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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Xian Gu, Xiaoxi Zhang, P.K. Kannan
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 64-83
Closed Access | Times Cited: 35

Showing 1-25 of 35 citing articles:

Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
Luping Sun, Yanfei Tang
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2999-3010
Open Access | Times Cited: 15
Influencer marketing effectiveness: A meta-analytic review
Meizhi Pan, Markus Blut, Arezou Ghiassaleh, et al.
Journal of the Academy of Marketing Science (2024)
Open Access | Times Cited: 7
‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat
Fernanda Polli Leite, Felix Septianto, Nicolas Pontes
Appetite (2024) Vol. 199, pp. 107401-107401
Open Access | Times Cited: 6
Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
Chi Zhou, Jing Yu, Yong Qian
Journal of Retailing and Consumer Services (2024) Vol. 80, pp. 103930-103930
Closed Access | Times Cited: 6
#Fakefamous: how do influencers use disinformation to establish long-term credibility on social media?
Varqa Shamsi Bahar, Mahmudul Hasan
Information Technology and People (2024)
Open Access | Times Cited: 6
On the role of social media platforms in the creator economy
Alexander Bleier, Beth L. Fossen, Michal Shapira
International Journal of Research in Marketing (2024) Vol. 41, Iss. 3, pp. 411-426
Open Access | Times Cited: 5
Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?
Jia Min-jiang
Asia Pacific Journal of Marketing and Logistics (2024) Vol. 36, Iss. 11, pp. 2889-2906
Closed Access | Times Cited: 4
Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research
Zerong Wang, Zeen Wang, Denisa Rinprasertmeechai, et al.
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 104031-104031
Closed Access | Times Cited: 4
Online opinion leadership styles and purchase intention in livestreaming e-commerce
Jun Ma, Jianyu Chen, Guanxu Zhang, et al.
Service Industries Journal (2024), pp. 1-27
Closed Access | Times Cited: 4
Fleeting or Lasting Success? Unlocking the Power Durability of Live Commerce
Yipu Deng, Jinyang Zheng, Guoxin Li, et al.
SSRN Electronic Journal (2025)
Closed Access
In the Service of the Hindu Nation: Online Disinformation Campaigns by Far-Right Women Political Influencers in India
Sarah Khan
BioScope South Asian Screen Studies (2025)
Closed Access
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
Nan Li, Avery Haviv, Mitchell J. Lovett
Marketing Science (2025)
Closed Access
A new social media programme for brands? A study of the relationship between virtual influencers and brand followers
Zhiwei Guo, Hongtao Yang, Hongtao Yang
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104241-104241
Closed Access
Optimal promotional mix and pricing
Ruibing Wang, Qiao Wang, Wei–yu Kevin Chiang
Elsevier eBooks (2025)
Closed Access
The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce
Lijuan Luo, Ling Liu, Yujie Zheng, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104260-104260
Closed Access
Micro influencers, mega impact: How TikTok influencers shape sustainable travel choices
Berta Bou Aragones, Alexandra Theben, Julia von Schuckmann
Journal of Marketing Communications (2025), pp. 1-21
Closed Access
Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention
Yanping Gong, Rong Huang, Zhuo Chen, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104286-104286
Closed Access
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms
Lijuan Luo, Yuwei Wang, Yujie Zheng, et al.
International Journal of Electronic Commerce (2025) Vol. 29, Iss. 2, pp. 235-271
Closed Access
“Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Ai-Jing Zeng, Wen-Qi Ruan, Yong-Quan Li
Asia Pacific Journal of Tourism Research (2025), pp. 1-18
Closed Access
Impacts of misleading product information in livestream e-commerce supply chains
Qing‐Yu Liu, Bin Shen, Qingying Li, et al.
International Journal of Production Research (2025), pp. 1-20
Closed Access
Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping
Xi Luo, Jun‐Hwa Cheah, Xin‐Jean Lim
International Journal of Consumer Studies (2025) Vol. 49, Iss. 3
Closed Access
Blurred lines? Disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance
Welf H. Weiger, Johann N. Giertz, Maik Hammerschmidt, et al.
Journal of Business Research (2025) Vol. 194, pp. 115280-115280
Open Access
Optimizing Influencer Mix Strategies for Livestream Commerce: Insights from China
Xian Gu, Xiaoxi Zhang, P.K. Kannan
NIM Marketing Intelligence Review (2025) Vol. 17, Iss. 1, pp. 36-41
Open Access
Understanding how best to host livestream shopping shows: The perspectives of persuasion and parasocial phenomena
Shiu-Li Huang, Yen‐Chun Chen
Cyberpsychology Journal of Psychosocial Research on Cyberspace (2025) Vol. 19, Iss. 2
Open Access
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