OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Virtual influencers as an emerging marketing theory: A systematic literature review
Anna Łaszkiewicz, Magdalena Kalińska-Kula
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2479-2494
Closed Access | Times Cited: 38

Showing 1-25 of 38 citing articles:

Past, present, and future scene of influencer marketing in hospitality and tourism management
Eray Polat, Fatih Çelik, Blend Ibrahim, et al.
Journal of Travel & Tourism Marketing (2024) Vol. 41, Iss. 3, pp. 322-343
Closed Access | Times Cited: 19

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors
Calvin Wan, Daisy Lee, Peggy Ng
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1833-1853
Open Access | Times Cited: 16

How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
Haithem Zourrig, Jeongsoo Park, Imène Becheur
International Journal of Consumer Studies (2025) Vol. 49, Iss. 1
Open Access | Times Cited: 1

Virtual vs. Human influencers: The battle for consumer hearts and minds
Abhishek Dondapati, Ranjit Kumar Dehury
Computers in Human Behavior Artificial Humans (2024) Vol. 2, Iss. 1, pp. 100059-100059
Open Access | Times Cited: 11

Do they look human? Review on virtual influencers
Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira
Management Review Quarterly (2024)
Closed Access | Times Cited: 5

Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness
Maya F. Farah, Zahy Ramadan
Journal of Research in Interactive Marketing (2024) Vol. 18, Iss. 5, pp. 741-758
Closed Access | Times Cited: 5

Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework
P. Pushparaj, Bijay Prasad Kushwaha
International Journal of Consumer Studies (2024) Vol. 48, Iss. 6
Closed Access | Times Cited: 5

A systematic literature review of virtual idol from the perspective of the business role ecosystem
Yiran Wang, Zhongjun Tang, Wanqiu Wang, et al.
Internet Research (2025)
Closed Access

Metaverse marketing: a review and future research agenda
Rajeev Kumar, Preeti Aneja, Ranjana Jadaun, et al.
Information Discovery and Delivery (2025)
Closed Access

Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness
Guangkuan Deng, Jiayi Kang, HE Li-juan, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104248-104248
Closed Access

What We Know and Don’t Know About Virtual Influencers: Status Quo and Future Research Agenda
Christian Rudeloff, Sebastian Meißner
Springer eBooks (2025), pp. 379-390
Closed Access

Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment
Tejas R. Shah, Sonal Purohit, Manish Das, et al.
Journal of Consumer Marketing (2025)
Closed Access

Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
Tram‐Huong Vo, Garry Wei‐Han Tan, Nhat Tan Pham, et al.
International Journal of Consumer Studies (2025) Vol. 49, Iss. 2
Closed Access

Believe me, even though I’m fake: how the credibility of real and virtual influencers affects purchase intention
Evelyn Kästner, Melanie Baczynski
Journal of Media Business Studies (2025), pp. 1-25
Closed Access

Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions
Tareq Aldlimi, Constantinos‐Vasilios Priporas, Shing‐Wan Chang
Journal of Consumer Behaviour (2025)
Closed Access

The Prospects of Consumer Engagement in Metaverse
Garima Pancholi, Monika Sharma, Abhineet Saxena, et al.
Advances in computational intelligence and robotics book series (2025), pp. 25-50
Closed Access

Virtual human on social media: Text mining and sentiment analysis
Sihong Li, Jinglong Chen
Technology in Society (2024) Vol. 78, pp. 102666-102666
Closed Access | Times Cited: 4

Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
Teng Yu, Ai Ping Teoh, Qing Bian, et al.
International Journal of Contemporary Hospitality Management (2024)
Closed Access | Times Cited: 4

Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication
Xiangzhou Hua, Nurul Ain Mohd Hasan, Feroz De Costa, et al.
Business Systems Research Journal (2024) Vol. 15, Iss. 1, pp. 131-157
Open Access | Times Cited: 3

ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING
Anna Łaszkiewicz
Scientific Papers of Silesian University of Technology Organization and Management Series (2024) Vol. 2024, Iss. 193, pp. 23-34
Open Access | Times Cited: 1

Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis
Endang Hariningsih, Budhi Haryanto, Lilik Wahyudi, et al.
Management Review Quarterly (2024)
Closed Access | Times Cited: 1

Influencer Marketing
Atiya Bukhari, Supriya Chouthoy
Elsevier eBooks (2024)
Closed Access | Times Cited: 1

Influencer Marketing, Narrative Transportation, and Consumer Well‐Being: An Exploration of How Virtual Influencers Impact Followers' Well‐Being
Ritesh Jain, Lisa Schuster, Edwina Luck, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 6
Closed Access | Times Cited: 1

Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review
Teresa Weller, Irina Lock
International Journal of Strategic Communication (2024), pp. 1-22
Open Access | Times Cited: 1

Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements
Zichuan Mo, Meihan Zhou
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 2269-2288
Open Access | Times Cited: 1

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