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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication
Marc Jungblut, Marius Johnen
Communication Research (2021) Vol. 49, Iss. 8, pp. 1092-1117
Open Access | Times Cited: 48

Showing 1-25 of 48 citing articles:

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu
Marketing Science (2022) Vol. 42, Iss. 1, pp. 11-25
Closed Access | Times Cited: 61
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Stefanie Wannow, Martin Haupt, Martin Ohlwein
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 168-192
Open Access | Times Cited: 25
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
Xuan Zhou, Chen Lou, Xun Huang
Journal of Advertising (2023) Vol. 53, Iss. 2, pp. 183-199
Closed Access | Times Cited: 21
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Martin Haupt, Stefanie Wannow, Linda Marquardt, et al.
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1248-1273
Closed Access | Times Cited: 21
Perspectives: a research-based guide for brand activism
Peeter W.J. Verlegh
International Journal of Advertising (2023) Vol. 43, Iss. 2, pp. 388-402
Open Access | Times Cited: 20
The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy
Hao Xu, Hyejoon Rim, Chuqing Dong
Public Relations Review (2024) Vol. 50, Iss. 2, pp. 102441-102441
Open Access | Times Cited: 7
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Tim Wulf, Brigitte Naderer, Zoe Olbermann, et al.
International Journal of Advertising (2022) Vol. 41, Iss. 8, pp. 1433-1453
Closed Access | Times Cited: 23
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
Essi Pöyry, Salla-Maaria Laaksonen
European Journal of Marketing (2022) Vol. 56, Iss. 13, pp. 261-284
Open Access | Times Cited: 22
Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research
Rıdvan Kocaman, Melih COŞGUN
Journal of Political Marketing (2024), pp. 1-30
Closed Access | Times Cited: 5
Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals
Yue Lu, Long Chen, Ke Zhang
Psychology and Marketing (2025)
Closed Access
Brands as Social Justice Educators: How Social Media Brand Activism Influences Psychological Processing of Advertising Advocating Transgender Rights
Minjie Li
Journal of Interactive Advertising (2025), pp. 1-24
Closed Access
How does brand activism trigger consumers’ boycott? The mediating role of psychological contract violation
Min Fan, Fang Zou, J M He
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online
Shreya Sangal, Achint Nigam, Abhishek Behl, et al.
International Journal of Advertising (2025), pp. 1-23
Closed Access
Performative gesture or genuinely supportive? Workplace responses to the 2020 racial injustice movement
Lauren Collier‐Spruel, Ann Marie Ryan, Sarah Kuang
Public Relations Review (2025) Vol. 51, Iss. 2, pp. 102561-102561
Closed Access
Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?
Charlotte Lécuyer, Marine Kergoat, Christine Lambey-Checchin
Journal of Business Ethics (2025)
Closed Access
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy
Leping You, Rang Wang, Xiaomeng Lan, et al.
Telematics and Informatics (2023) Vol. 79, pp. 101955-101955
Closed Access | Times Cited: 12
Companies as Critics, Adapters, and Pioneers: Motives, Strategies, and Risks of Corporate Social Advocacy
Nora Denner, Thomas Koch, Joelle Dahlke
International Journal of Strategic Communication (2025), pp. 1-19
Open Access
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
Xuan Zhou, Chen Lou, Xun Huang
Journal of Advertising (2024), pp. 1-17
Closed Access | Times Cited: 3
Power from words: The influence of brand activism message framing on consumer purchase intention
Shengcheng Xie, Haiying Wei, Siyun Chen
Psychology and Marketing (2024) Vol. 41, Iss. 11, pp. 2625-2644
Closed Access | Times Cited: 2
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis
Jiun-Yi Tsai, Shupei Yuan, Ioana A. Coman
Public Relations Review (2023) Vol. 49, Iss. 4, pp. 102353-102353
Closed Access | Times Cited: 6
Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior
In‐Hye Kang, Amna Kirmani
Journal of Business Ethics (2023) Vol. 192, Iss. 1, pp. 39-56
Open Access | Times Cited: 6
Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention
Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, et al.
Journal of Business and Management Studies (2022) Vol. 4, Iss. 2, pp. 01-12
Open Access | Times Cited: 10
The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM
Caroline S.L. Tan
Journal of Strategic Marketing (2023), pp. 1-20
Closed Access | Times Cited: 5
Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter
Anastasiia Berestova, Da-Yeon Kim, Sang-Yong Kim
Sustainability (2022) Vol. 14, Iss. 1, pp. 567-567
Open Access | Times Cited: 8
What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality
Kristina Harrison, Boonghee Yoo, Shawn T. Thelen, et al.
Journal of Product & Brand Management (2022) Vol. 32, Iss. 1, pp. 59-78
Closed Access | Times Cited: 8
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