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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

From Marketing Mix to Relationship Marketing
Christian Grönroos
Management Decision (1994) Vol. 32, Iss. 2, pp. 4-20
Closed Access | Times Cited: 1322

Showing 1-25 of 1322 citing articles:

Relationship Marketing of Services--Growing Interest, Emerging Perspectives
Leonard L. Berry
Journal of the Academy of Marketing Science (1995) Vol. 23, Iss. 4, pp. 236-245
Closed Access | Times Cited: 3086
The value concept and relationship marketing
Annika Ravald, Christian Grönroos
European Journal of Marketing (1996) Vol. 30, Iss. 2, pp. 19-30
Closed Access | Times Cited: 2197
The New Public Governance?1
Stephen P. Osborne
Public Management Review (2006) Vol. 8, Iss. 3, pp. 377-387
Closed Access | Times Cited: 1726
Customers' motivations for maintaining relationships with service providers
Neeli Bendapudi, Leonard L. Berry
Journal of Retailing (1997) Vol. 73, Iss. 1, pp. 15-37
Closed Access | Times Cited: 1616
Customer engagement, buyer‐seller relationships, and social media
C.M. Sashi
Management Decision (2012) Vol. 50, Iss. 2, pp. 253-272
Closed Access | Times Cited: 1295
Managing Customer Relationships for Profit: The Dynamics of Relationship Quality
Kaj Storbacka, Tore Strandvik, Christian Grönroos
International Journal of Service Industry Management (1994) Vol. 5, Iss. 5, pp. 21-38
Closed Access | Times Cited: 1224
Antecedents and consequences of trust and satisfaction in buyer‐seller relationships
Fred Selnes
European Journal of Marketing (1998) Vol. 32, Iss. 3/4, pp. 305-322
Closed Access | Times Cited: 1087
Building Service Relationships: It's all about Promises
M. J. Bitner
Journal of the Academy of Marketing Science (1995) Vol. 23, Iss. 4, pp. 246-251
Closed Access | Times Cited: 1051
The evolving brand logic: a service-dominant logic perspective
Michael Merz, Yi He, Stephen L. Vargo
Journal of the Academy of Marketing Science (2009) Vol. 37, Iss. 3, pp. 328-344
Closed Access | Times Cited: 813
Network competence
Thomas Ritter, Hans Georg Gemünden
Journal of Business Research (2003) Vol. 56, Iss. 9, pp. 745-755
Closed Access | Times Cited: 767
Does Customer Interaction Enhance New Product Success?
Kjell E. Gruner, Christian Homburg
Journal of Business Research (2000) Vol. 49, Iss. 1, pp. 1-14
Closed Access | Times Cited: 725
Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives
Michael H. Morris, Minet Schindehutte, Raymond W. LaForge
The Journal of Marketing Theory and Practice (2002) Vol. 10, Iss. 4, pp. 1-19
Open Access | Times Cited: 711
Customer Contributions to Quality: A Different View of the Customer-Oriented Firm
Cynthia A. Lengnick‐Hall
Academy of Management Review (1996) Vol. 21, Iss. 3, pp. 791-824
Closed Access | Times Cited: 671
Customer loyalty: the future of hospitality marketing
Stowe Shoemaker, Robert C. Lewis
International Journal of Hospitality Management (1999) Vol. 18, Iss. 4, pp. 345-370
Closed Access | Times Cited: 671
The content and design of web sites: an empirical study
K.R.E. Huizingh
Information & Management (2000) Vol. 37, Iss. 3, pp. 123-134
Closed Access | Times Cited: 664
Influencing the online consumer's behavior: the Web experience
Efthymios Constantinides
Internet Research (2004) Vol. 14, Iss. 2, pp. 111-126
Closed Access | Times Cited: 597
Relationship marketing and customer loyalty
Nelson Oly Ndubisi
Marketing Intelligence & Planning (2007) Vol. 25, Iss. 1, pp. 98-106
Closed Access | Times Cited: 590
Dimensions of Privacy Concern among Online Consumers
Kim Bartel Sheehan, Mariea Grubbs Hoy
Journal of Public Policy & Marketing (2000) Vol. 19, Iss. 1, pp. 62-73
Closed Access | Times Cited: 587
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 51-70
Open Access | Times Cited: 575
Fear appeals in social marketing: Strategic and ethical reasons for concern
Gerard Hastings, Martine Stead, John Webb
Psychology and Marketing (2004) Vol. 21, Iss. 11, pp. 961-986
Closed Access | Times Cited: 565
Interaction Orientation and Firm Performance
Girish Ramani, V. Kumar
Journal of Marketing (2008) Vol. 72, Iss. 1, pp. 27-45
Closed Access | Times Cited: 520
The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach
Yuhanis Abdul Aziz, Nyen Vui Chok
Journal of International Food & Agribusiness Marketing (2012) Vol. 25, Iss. 1, pp. 1-23
Open Access | Times Cited: 513
Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]
Henning Gebert, Malte Geib, Lutz M. Kolbe, et al.
Journal of Knowledge Management (2003) Vol. 7, Iss. 5, pp. 107-123
Closed Access | Times Cited: 479
Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets
Das Narayandas, V. Kasturi Rangan
Journal of Marketing (2004) Vol. 68, Iss. 3, pp. 63-77
Closed Access | Times Cited: 463
Social commerce research: An integrated view
Lina Zhou, Ping Zhang, Hans‐Dieter Zimmermann
Electronic Commerce Research and Applications (2013) Vol. 12, Iss. 2, pp. 61-68
Closed Access | Times Cited: 415
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