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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review
Andrej Miklošík, Nina Evans
IEEE Access (2020) Vol. 8, pp. 101284-101292
Open Access | Times Cited: 103

Showing 1-25 of 103 citing articles:

Understanding digital transformation in advanced manufacturing and engineering: A bibliometric analysis, topic modeling and research trend discovery
Ching‐Hung Lee, Chien‐Liang Liu, Amy J.C. Trappey, et al.
Advanced Engineering Informatics (2021) Vol. 50, pp. 101428-101428
Closed Access | Times Cited: 111
Artificial Intelligence as a Disruptive Technology—A Systematic Literature Review
Vasile-Daniel Păvăloaia, Sabina-Cristiana Necula
Electronics (2023) Vol. 12, Iss. 5, pp. 1102-1102
Open Access | Times Cited: 107
LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW
Gold Nmesoma Okorie, Zainab Efe Egieya, Uneku Ikwue, et al.
International Journal of Management & Entrepreneurship Research (2024) Vol. 6, Iss. 1, pp. 216-242
Open Access | Times Cited: 22
The Use of Chatbots in Digital Business Transformation: A Systematic Literature Review
Andrej Miklošík, Nina Evans, Athar Mahmood Ahmed Qureshi
IEEE Access (2021) Vol. 9, pp. 106530-106539
Open Access | Times Cited: 56
Machine learning and artificial intelligence use in marketing: a general taxonomy
Andrea De Mauro, Andrea Sestino, Andrea Bacconi
Italian Journal of Marketing (2022) Vol. 2022, Iss. 4, pp. 439-457
Open Access | Times Cited: 48
Machine Learning for Industry 4.0: A Systematic Review Using Deep Learning-Based Topic Modelling
Daniele Mazzei, Reshawn Ramjattan
Sensors (2022) Vol. 22, Iss. 22, pp. 8641-8641
Open Access | Times Cited: 35
On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential
Valentyn Bannikov, Тетяна Лобунець, Ievgen Buriak, et al.
Revista Amazonia Investiga (2022) Vol. 11, Iss. 55, pp. 334-343
Open Access | Times Cited: 28
Optimisation of Knowledge Management (KM) with Machine Learning (ML) Enabled
Muhammad Anshari, Muhammad Syafrudin, Abby Tan, et al.
Information (2023) Vol. 14, Iss. 1, pp. 35-35
Open Access | Times Cited: 19
Big data applications: overview, challenges and future
Afzal Badshah, Ali Daud, Riad Alharbey, et al.
Artificial Intelligence Review (2024) Vol. 57, Iss. 11
Open Access | Times Cited: 7
Unlocking the Power of Data
Bassam Samir Al‐Romeedy
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 183-204
Closed Access | Times Cited: 6
The Physical Internet in the Era of Digital Transformation: Perspectives and Open Issues
Hoa Tran‐Dang, Dong‐Seong Kim
IEEE Access (2021) Vol. 9, pp. 164613-164631
Open Access | Times Cited: 37
Machine Learning and Marketing: A Systematic Literature Review
Vannessa Duarte, Sergio Zúñiga-Jara, Sergio Contreras
IEEE Access (2022) Vol. 10, pp. 93273-93288
Open Access | Times Cited: 24
Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach
Sebastián Cardona-Acevedo, Erica Agudelo-Ceballos, Diana Arango-Botero, et al.
F1000Research (2025) Vol. 14, pp. 92-92
Open Access
Applying Machine Learning in Marketing: An Analysis Using the NMF and K-Means Algorithms
Victor Gallego, Alfons Freixes, Jessica Lingan
Lecture notes in computer science (2025), pp. 14-26
Closed Access
A Systematic Literature Review Of Machine Learning Adoption In Emerging Marketing Applications
Faysal Ahmed, M. Ahmed
SSRN Electronic Journal (2025)
Closed Access
Leveraging a hybrid convolutional gated recursive diabetes prediction and severity grading model through a mobile app
Alhuseen Omar Alsayed, Nor Azman Ismail, Layla Hasan, et al.
PeerJ Computer Science (2025) Vol. 11, pp. e2642-e2642
Open Access
Decoding Consumer Behaviour: Leveraging Big Data and Machine Learning for Personalized Digital Marketing
Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Badrea Al Oraini, et al.
Data & Metadata (2025) Vol. 4, pp. 700-700
Closed Access
A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India's Retail Economy
Monu Singh, Ruben Anto Michael, Shaiku Shahida Saheb, et al.
Advances in logistics, operations, and management science book series (2025), pp. 1-22
Closed Access
Discovering organisational inertia from a dynamic behavioural perspective
Mohamed A. Ghonim, Mohamed A. Khashan, Abdelkader M. A. Mobarak, et al.
International journal of organizational analysis (2025)
Closed Access
Identifying research trends of machine learning in business: a topic modeling approach
Paritosh Pramanik, Rabin K. Jana
Measuring Business Excellence (2022) Vol. 27, Iss. 4, pp. 602-633
Closed Access | Times Cited: 21
Twigs classifiers based on the Boundary Vectors Machine (BVM): A novel approach for supervised learning
Kamel Mebarkia, Aicha Reffad
Information Sciences (2025), pp. 121853-121853
Closed Access
Information systems’ effectiveness and organisational performance: a study among small and medium-sized enterprises in North Kivu Province, DR-Congo
Rodrigue Kalumendo, Paluku Kazimoto, Nirmal Kumar Betchoo
Journal of Applied Research in Technology & Engineering (2025) Vol. 6, Iss. 1, pp. 51-62
Open Access
Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach
Sebastián Cardona-Acevedo, Erica Agudelo-Ceballos, Diana Arango-Botero, et al.
F1000Research (2025) Vol. 14, pp. 92-92
Open Access
Digital transformation and marketing: a systematic and thematic literature review
Marco Cioppi, Ilaria Curina, Barbara Francioni, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 2, pp. 207-288
Open Access | Times Cited: 10
Personalizing Communication and Segmentation with Random Forest Node Embedding
Weiwei Wang, Wiebke Eberhardt, Stefano Bromuri
Expert Systems with Applications (2024) Vol. 255, pp. 124621-124621
Open Access | Times Cited: 3
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