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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 57

Showing 1-25 of 57 citing articles:

Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
Fanjue Liu, Yu-Hao Lee
Journal of Product & Brand Management (2024) Vol. 33, Iss. 2, pp. 287-299
Closed Access | Times Cited: 17
The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
Calvin Wan, Daisy Lee, Peggy Ng
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1833-1853
Open Access | Times Cited: 16
The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception
Xiaoyi Wang, Xingyi Qiu
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103777-103777
Closed Access | Times Cited: 15
Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce
Quan Xiao, Xia Li, Weiling Huang, et al.
Technological Forecasting and Social Change (2025) Vol. 212, pp. 123981-123981
Closed Access | Times Cited: 1
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
Defeng Yang, Jiaen Zhang, Yu Sun, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103859-103859
Closed Access | Times Cited: 11
Virtual versus human: Unraveling consumer reactions to service failures through influencer types
Taiyang Zhao, Yaxuan Ran, Banggang Wu, et al.
Journal of Business Research (2024) Vol. 178, pp. 114657-114657
Closed Access | Times Cited: 10
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
Fengyi Deng, Muyuan Tuo, Si Chen, et al.
Journal of Retailing and Consumer Services (2024) Vol. 80, pp. 103904-103904
Closed Access | Times Cited: 10
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
Lu Meng, Yongyue Bie, Mengya Yang, et al.
Tourism Management (2024) Vol. 106, pp. 104978-104978
Closed Access | Times Cited: 10
Investigating the effectiveness of virtual influencers in prosocial marketing
Reika Igarashi, Kshitij Bhoumik, Jamie Thompson
Psychology and Marketing (2024) Vol. 41, Iss. 9, pp. 2121-2135
Open Access | Times Cited: 7
Virtual influencers and corporate reputation: from marketing game to empirical analysis
Baogui Xin, Yaru Hao, Lei Xie
Journal of Research in Interactive Marketing (2024) Vol. 18, Iss. 5, pp. 759-786
Closed Access | Times Cited: 6
Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective
Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis
British Journal of Management (2024) Vol. 36, Iss. 1, pp. 202-222
Open Access | Times Cited: 6
Do they look human? Review on virtual influencers
Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira
Management Review Quarterly (2024)
Closed Access | Times Cited: 5
On the role of social media platforms in the creator economy
Alexander Bleier, Beth L. Fossen, Michal Shapira
International Journal of Research in Marketing (2024) Vol. 41, Iss. 3, pp. 411-426
Open Access | Times Cited: 5
A systematic literature review of virtual idol from the perspective of the business role ecosystem
Yiran Wang, Zhongjun Tang, Wanqiu Wang, et al.
Internet Research (2025)
Closed Access
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
Wang Jian-ming, Guotao Ye, Jingshu Yang
Journal of Product & Brand Management (2025)
Closed Access
Online-Offline Self-Identity Overlap and Consumer Decision to Acquire Digital-Physical Twins in the Metaverse
Yi Lu, Xiuping Li, Zhenhui Jiang
Journal of the Association for Consumer Research (2025)
Closed Access
The Moderating Role of Homophily and Need for Uniqueness in the Relationship Between Anthropomorphism of Virtual Influencer and Intention to Imitate and Word of Mouth
Jihyeon Lee, Hanku Kim
International Journal of Human-Computer Interaction (2025), pp. 1-12
Closed Access
The Impact of the Generative Approach of Non-Heritage Elements on Consumer Engagement in Brand Marketing in the Context of New Qualitative Productivity
文青云 朱
Advances in Social Sciences (2025) Vol. 14, Iss. 01, pp. 76-84
Closed Access
Unique or mainstream? exploring the impact mechanism of destination virtual endorsers’ apparel on tourist favorability
Shan Zhang, Xuesong Jin, Han Wei, et al.
Current Issues in Tourism (2025), pp. 1-18
Closed Access
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
Lu Meng, Qi Wu, Yijie Wang, et al.
Journal of Advertising (2025), pp. 1-18
Closed Access
A new social media programme for brands? A study of the relationship between virtual influencers and brand followers
Zhiwei Guo, Hongtao Yang, Hongtao Yang
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104241-104241
Closed Access
Virtual influencers going head-to-head with human influencers: the impact of influencer type on trust perceptions of endorsement
Xing Liu, Lisa C. Wan, Anna S. Mattila
International Journal of Contemporary Hospitality Management (2025)
Closed Access
The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals
Yixuan Liu, Lei Ke
Humanities and Social Sciences Communications (2025) Vol. 12, Iss. 1
Open Access
Exploringthe attractiveness of digital human influencers in destination marketing: The Allure of two-path meaning transfer
Dan Huang, Kevin Kam Fung So, Jiahui Huang, et al.
Tourism Management (2025) Vol. 110, pp. 105166-105166
Closed Access
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