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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 329

Showing 1-25 of 329 citing articles:

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang Barrera, Denish Shah
Journal of Business Research (2022) Vol. 155, pp. 113420-113420
Closed Access | Times Cited: 437
Corporate Sociopolitical Activism and Firm Value
Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck, et al.
Journal of Marketing (2020) Vol. 84, Iss. 5, pp. 1-21
Open Access | Times Cited: 286
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Veronica L. Thomas, Kendra Fowler
Journal of Advertising (2020) Vol. 50, Iss. 1, pp. 11-25
Closed Access | Times Cited: 251
Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, et al.
Journal of Marketing (2020) Vol. 85, Iss. 1, pp. 35-58
Open Access | Times Cited: 210
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Michael T. Lee, Robyn L. Raschke, Anjala S. Krishen
Journal of Business Research (2021) Vol. 138, pp. 1-11
Open Access | Times Cited: 195
Commentary: Brand Activism in a Political World
Christine Moorman
Journal of Public Policy & Marketing (2020) Vol. 39, Iss. 4, pp. 388-392
Closed Access | Times Cited: 183
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Anton Siebert, Ahir Gopaldas, Andrew Lindridge, et al.
Journal of Marketing (2020) Vol. 84, Iss. 4, pp. 45-66
Open Access | Times Cited: 176
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán
Journal of Product & Brand Management (2022) Vol. 32, Iss. 2, pp. 191-234
Closed Access | Times Cited: 90
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi, et al.
Psychology and Marketing (2022) Vol. 40, Iss. 1, pp. 27-47
Open Access | Times Cited: 82
Crafting the techno-functional blocks for Metaverse - A review and research agenda
Amar Johri, Anu Sayal, N Chaithra, et al.
International Journal of Information Management Data Insights (2024) Vol. 4, Iss. 1, pp. 100213-100213
Open Access | Times Cited: 31
Mapping the sustainability branding field: emerging trends and future directions
Jorge Nascimento, Sandra María Correia Loureiro
Journal of Product & Brand Management (2024) Vol. 33, Iss. 2, pp. 234-257
Closed Access | Times Cited: 23
Sociopolitical activist brands
Holger J. Schmidt, Nicholas Ind, Francisco Guzmán, et al.
Journal of Product & Brand Management (2021) Vol. 31, Iss. 1, pp. 40-55
Closed Access | Times Cited: 81
The Impact of Artificial Intelligence on Branding
P. S. Varsha, Shahriar Akter, Amit Kumar, et al.
Journal of Global Information Management (2021) Vol. 29, Iss. 4, pp. 221-246
Open Access | Times Cited: 79
Brand communities: A literature review and future research agendas using TCCM approach
Debashree Roy Bhattacharjee, Debasis Pradhan, Kunal Swani
International Journal of Consumer Studies (2021) Vol. 46, Iss. 1, pp. 3-28
Closed Access | Times Cited: 79
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Lê Đăng Lăng, Weng Marc Lim, Francisco Guzmán
Journal of Business Research (2021) Vol. 141, pp. 175-190
Closed Access | Times Cited: 79
Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective
Thijs Broekhuizen, Manda Broekhuis, Maarten J. Gijsenberg, et al.
Journal of Business Research (2020) Vol. 122, pp. 847-852
Open Access | Times Cited: 75
The Platformization of Brands
Julian R.K. Wichmann, Nico Wiegand, Werner Reinartz
Journal of Marketing (2021) Vol. 86, Iss. 1, pp. 109-131
Open Access | Times Cited: 73
A global perspective on the marketing mix across time and space
Julian R.K. Wichmann, Abhinav Uppal, Amalesh Sharma, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 502-521
Open Access | Times Cited: 72
Toward a conceptual understanding of co-creation in branding
Sonja Sarasvuo, Anne Rindell, M. N. Kovalchuk
Journal of Business Research (2021) Vol. 139, pp. 543-563
Open Access | Times Cited: 64
Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda
Mijka Ghorbani, Maria Karampela, Andrea Tonner
International Journal of Consumer Studies (2022) Vol. 46, Iss. 5, pp. 1960-1991
Open Access | Times Cited: 64
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
Psychology and Marketing (2022) Vol. 40, Iss. 1, pp. 124-145
Open Access | Times Cited: 63
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
Nathalie Harz, Sebastian Hohenberg, Christian Homburg
Journal of Marketing (2021) Vol. 86, Iss. 3, pp. 157-179
Open Access | Times Cited: 62
Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives
Patricia Baudier, Elodie de Boissieu, Marie-Hélène Duchemin
Technological Forecasting and Social Change (2022) Vol. 187, pp. 122255-122255
Open Access | Times Cited: 41
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Stefanie Wannow, Martin Haupt, Martin Ohlwein
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 168-192
Open Access | Times Cited: 28
Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research
B. Ravi Chandra, Zillur Rahman
Journal of Service Theory and Practice (2023) Vol. 34, Iss. 1, pp. 7-32
Closed Access | Times Cited: 26
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