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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

No matter what you do, I still love you: an examination of consumer reaction to brand transgressions
Eric Kennedy, Francisco Guzmán
Journal of Product & Brand Management (2020) Vol. 30, Iss. 4, pp. 594-608
Closed Access | Times Cited: 36

Showing 1-25 of 36 citing articles:

Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love
Elaine Wallace, Pedro Torres, Mário Augusto, et al.
Journal of Product & Brand Management (2021) Vol. 31, Iss. 2, pp. 189-205
Open Access | Times Cited: 90
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram
Durgesh Agnihotri, Pallavi Chaturvedi, Kushagra Kulshreshtha, et al.
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 35, Iss. 10, pp. 2377-2394
Closed Access | Times Cited: 35
Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship
Evans Asante Boadi, Zheng He, Collins Opoku Antwi, et al.
Journal of Retailing and Consumer Services (2022) Vol. 66, pp. 102898-102898
Closed Access | Times Cited: 28
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Journal of Product & Brand Management (2024) Vol. 33, Iss. 5, pp. 516-532
Closed Access | Times Cited: 7
Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship
Shahid Nawaz, Jiang Yun, Faizan Alam, et al.
SAGE Open (2020) Vol. 10, Iss. 4
Open Access | Times Cited: 44
Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity
Vina Adilla Paramitha, Ser Zian Tan, Weng Marc Lim
Journal of Product & Brand Management (2025)
Closed Access
“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms
Fabien Rogeon, Stéphanie Montmasson-Peyre, Sophie Martins-Felix
Recherche et Applications en Marketing (English Edition) (2025)
Closed Access
Models for brand relationships
Marc Fetscherin, Cleopatra Veloutsou, Francisco Guzmán
Journal of Product & Brand Management (2021) Vol. 30, Iss. 3, pp. 353-359
Open Access | Times Cited: 29
Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions
Yuhosua Ryoo
Journal of Business Research (2022) Vol. 146, pp. 13-31
Closed Access | Times Cited: 20
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment
Svetlana Davis, Peter A. Dacin
Journal of Product & Brand Management (2022) Vol. 31, Iss. 7, pp. 1125-1139
Closed Access | Times Cited: 14
Vers une solution au gaspillage alimentaire chez les distributeurs ? Influence de la transgression ordinaire sur les associations symboliques et la relation à l’enseigne
Audrey Hanan, Jean‐Louis Moulins, Pierre Valette‐Florence
Recherche et Applications en Marketing (French Edition) (2024) Vol. 39, Iss. 3, pp. 12-44
Closed Access | Times Cited: 2
In it together: brands benefit after a transgression when perceived as co-owners of the brand community
Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm
Journal of Marketing Management (2023) Vol. 40, Iss. 3-4, pp. 190-216
Closed Access | Times Cited: 6
Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?
Jorge Costa, António Azevedo
Corporate Reputation Review (2022) Vol. 26, Iss. 2, pp. 83-96
Closed Access | Times Cited: 10
Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands
Lisa Monahan, Jennifer A. Espinosa, Jeff Langenderfer, et al.
Journal of Business Research (2022) Vol. 154, pp. 113283-113283
Closed Access | Times Cited: 10
The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand
Taeshik Gong, Chen‐Ya Wang
Journal of Service Theory and Practice (2021) Vol. 31, Iss. 4, pp. 607-637
Closed Access | Times Cited: 13
You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate
Amélia Brandão, Bruno Ribeiro, Mahesh Gadekar
International Journal of Consumer Studies (2022) Vol. 47, Iss. 3, pp. 1126-1138
Closed Access | Times Cited: 8
Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation
Delphine Caruelle
Journal of Product & Brand Management (2024) Vol. 33, Iss. 5, pp. 576-589
Closed Access | Times Cited: 1
Transmission of negative brand-relevant content on social media
Ashleigh Powell, Constantino Stavros, Angela R. Dobele
Journal of Product & Brand Management (2021) Vol. 31, Iss. 4, pp. 671-687
Closed Access | Times Cited: 11
Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values
Eric Kennedy, Francisco Guzmán, Nicholas Ind
Journal of Brand Management (2021) Vol. 29, Iss. 1, pp. 127-140
Closed Access | Times Cited: 11
Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
So-Young Lee, Taemin Kim
Journal of Marketing Communications (2023) Vol. 30, Iss. 6, pp. 637-659
Closed Access | Times Cited: 4
Quand les marques de luxe utilisent des matériaux recyclés : regards croisés entre consommateurs et professionnels sur un effet de transgression
Thérèse Fournaise, Aurélie Kessous, Pierre Valette‐Florence
Décisions Marketing (2023) Vol. N° 110, Iss. 2, pp. 57-84
Open Access | Times Cited: 4
The role of retailers during brand scandals: insights from a case study
Sunaina Kapoor, Saikat Banerjee, Paola Signori
International Journal of Retail & Distribution Management (2021) Vol. 50, Iss. 2, pp. 276-298
Open Access | Times Cited: 8
Sympathy or shock: how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
A. Lynn Matthews, Sarah S.F. Luebke
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1399-1411
Closed Access | Times Cited: 2
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh
Md. Hafez
International Journal of Asian Business and Information Management (2021) Vol. 12, Iss. 3, pp. 1-15
Open Access | Times Cited: 4
Uma Revisão Sistemática do Brand Love nas pesquisas em Turismo
José William de Queiroz Barbosa, Lissa Valéria Fernandes Ferreira
Revista Rosa dos Ventos - Turismo e Hospitalidade (2024) Vol. 16, Iss. 1, pp. 44-64
Open Access
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