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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
Pengyuan Wang, Guiyang Xiong, Jian Yang
Journal of Marketing (2018) Vol. 83, Iss. 2, pp. 82-97
Closed Access | Times Cited: 46

Showing 1-25 of 46 citing articles:

Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks
Journal of Marketing (2019) Vol. 83, Iss. 5, pp. 78-96
Open Access | Times Cited: 535
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, et al.
Journal of Marketing (2020) Vol. 84, Iss. 2, pp. 24-46
Open Access | Times Cited: 329
Online influencer marketing
Fine F. Leung, Flora F. Gu, Robert W. Palmatier
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 2, pp. 226-251
Open Access | Times Cited: 323
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 1085-1108
Closed Access | Times Cited: 158
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
Anocha Aribarg, Eric M. Schwartz
Journal of Marketing Research (2019) Vol. 57, Iss. 1, pp. 20-34
Closed Access | Times Cited: 90
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, et al.
Journal of Marketing (2023) Vol. 87, Iss. 6, pp. 906-927
Open Access | Times Cited: 25
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
Beibei Dong, Mengzhou Zhuang, Eric Fang, et al.
Journal of Marketing (2023) Vol. 88, Iss. 2, pp. 141-162
Closed Access | Times Cited: 18
Advertising and keyword selection strategies on Baidu: an empirical analysis
Chengping He, Jie Ren, Hao Huang
Industrial Management & Data Systems (2025)
Closed Access
Werbung: Persuasion unter erschwerten Bedingungen
Klaus Schönbach
Springer eBooks (2025), pp. 117-182
Closed Access
Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Couple Interaction Matter in Household Purchase Decisions
Tyler Milfeld, Yueyue Zhang, Yunjie Xu, et al.
Journal of Advertising Research (2025), pp. 1-17
Closed Access
Getting the scoop on native advertising – a bibliometric and TCCM-based review
S. Asok Kumar, Mukta Srivastava, Sreeram Sivaramakrishnan
Marketing Intelligence & Planning (2025)
Closed Access
Enhancing Credibility in Programmatic Advertising: A Conceptual Model of Transparency, Optimality, and Safety Surveillance
Dae-Yun Park
Journalism & Mass Communication Quarterly (2025)
Closed Access
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective
Samantha Kay, Rory Mulcahy, Karen E. Sutherland, et al.
Journal of Marketing Management (2022) Vol. 39, Iss. 7-8, pp. 550-584
Closed Access | Times Cited: 17
Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds
Bingcheng Wang, Man Wu, Pei‐Luen Patrick Rau, et al.
Mobile Information Systems (2020) Vol. 2020, pp. 1-12
Open Access | Times Cited: 23
The Visual Boundaries of Journalism: Native Advertising and the Convergence of Editorial and Commercial Content
Raul Ferrer Conill, Erik Knudsen, Corinna Lauerer, et al.
Digital Journalism (2020) Vol. 9, Iss. 7, pp. 929-951
Open Access | Times Cited: 21
Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement
Thomas Jansen, Mark Heitmann, Martin Reisenbichler, et al.
SSRN Electronic Journal (2023)
Closed Access | Times Cited: 7
Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels
Andrea Fronzetti Colladon, Michela Matarazzo, Luca Petruzzellis, et al.
International Journal of Advertising (2024) Vol. 43, Iss. 7, pp. 1172-1194
Closed Access | Times Cited: 2
Subjective or objective: How the style of text in computational advertising influences consumer behaviors?
Minxue Huang, Tong Liu
Fundamental Research (2021) Vol. 2, Iss. 1, pp. 144-153
Open Access | Times Cited: 17
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek
Marketing Science (2024)
Closed Access | Times Cited: 2
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, et al.
Journal of the Academy of Marketing Science (2024) Vol. 52, Iss. 6, pp. 1692-1712
Closed Access | Times Cited: 2
Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing
Jonathan Hardy
Digital Journalism (2021) Vol. 9, Iss. 7, pp. 865-886
Open Access | Times Cited: 15
The path to people’s responses to native advertising in social media: A perspective of self-presentational desire
Yanwu Yang, Ting Gao
Information & Management (2021) Vol. 58, Iss. 3, pp. 103441-103441
Closed Access | Times Cited: 14
Charitable maximizers: The impact of the maximizing mindset on donations to human recipients
Jingjing Ma, Yu Lin, Danit Ein‐Gar
International Journal of Research in Marketing (2022) Vol. 40, Iss. 2, pp. 417-434
Open Access | Times Cited: 9
Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics
Kang Li, Fuyuan Shen
Journal of Promotion Management (2023) Vol. 29, Iss. 7, pp. 992-1014
Closed Access | Times Cited: 5
Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia
Antonio Baraybar Fernández, Miguel Baños González, Mario Rajas Fernández
Revista Latina de Comunicación Social (2023), Iss. 81, pp. 1-33
Open Access | Times Cited: 5
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