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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

You are a brand: social media managers’ personal branding and “the future audience”
Jenna Jacobson
Journal of Product & Brand Management (2020) Vol. 29, Iss. 6, pp. 715-727
Open Access | Times Cited: 89

Showing 1-25 of 89 citing articles:

Sustainable fashion social media influencers and content creation calibration
Jenna Jacobson, Brooke C. Harrison
International Journal of Advertising (2021) Vol. 41, Iss. 1, pp. 150-177
Open Access | Times Cited: 81
Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase
Jung‐Kuei Hsieh, Sushant Kumar, Yun-Chia Tang, et al.
Electronic Commerce Research and Applications (2023) Vol. 58, pp. 101252-101252
Closed Access | Times Cited: 22
Estrategias tipográficas para reflejar la personalidad de una marca en distintos sectores industriales
M. Parra
Ñawi (2025) Vol. 9, Iss. 1, pp. 189-201
Open Access | Times Cited: 1
The Role of Instagram, Facebook, and YouTube Frequency of Use in University Students’ Digital Skills Components
Maria Perifanou, Katerina Tzafilkou, Anastasios A. Economides
Education Sciences (2021) Vol. 11, Iss. 12, pp. 766-766
Open Access | Times Cited: 49
Communication of nutrition information by influencers on social media: A scoping review
Alice Rogers, Shelley A. Wilkinson, Olivia Downie, et al.
Health Promotion Journal of Australia (2021) Vol. 33, Iss. 3, pp. 657-676
Closed Access | Times Cited: 34
Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis
Naveen Donthu, Satish Kumar, Saumyaranjan Sahoo, et al.
Journal of Product & Brand Management (2022) Vol. 31, Iss. 8, pp. 1141-1167
Closed Access | Times Cited: 25
The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging
Itzhak Mashiah
Political Studies Review (2024)
Closed Access | Times Cited: 4
Learning Through AI-Clones: Enhancing Self-Perception and Presentation Performance
Qingxiao Zheng, Zepeng Chen, Yun Huang
Computers in Human Behavior Artificial Humans (2025), pp. 100117-100117
Open Access
Beyond the image: A quantitative investigation of effects of public relations strategies on personal branding, communication practices, and reputation management
Mohammed Murdhi Alshammari, Salem Sabah Matar Alshammari
Online Journal of Communication and Media Technologies (2025) Vol. 15, Iss. 1, pp. e202509-e202509
Open Access
Performing balanced aspirations through identity capital: A case study of Chinese Ivy League influencers on RedNote
Siyu Chen, Xinxin Jiang
Journal of Consumer Culture (2025)
Closed Access
Unveiling physicians’ personal branding strategies in online healthcare service platforms
Tingting Zhang, Xiangbin Yan, William Yu Chung Wang, et al.
Technological Forecasting and Social Change (2021) Vol. 171, pp. 120964-120964
Closed Access | Times Cited: 30
The use of social networks in institutional communication at university: a prospective pattern for enhancing the sense of belonging among students
Marina Galioto, Francesca Pedone, Apostolos Vantarakis, et al.
Frontiers in Communication (2025) Vol. 10
Open Access
Exploring the entrepreneurial competencies of E-commerce entrepreneurs
Mir Shahid Satar, Ghadah Alarifi, Dalal Alrubaishi
The International Journal of Management Education (2023) Vol. 21, Iss. 2, pp. 100799-100799
Closed Access | Times Cited: 10
Business continuity of culinary SMEs: Empirical study of personal branding, corporate branding, open innovation, and competitive advantage
Velwin Wibowo, Idris Gautama So, Engkos Achmad Kuncoro, et al.
Journal of Eastern European and Central Asian Research (JEECAR) (2024) Vol. 11, Iss. 1, pp. 28-41
Open Access | Times Cited: 3
Impression management through social media: impact on the market performance of musicians’ human brands
Rafael Barreiros Porto, Carla Peixoto Borges, Paulo Gasperin Dubois
Journal of Product & Brand Management (2024) Vol. 33, Iss. 3, pp. 345-356
Closed Access | Times Cited: 3
The brand-building process of B2B high-tech startups in an omni-digital environment
Mirko Olivieri, Lala Hu
Journal of Product & Brand Management (2024) Vol. 34, Iss. 1, pp. 136-150
Closed Access | Times Cited: 3
In/Visibility in Social Media Work: The Hidden Labor Behind the Brands
Brooke Duffy, Megan Sawey
Media and Communication (2022) Vol. 10, Iss. 1, pp. 77-87
Open Access | Times Cited: 15
“Is it time for me to be authentic?”: Understanding, performing, and evaluating authenticity on BeReal
Annika Pinch, Floor Fiers, Jeremy Birnholtz, et al.
New Media & Society (2024)
Closed Access | Times Cited: 2
Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey
Christopher Pich, Guja Armannsdottir, Dianne Dean
Journal of Political Marketing (2020) Vol. 19, Iss. 4, pp. 414-434
Open Access | Times Cited: 19
Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group
Nor Hasliza Md Saad, Zulnaidi Yaacob
SAGE Open (2021) Vol. 11, Iss. 3
Closed Access | Times Cited: 17
The effect of the CEO media coverage on corporate brand equity: evidence from Poland
Anna M. Górska, Grzegorz Mazurek
Oeconomia Copernicana (2021) Vol. 12, Iss. 2, pp. 499-523
Open Access | Times Cited: 16
Information needs and seeking behaviors of Israeli citizens during the COVID-19 outbreak
Gal Yavetz, Noa Aharony, Yaen Yaacov Sofer
Aslib Journal of Information Management (2022) Vol. 75, Iss. 4, pp. 752-772
Closed Access | Times Cited: 12
Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations
Annamaria Tuan, Marco Visentin, Giandomenico Di Domenico
Journal of Interactive Marketing (2023) Vol. 58, Iss. 2-3, pp. 248-267
Open Access | Times Cited: 5
Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age
Aram H. Massoudi, Hawkar Q. Birdawod, Manaf B. Raewf
Cihan University-Erbil Journal of Humanities and Social Sciences (2023) Vol. 7, Iss. 1, pp. 158-165
Open Access | Times Cited: 5
The role of strategic online engagement and content curation in professional branding and career advancement on social media platforms
Pavel N. Ustin, Natalia Udina, Elena V. Grib, et al.
Online Journal of Communication and Media Technologies (2024) Vol. 14, Iss. 3, pp. e202442-e202442
Open Access | Times Cited: 1
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