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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The roles of business partners in corporate brand image co-creation
Minna Törmälä, Saila Saraniemi
Journal of Product & Brand Management (2017) Vol. 27, Iss. 1, pp. 29-40
Closed Access | Times Cited: 42

Showing 1-25 of 42 citing articles:

Toward a conceptual understanding of co-creation in branding
Sonja Sarasvuo, Anne Rindell, M. N. Kovalchuk
Journal of Business Research (2021) Vol. 139, pp. 543-563
Open Access | Times Cited: 64
Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets
Michela Mingione, Luna Leoni
Journal of Marketing Management (2019) Vol. 36, Iss. 1-2, pp. 72-99
Closed Access | Times Cited: 73
The role of corporate brand image for B2B relationships of logistics service providers in China
John M.T. Balmer, Zhibin Lin, Weifeng Chen, et al.
Journal of Business Research (2020) Vol. 117, pp. 850-861
Open Access | Times Cited: 60
Destination branding and co-creation: a service ecosystem perspective
Αντώνιος Γιαννόπουλος, Lamprini Piha, George Skourtis
Journal of Product & Brand Management (2020) Vol. 30, Iss. 1, pp. 148-166
Closed Access | Times Cited: 57
Value co-creation in business-to-business context: A bibliometric analysis using HistCite and VOS viewer
Fawad Ullah, Shen Lei, Syed Hamad Hassan Shah
Frontiers in Psychology (2023) Vol. 13
Open Access | Times Cited: 16
New challenges in brand management
Cleopatra Veloutsou, Elena Delgado‐Ballester
Spanish Journal of Marketing - ESIC (2018) Vol. 22, Iss. 3, pp. 254-271
Open Access | Times Cited: 58
Creating and managing participative brand communities: The roles members perform
Cleopatra Veloutsou, Iain Black
Journal of Business Research (2019) Vol. 117, pp. 873-885
Open Access | Times Cited: 50
TCM-AVC Model: A Systematic Literature Review on Value Co-Creation in B2B and Research Agenda
Fawad Ullah, Shen Lei, J.K. Newton, et al.
Sustainability (2025) Vol. 17, Iss. 5, pp. 2021-2021
Open Access
How do pet food companies communicate sustainability practices on their websites?
Antonina Sparacino, Giulia Mastromonaco, Valentina Maria Merlino, et al.
Environmental Challenges (2025), pp. 101154-101154
Open Access
Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock
Samuel Kristal, Carsten Baumgarth, Jörg Henseler
Journal of Business Research (2020) Vol. 114, pp. 240-253
Open Access | Times Cited: 36
A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation
Marc Dreßler, Ivan Paunović
Sustainability (2021) Vol. 13, Iss. 2, pp. 805-805
Open Access | Times Cited: 32
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Fernanda Muniz, Francisco Guzmán
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1338-1354
Closed Access | Times Cited: 12
Brand value co-creation and transaction costs in private label relationships
Samy Belaid, Dorsaf Fehri Belaid, J. Ricky Fergurson, et al.
Marketing Intelligence & Planning (2025)
Closed Access
Industrial BRAND-personality formation in a B2B stakeholder network: A service-dominant logic approach
M. N. Kovalchuk, Mika Gabrielsson, Minna Rollins
Industrial Marketing Management (2023) Vol. 114, pp. 313-330
Open Access | Times Cited: 9
The brand-building process of B2B high-tech startups in an omni-digital environment
Mirko Olivieri, Lala Hu
Journal of Product & Brand Management (2024) Vol. 34, Iss. 1, pp. 136-150
Closed Access | Times Cited: 3
Mapping Value Co-creation Literature in the Technology and Innovation Management Field: A Bibliographic Coupling Analysis
Juan José Nájera Sánchez, Marta Ortiz‐de‐Urbina‐Criado, Eva María Mora Valentín
Frontiers in Psychology (2020) Vol. 11
Open Access | Times Cited: 24
Online branding strategies of family SME wineries: a Hungarian-German comparative study
Ivan Paunović, Nóra Obermayer, Edit Kővári
Journal of Family Business Management (2022) Vol. 12, Iss. 3, pp. 450-467
Open Access | Times Cited: 13
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights
John M.T. Balmer, Rudiana Mahmoud, Weifeng Chen
Journal of Business Research (2019) Vol. 116, pp. 628-641
Open Access | Times Cited: 20
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes
Nils M. Høgevold, Rocío Rodriguez, Göran Svensson, et al.
Journal of Business-to-Business Marketing (2022) Vol. 29, Iss. 1, pp. 43-67
Closed Access | Times Cited: 10
Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries
Marc Dreßler, Ivan Paunović
International Journal of Wine Business Research (2022) Vol. 35, Iss. 1, pp. 66-88
Closed Access | Times Cited: 10
NIE-based SME brand building in foreign markets: an exploratory study
Jae‐Eun Chung, Byoungho Jin, So Won Jeong, et al.
Journal of Product & Brand Management (2019) Vol. 28, Iss. 1, pp. 63-79
Closed Access | Times Cited: 12
Business-to-business co-creation management practices for intellectual property value: Insights from Saudi Arabia
Manal S. AlGhamdi, Christopher Durugbo
World Patent Information (2023) Vol. 72, pp. 102180-102180
Closed Access | Times Cited: 4
The Study of Para-Social Interaction With E-Word-of-Mouth for Influencer Marketing by Complex Computing
Yu‐Hsi Yuan, Yi-Cheng Yeh, Chia‐Huei Wu, et al.
Journal of Organizational and End User Computing (2021) Vol. 34, Iss. 3, pp. 1-15
Open Access | Times Cited: 10
Role and perspective of suppliers in brand co-creation: an exploratory study
Sanmitra Sarkar, Saikat Banerjee
Benchmarking An International Journal (2022) Vol. 30, Iss. 7, pp. 2330-2350
Closed Access | Times Cited: 5
Themed route marketing in India
Namita Roy, Ulrike Gretzel
Anatolia (2020) Vol. 31, Iss. 2, pp. 304-315
Closed Access | Times Cited: 7
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