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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
Rachel Gershon, Cynthia Cryder, Leslie K. John
Journal of Marketing Research (2019) Vol. 57, Iss. 1, pp. 156-172
Closed Access | Times Cited: 45

Showing 1-25 of 45 citing articles:

Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing
Fenfen Jiang, Shue Mei, Weijun Zhong
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 1, pp. 24-24
Open Access
The motivating power of streaks: Increasing persistence is as easy as 1, 2, 3
Katie S. Mehr, Jackie Silverman, Marissa Sharif, et al.
Organizational Behavior and Human Decision Processes (2025) Vol. 187, pp. 104391-104391
Open Access
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
Sebastián Robledo, Diana-Carolina Gil-Silva, Eduardo-Jose Villegas-Jaramillo, et al.
Journal of Research in Marketing and Entrepreneurship (2025)
Closed Access
Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
Nicole Robitaille, Nina Mažar, Claire I. Tsai, et al.
Journal of Marketing (2021) Vol. 85, Iss. 3, pp. 168-183
Open Access | Times Cited: 30
I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
Minzhe Xu, Zhihao Yu, Yanping Tu
Journal of Marketing Research (2022) Vol. 60, Iss. 2, pp. 355-370
Closed Access | Times Cited: 17
The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics
Xia Wang, Ying Ding
Journal of Business Research (2022) Vol. 145, pp. 828-842
Closed Access | Times Cited: 14
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
Ike Silver, Deborah A. Small
Marketing Science (2023) Vol. 43, Iss. 2, pp. 392-406
Closed Access | Times Cited: 8
Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward–product congruity
Xixian Peng, Yan Xing, Yun Tian, et al.
Decision Support Systems (2023) Vol. 173, pp. 113999-113999
Closed Access | Times Cited: 7
The role of impulsive behaviour and meta-perception in referral reward programs
Mengmeng Zhan, Minxue Huang, Aoqi Li, et al.
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103496-103496
Closed Access | Times Cited: 7
Friends with Health Benefits: A Field Experiment
Rachel Gershon, Cynthia Cryder, Katherine L. Milkman
Management Science (2024)
Closed Access | Times Cited: 2
The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship
Rajdeep Grewal, Sachin Gupta, Rebecca Hamilton
Journal of Marketing Research (2020) Vol. 57, Iss. 6, pp. 985-998
Closed Access | Times Cited: 18
“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
Eric Fang, Beibei Dong, Mengzhou Zhuang, et al.
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 451-471
Closed Access | Times Cited: 10
The effect of incentive structure on referral: the determining role of self-construal
Lili Wang, Zoey Chen
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 5, pp. 1091-1110
Closed Access | Times Cited: 8
Referral Effect in B2B Competitive Marketing - the Ceiling Effect of Referrals -
Zhao Liming, Ke Chen
Journal of Business-to-Business Marketing (2023) Vol. 30, Iss. 2, pp. 149-165
Closed Access | Times Cited: 4
Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from the perspective of relationship norms
Jie Su, Dan Ke, Xin Luo, et al.
Electronic Commerce Research (2024)
Closed Access | Times Cited: 1
The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
Ashish Agarwal, Shun‐Yang Lee, Andrew B. Whinston
Information Systems Research (2024)
Closed Access | Times Cited: 1
Acquiring customers via referral reward programs versus advertising: Who is more likely to provide future referrals?
Di Kuang, Baolong Ma, Xiaofei Li
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 103982-103982
Closed Access | Times Cited: 1
Powering Pro-Environment Behavior: The Impact of Unlocking Reward Strategy on Pro-Environmental Behavior
Zhiwen Yang, Lei He, Tianjing Huang
Sustainability (2024) Vol. 16, Iss. 21, pp. 9561-9561
Open Access | Times Cited: 1
Trading Privacy for the Greater Social Good: How Did America React During COVID-19?
Anindya Ghose, Beibei Li, Meghanath Macha, et al.
SSRN Electronic Journal (2020)
Open Access | Times Cited: 12
Reward Design for Customer Referral Programs: Reward–Product Congruence Effect and Gender Difference
Haihua Hu, Xin-Mu Zhang
Frontiers in Psychology (2021) Vol. 12
Open Access | Times Cited: 11
How scarcity and thinking styles boost referral effectiveness
Dionysius Ang, Maximilian H. E. E. Gerrath, Yeyi Liu
Psychology and Marketing (2021) Vol. 38, Iss. 11, pp. 1928-1941
Open Access | Times Cited: 11
Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention
Huijie Jin, Shouwang Lu, Kanliang Wang
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103650-103650
Closed Access | Times Cited: 3
Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence
Marissa Sharif, Kaitlin Woolley
Journal of Consumer Research (2022) Vol. 49, Iss. 4, pp. 634-656
Closed Access | Times Cited: 5
Is kindness invaluable? The impact of benefit and cost on prosocial behavior intentions
Chyi Jaw, Kuei-Ju Chi, Guan-Jia Li
Asia Pacific Journal of Marketing and Logistics (2022) Vol. 35, Iss. 5, pp. 1245-1261
Closed Access | Times Cited: 4
A hands-on guide to conducting field experiments using mobile applications
Jamel Khenfer
International Journal of Market Research (2023) Vol. 65, Iss. 4, pp. 380-401
Closed Access | Times Cited: 2
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