Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
Pragya Jayaswal, Biswajita Parida
European Journal of Marketing (2023) Vol. 57, Iss. 9, pp. 2237-2289
Closed Access | Times Cited: 19

Showing 19 citing articles:

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 24
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality
Philipp A. Rauschnabel, Reto Felix, Jonas Heller, et al.
Computers in Human Behavior (2023) Vol. 154, pp. 108105-108105
Open Access | Times Cited: 24
How Augmented Reality Affects Brand Usage Intention?: A Telepresence Theory Perspective
Hu Jing, Eunmi Tatum Lee
Research Square (Research Square) (2025)
Closed Access
Will I virtually try and buy? – exploring the adoption of virtual fitting rooms through the lens of perceived value, risk, and consumer characteristics
Aashu Aggarwal, Rajeev Sharma, Pratibha Singh
The International Review of Retail Distribution and Consumer Research (2025), pp. 1-32
Closed Access
Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing
Waqar Nadeem, Saifeddin Alimamy, Abdul R. Ashraf, et al.
Journal of Services Marketing (2025)
Closed Access
AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review
Rania B. Mostafa
International Journal of Bank Marketing (2025)
Closed Access
Brands and Psychological Influences on Consumer Behaviour
Kareem Folohunso Sani, Ayantunji Gbadamosi
(2025), pp. 35-114
Closed Access
Augmented reality marketing in hospitality and tourism: a guide for researchers and managers
M. Claudia tom Dieck, Dai‐In Danny Han, Philipp A. Rauschnabel
International Journal of Contemporary Hospitality Management (2024)
Closed Access | Times Cited: 2
Model design to investigate the role of augmented reality technology on contextual marketing: a system dynamics approach
Hamid Reza Irani, Tooraj Karimi, Samira Shafiei
SIMULATION (2024) Vol. 100, Iss. 5, pp. 493-521
Closed Access | Times Cited: 1
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object
Angela A. Beccanulli, Silvia Biraghi, Rossella Chiara Gambetti
Journal of Marketing Management (2024), pp. 1-31
Closed Access | Times Cited: 1
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
Journal of Consumer Behaviour (2024)
Closed Access | Times Cited: 1
Impact of augmented reality on operational performance: the mediating role of process innovativeness
Hülya Türkcan, Salih Zeki İMAMOĞLU, Hüseyin İnce
Journal of Manufacturing Technology Management (2023) Vol. 34, Iss. 8, pp. 1313-1331
Closed Access | Times Cited: 3
Digital transformation: exploring cornerstones for construction industry
Suman Yadav, Anshika Prakash, Meenal Arora, et al.
Kybernetes (2023)
Closed Access | Times Cited: 2
Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand
Tahir Islam, Vikas Arya, Naeem Akhtar, et al.
(2024)
Closed Access
The value of augmented reality: exploring hedonic and utilitarian augmented reality experiences
M. Claudia tom Dieck, Nina Krey, Eleanor E. Cranmer
Internet Research (2024)
Closed Access
Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects
Shubham Gupta, Anurag Singh, Sanjeev Prashar
International Journal of Human-Computer Interaction (2024), pp. 1-16
Closed Access
Mapping the landscape of avatar marketing: a bibliometric analysis of trends and future directions
Andriani Kusumawati, Tika Sartika, Anni Rahimah, et al.
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access
Influencing Customers’ Buying Behaviour in E-tail Through Telepresence Evoked by Augmented Reality: The Mediating Role of Usefulness, Ease of Use and Enjoyment
Sarita Kumari, Vijay Rathee
Paradigm A Management Research Journal (2024) Vol. 28, Iss. 2, pp. 204-222
Closed Access
Connected wine packaging in retail: quantifying customer interaction and preferences for wine information
Irma Francoise Jacqueline Dupuis Day, Jamie Carlson, Alex H. Taylor, et al.
International Journal of Wine Business Research (2024)
Closed Access
Page 1

Scroll to top