
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
How gamification elements benefit brand love: the moderating effect of immersion
Hung‐Tai Tsou, Mukti Trio Putra
Marketing Intelligence & Planning (2023) Vol. 41, Iss. 7, pp. 1015-1036
Closed Access | Times Cited: 20
Hung‐Tai Tsou, Mukti Trio Putra
Marketing Intelligence & Planning (2023) Vol. 41, Iss. 7, pp. 1015-1036
Closed Access | Times Cited: 20
Showing 20 citing articles:
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, et al.
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 7, pp. 1141-1168
Closed Access | Times Cited: 9
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, et al.
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 7, pp. 1141-1168
Closed Access | Times Cited: 9
It’s not all fun and games: gamification in e-commerce on consumers’ impulse buying of retail food products
Su-Kyung Lim, Yao‐Hua Tan, Xiu-Ming Loh, et al.
British Food Journal (2025)
Closed Access
Su-Kyung Lim, Yao‐Hua Tan, Xiu-Ming Loh, et al.
British Food Journal (2025)
Closed Access
Revitalizing staycation trends: insights from a secondary-stakeholder CSR perspective
Jingwei Zhang, Md Shamirul Islam, Osman M. Karatepe, et al.
International Journal of Contemporary Hospitality Management (2025)
Closed Access
Jingwei Zhang, Md Shamirul Islam, Osman M. Karatepe, et al.
International Journal of Contemporary Hospitality Management (2025)
Closed Access
Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART
Jinyu Zhang, Yixian Zou, Song Wang, et al.
Frontiers in Communication (2025) Vol. 10
Open Access
Jinyu Zhang, Yixian Zou, Song Wang, et al.
Frontiers in Communication (2025) Vol. 10
Open Access
Once upon a game: boosting brand storytelling through gamification
Elías Vega, Carmen Camarero Izquierdo
Journal of Product & Brand Management (2024) Vol. 33, Iss. 6, pp. 717-732
Closed Access | Times Cited: 2
Elías Vega, Carmen Camarero Izquierdo
Journal of Product & Brand Management (2024) Vol. 33, Iss. 6, pp. 717-732
Closed Access | Times Cited: 2
How and when does gamification level up mobile app effectiveness? Meta-analytics review
Mojtaba Barari
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 6, pp. 1093-1114
Closed Access | Times Cited: 2
Mojtaba Barari
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 6, pp. 1093-1114
Closed Access | Times Cited: 2
An analysis of the consumer profile and the willingness to pay in immersive virtual tourism
Juan F. Prados-Castillo, Miguel Ángel Solano‐Sánchez, José María Martín Martín, et al.
Journal of Destination Marketing & Management (2024) Vol. 33, pp. 100929-100929
Closed Access | Times Cited: 2
Juan F. Prados-Castillo, Miguel Ángel Solano‐Sánchez, José María Martín Martín, et al.
Journal of Destination Marketing & Management (2024) Vol. 33, pp. 100929-100929
Closed Access | Times Cited: 2
Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion
Angelina Nhat Hanh Le, Phuong Thi Kim Tran, Thanh Dat Le
Journal of Hospitality and Tourism Insights (2024) Vol. 7, Iss. 5, pp. 3204-3221
Closed Access | Times Cited: 1
Angelina Nhat Hanh Le, Phuong Thi Kim Tran, Thanh Dat Le
Journal of Hospitality and Tourism Insights (2024) Vol. 7, Iss. 5, pp. 3204-3221
Closed Access | Times Cited: 1
Play to Purchase: Exploring Gamification and Visual Design Impact on Impulse Buying in M-Commerce
Rachel Winda Aprilia, Lizar Alfansi
Formosa Journal of Multidisciplinary Research (2024) Vol. 3, Iss. 1
Open Access | Times Cited: 1
Rachel Winda Aprilia, Lizar Alfansi
Formosa Journal of Multidisciplinary Research (2024) Vol. 3, Iss. 1
Open Access | Times Cited: 1
Exploring the impact of gamified elements on college students' learning in virtual learning communities
Yongzhong Yang, Aixian Yu, Jinjing Li, et al.
Kybernetes (2024)
Closed Access | Times Cited: 1
Yongzhong Yang, Aixian Yu, Jinjing Li, et al.
Kybernetes (2024)
Closed Access | Times Cited: 1
Enhancing user engagement and loyalty in online travel agents: a gamification approach
Septi Fahmi Choirisa, Alexander Waworuntu, Wirawan Istiono
Journal of Hospitality and Tourism Technology (2024)
Closed Access | Times Cited: 1
Septi Fahmi Choirisa, Alexander Waworuntu, Wirawan Istiono
Journal of Hospitality and Tourism Technology (2024)
Closed Access | Times Cited: 1
Effect of platform gamification rewards on user stickiness
Yupeng Mou, Yali Ma, Duanyang Guo, et al.
Management Decision (2024)
Closed Access | Times Cited: 1
Yupeng Mou, Yali Ma, Duanyang Guo, et al.
Management Decision (2024)
Closed Access | Times Cited: 1
The impact of digital fashion marketing on purchase intention
J. Le Mao, Xiaohong Xu, Jinghe Han, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 1
J. Le Mao, Xiaohong Xu, Jinghe Han, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 1
Gamification and customer brand engagement: a review and future research agendas
Garima Malik, Debasis Pradhan, Bikash Kumar Rup
Marketing Intelligence & Planning (2024)
Closed Access | Times Cited: 1
Garima Malik, Debasis Pradhan, Bikash Kumar Rup
Marketing Intelligence & Planning (2024)
Closed Access | Times Cited: 1
A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention
Seema Varshney, Neelufer Aslam Kulkarni, Rodrigo Velasco
Journal of Business Communication & Technology (2024)
Open Access
Seema Varshney, Neelufer Aslam Kulkarni, Rodrigo Velasco
Journal of Business Communication & Technology (2024)
Open Access
The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love
Mahmoud M. Yasin, Lucía Porcu, Juan F. Prados-Castillo, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-15
Closed Access
Mahmoud M. Yasin, Lucía Porcu, Juan F. Prados-Castillo, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-15
Closed Access
Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions
Rahul Meena, Samar Sarabhai
Journal of Marketing Communications (2024), pp. 1-26
Closed Access
Rahul Meena, Samar Sarabhai
Journal of Marketing Communications (2024), pp. 1-26
Closed Access
Challenges and strategies of gamification in family businesses: the moderating effects of supervision and engagement
Daniel Mandel Gandrita, Ana Gandrita, David Pascoal Rosado
European Business Review (2024)
Closed Access
Daniel Mandel Gandrita, Ana Gandrita, David Pascoal Rosado
European Business Review (2024)
Closed Access
Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement
Paola Martinez Romero, Rachel Esther Lim, Hyejune Park
Computers in Human Behavior (2024), pp. 108505-108505
Closed Access
Paola Martinez Romero, Rachel Esther Lim, Hyejune Park
Computers in Human Behavior (2024), pp. 108505-108505
Closed Access
Unraveling the Motivational Tapestry of AI-Driven Gamification in Education
Han Li, Ning Ke, A. Q. Zhang, et al.
International journal of global perspective in academic research. (2024) Vol. 1, Iss. 3
Closed Access
Han Li, Ning Ke, A. Q. Zhang, et al.
International journal of global perspective in academic research. (2024) Vol. 1, Iss. 3
Closed Access