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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, et al.
Journal of Marketing (2022) Vol. 86, Iss. 6, pp. 93-115
Open Access | Times Cited: 228

Showing 1-25 of 228 citing articles:

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Simone Wies, Alexander Bleier, Alexander Edeling
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 383-405
Open Access | Times Cited: 128
The authentic virtual influencer: Authenticity manifestations in the metaverse
Bernadett Köles, Alice Audrezet, Julie Guidry Moulard, et al.
Journal of Business Research (2023) Vol. 170, pp. 114325-114325
Open Access | Times Cited: 93
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
Chung-En Yu, Astrid Dickinger, Kevin Kam Fung So, et al.
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103560-103560
Open Access | Times Cited: 85
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 406-427
Closed Access | Times Cited: 80
Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 410-440
Closed Access | Times Cited: 72
Strategic product showcasing mode of E-commerce live streaming
Baogui Xin, Yaru Hao, Lei Xie
Journal of Retailing and Consumer Services (2023) Vol. 73, pp. 103360-103360
Closed Access | Times Cited: 67
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 64
How Sensory Language Shapes Influencer’s Impact
Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis, et al.
Journal of Consumer Research (2023) Vol. 50, Iss. 4, pp. 810-825
Closed Access | Times Cited: 53
Influencer marketing research: review and future research agenda
Eugene Cheng-Xi Aw, Raj Agnihotri
The Journal of Marketing Theory and Practice (2023) Vol. 32, Iss. 4, pp. 435-448
Closed Access | Times Cited: 45
The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms
Anber Abraheem Shlash Mohammad, Fatima Lahcen Yachou Aityassine, Zeid Naiel Aissa Al-Fugaha, et al.
Studies in computational intelligence (2024), pp. 363-376
Closed Access | Times Cited: 43
Virtually human: anthropomorphism in virtual influencer marketing
Ehsan Dabiran, Samira Farivar, Fang Wang, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103797-103797
Closed Access | Times Cited: 36
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Juan Miguel Alcántara‐Pilar, María Eugenia Rodríguez-López, Zoran Kalinić, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103709-103709
Closed Access | Times Cited: 31
Revenue Generation Through Influencer Marketing
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, et al.
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 40-63
Open Access | Times Cited: 39
Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
Vasiliki Andonopoulos, Jenny Lee, Christine Mathies
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103521-103521
Open Access | Times Cited: 37
The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness
Jeongmin Ham, Sitan Li, Pratik Shah, et al.
Journal of Interactive Advertising (2023) Vol. 23, Iss. 2, pp. 98-113
Closed Access | Times Cited: 35
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Xian Gu, Xiaoxi Zhang, P.K. Kannan
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 64-83
Closed Access | Times Cited: 35
Mega or Micro? Influencer Selection Using Follower Elasticity
Zijun Tian, Ryan Dew, Raghuram Iyengar
Journal of Marketing Research (2023) Vol. 61, Iss. 3, pp. 472-495
Closed Access | Times Cited: 28
Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention
Umer Zaman
Sustainability (2023) Vol. 15, Iss. 6, pp. 5213-5213
Open Access | Times Cited: 23
Content creators' participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms
Wondwesen Tafesse, Mumin Dayan
Journal of Retailing and Consumer Services (2023) Vol. 73, pp. 103357-103357
Closed Access | Times Cited: 23
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev, et al.
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 107-128
Closed Access | Times Cited: 22
Preaching to the choir: Do green influencers make a difference?
Sarah König, Erik Maier
Journal of Cleaner Production (2024) Vol. 447, pp. 141449-141449
Open Access | Times Cited: 9
Understanding travel influencers’ video on instagram: A transfer learning approach
Hyunsang Son, Young Eun Park
Tourism Management (2025) Vol. 110, pp. 105168-105168
Closed Access | Times Cited: 1
B2B influencer marketing: Conceptualization and four managerial strategies
Joel Mero, Heini Vanninen, Joona Keränen
Industrial Marketing Management (2022) Vol. 108, pp. 79-93
Open Access | Times Cited: 36
Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory
Fei Wang, Haifeng Xu, Ronglin Hou, et al.
Journal of Retailing and Consumer Services (2022) Vol. 70, pp. 103156-103156
Closed Access | Times Cited: 28
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs
Kresnawidiansyah Agustian, Rachmat Hidayat, Agustian Zen, et al.
Technology and Society Perspectives (TACIT) (2023) Vol. 1, Iss. 2, pp. 68-78
Open Access | Times Cited: 20
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