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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Mitchell J. Lovett, Richard Staelin
Marketing Science (2016) Vol. 35, Iss. 1, pp. 142-157
Closed Access | Times Cited: 143

Showing 1-25 of 143 citing articles:

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks
Journal of Marketing (2019) Vol. 83, Iss. 5, pp. 78-96
Open Access | Times Cited: 535
Advertising, consumer awareness, and choice: evidence from the U.S. banking industry
Elisabeth Honka, Alı Hortaçsu, Maria Ana Vitorino
The RAND Journal of Economics (2017) Vol. 48, Iss. 3, pp. 611-646
Closed Access | Times Cited: 152
Scheduling Content on Social Media: Theory, Evidence, and Application
Vamsi K. Kanuri, Yixing Chen, Shrihari Sridhar
Journal of Marketing (2018) Vol. 82, Iss. 6, pp. 89-108
Closed Access | Times Cited: 133
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
Lisette de Vries, Alessandro M. Peluso, Simona Romani, et al.
Computers in Human Behavior (2017) Vol. 75, pp. 272-282
Open Access | Times Cited: 131
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
Shiyang Gong, Juanjuan Zhang, Zhao Ping, et al.
Journal of Marketing Research (2017) Vol. 54, Iss. 6, pp. 833-850
Closed Access | Times Cited: 122
Ordinary celebrities related criteria to harvest fame and influence on social media
Fatima Abdulaziz Al-Emadi, Imène Ben Yahia
Journal of Research in Interactive Marketing (2020) Vol. 14, Iss. 2, pp. 195-213
Closed Access | Times Cited: 111
The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption
Ryan Langan, Scott W. Cowley, Carlin A. Nguyen
Journal of Marketing Education (2019) Vol. 41, Iss. 1, pp. 32-46
Open Access | Times Cited: 93
Food for teens: how social media is associated with adolescent eating outcomes
Yara Qutteina, Lotte Hallez, Maxime Raedschelders, et al.
Public Health Nutrition (2021), pp. 1-13
Open Access | Times Cited: 81
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape
Theo Araujo, Jonathan Copulsky, Jameson L. Hayes, et al.
Journal of Advertising (2020) Vol. 49, Iss. 4, pp. 428-445
Open Access | Times Cited: 80
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Simona Vinerean, Alin Opreana
Journal of theoretical and applied electronic commerce research (2021) Vol. 16, Iss. 7, pp. 2633-2654
Open Access | Times Cited: 71
How does consumer engagement evolve when brands post across multiple social media?
Vasu Unnava, Ashwin Aravindakshan
Journal of the Academy of Marketing Science (2021) Vol. 49, Iss. 5, pp. 864-881
Open Access | Times Cited: 66
Visibility and Peer Influence in Durable Good Adoption
Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick, et al.
Marketing Science (2022) Vol. 41, Iss. 3, pp. 453-476
Closed Access | Times Cited: 42
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
Fei Long, Wilfred Amaldoss
Marketing Science (2024) Vol. 43, Iss. 5, pp. 925-952
Closed Access | Times Cited: 12
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Beth L. Fossen, David A. Schweidel
Marketing Science (2016) Vol. 36, Iss. 1, pp. 105-123
Closed Access | Times Cited: 76
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Stephan Seiler, Song Yao, Wenbo Wang
Marketing Science (2017) Vol. 36, Iss. 6, pp. 838-861
Closed Access | Times Cited: 70
Why strategy is key for successful social media sales
Joan Lindsey‐Mullikin, Norm Borin
Business Horizons (2017) Vol. 60, Iss. 4, pp. 473-482
Closed Access | Times Cited: 69
The past, present, and future of brand research
Travis Tae Oh, Kevin Lane Keller, Scott A. Neslin, et al.
Marketing Letters (2020) Vol. 31, Iss. 2-3, pp. 151-162
Closed Access | Times Cited: 64
Examining moral authority in the marketplace: A conceptualization and framework
Jessica J. Hoppner, Gautham Vadakkepatt
Journal of Business Research (2018) Vol. 95, pp. 417-427
Closed Access | Times Cited: 60
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh
Journal of Interactive Marketing (2020) Vol. 54, Iss. 1, pp. 53-68
Open Access | Times Cited: 57
Strategic live streaming choices for vertically differentiated products
Yusheng Lu, Yongrui Duan
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103582-103582
Closed Access | Times Cited: 19
Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products
Hsin‐Lu Chang, Yen‐Chun Chou, Dai-Yu Wu, et al.
Decision Support Systems (2017) Vol. 107, pp. 13-25
Closed Access | Times Cited: 59
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
Mina Ameri, Elisabeth Honka, Ying Xie
Marketing Science (2019) Vol. 38, Iss. 4, pp. 567-583
Closed Access | Times Cited: 54
Is firm-generated content a lost cause?
Joanna Santiago, María Teresa Borges Tiago, Flávio Tiago
Journal of Business Research (2021) Vol. 139, pp. 945-953
Closed Access | Times Cited: 34
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
Guangxin Yang, Yingjie Zhang, Hongju Liu
Marketing Science (2024) Vol. 43, Iss. 3, pp. 469-478
Closed Access | Times Cited: 5
Signaling Effects Under Dynamic Capacity in Online Matching Platforms: Evidence from Online Health Consultation Communities
Liwei Chen, Arun Rai, Wei Chen, et al.
Information Systems Research (2024)
Closed Access | Times Cited: 5
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