bigné Alcañiz, Enrique Oltra, Luisa Andreu
Tourism Management (2018) Vol. 71, pp. 490-503
Closed Access | Times Cited: 53
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Beth L. Fossen, David A. Schweidel
Marketing Science (2019) Vol. 38, Iss. 2, pp. 274-295
Open Access | Times Cited: 53
Privacy-Centric Digital Advertising: Implications for Research
Garrett Johnson, Julian Runge, Eric Benjamin Seufert
Customer Needs and Solutions (2022) Vol. 9, Iss. 1-2, pp. 49-54
Closed Access | Times Cited: 27
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
Guangxin Yang, Yingjie Zhang, Hongju Liu
Marketing Science (2024) Vol. 43, Iss. 3, pp. 469-478
Closed Access | Times Cited: 5
Why and how do branders sell new products on flash sale platforms?
Mingyang Zhang, Juliang Zhang, T.C.E. Cheng, et al.
European Journal of Operational Research (2018) Vol. 270, Iss. 1, pp. 337-351
Closed Access | Times Cited: 45
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Jun Hyun Ryoo, Xin Wang, Shijie Lu
Journal of Marketing (2020) Vol. 85, Iss. 2, pp. 70-88
Closed Access | Times Cited: 35
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
Nan Li, Avery Haviv, Mitchell J. Lovett
Marketing Science (2025)
Closed Access
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Mitchell J. Lovett, Renana Peres, Linli Xu
Quantitative Marketing and Economics (2019) Vol. 17, Iss. 3, pp. 215-255
Open Access | Times Cited: 33
How Does Online Lending Influence Bankruptcy Filings?
Hongchang Wang, Eric Overby
Management Science (2021) Vol. 68, Iss. 5, pp. 3309-3329
Closed Access | Times Cited: 26
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
Xingyu Chen, Xing Li, Dai Yao, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 986-1004
Closed Access | Times Cited: 28
It’s About Time: A Call for More Longitudinal Consumer Research Insights
Pradeep K. Chintagunta, Aparna A. Labroo
Journal of the Association for Consumer Research (2020) Vol. 5, Iss. 3, pp. 240-247
Open Access | Times Cited: 22
The art of rhetoric: Host country political hostility and the rhetorical strategies of foreign subsidiaries in developing economies
Xiaocong Tian
Journal of World Business (2022) Vol. 57, Iss. 5, pp. 101360-101360
Closed Access | Times Cited: 13
Making Prosocial Social: The Effectiveness of Social Proof for Energy Conservation Using Social Media
Bryan Bollinger, Kenneth Gillingham, Kelley Gullo Wight
Journal of the Association for Consumer Research (2023) Vol. 8, Iss. 3, pp. 290-300
Closed Access | Times Cited: 7
Paid, Owned and Earned Media Research: A Mixed Review, Reflections and Agendas for Future Research
Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya, et al.
FIIB Business Review (2024)
Closed Access | Times Cited: 2
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