OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
EXPRESS: Humor in Online Brand-to-brand Dialogues: Unveiling the Difference between Top Dog and Underdog Brands
Mathieu Béal, Charlotte Lécuyer, Ivan A. Guitart
Journal of Interactive Marketing (2024)
Open Access | Times Cited: 2
Mathieu Béal, Charlotte Lécuyer, Ivan A. Guitart
Journal of Interactive Marketing (2024)
Open Access | Times Cited: 2
Showing 2 citing articles:
The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions
Anh Dang, Ashok Bhattarai, José Luis Saavedra Torres
European Journal of Marketing (2025)
Closed Access
Anh Dang, Ashok Bhattarai, José Luis Saavedra Torres
European Journal of Marketing (2025)
Closed Access
Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
Anne-Maree O’Rourke, Alex Belli, Frank Mathmann, et al.
Psychology and Marketing (2024) Vol. 42, Iss. 2, pp. 395-411
Open Access
Anne-Maree O’Rourke, Alex Belli, Frank Mathmann, et al.
Psychology and Marketing (2024) Vol. 42, Iss. 2, pp. 395-411
Open Access
