Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism
Nitika Garg, Geetanjali Saluja
Journal of the Association for Consumer Research (2022) Vol. 7, Iss. 3, pp. 325-339
Closed Access | Times Cited: 24

Showing 24 citing articles:

Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán
Journal of Product & Brand Management (2022) Vol. 32, Iss. 2, pp. 191-234
Closed Access | Times Cited: 83
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Martin Haupt, Stefanie Wannow, Linda Marquardt, et al.
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1248-1273
Closed Access | Times Cited: 20
Perspectives: a research-based guide for brand activism
Peeter W.J. Verlegh
International Journal of Advertising (2023) Vol. 43, Iss. 2, pp. 388-402
Open Access | Times Cited: 18
Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism
Geetanjali Saluja, Eugene Y. Chan
Journal of Business Research (2025) Vol. 190, pp. 115228-115228
Open Access
Generation Z consumers’ perspective: how and why should (not) brands engage in activism?
Antonella Cammarota, Generoso Branca
Italian Journal of Marketing (2025)
Closed Access
Can Brand Activism Benefit Luxury Brands?
Dina Khalifa, Victoria‐Sophie Osburg
Psychology and Marketing (2025)
Closed Access
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
Tyler Milfeld, Courtney B. Peters, Jennifer H. Tatara
Journal of Advertising Research (2025), pp. 1-21
Closed Access
Speedy activists: How firm response time to sociopolitical events influences consumer behavior
Jimin Nam, Maya Balakrishnan, Julian De Freitas, et al.
Journal of Consumer Psychology (2023) Vol. 33, Iss. 4, pp. 632-644
Closed Access | Times Cited: 10
Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism
Nadine Walter, Ulrich Föhl, Frauke Sander, et al.
Journal of Business Research (2024) Vol. 184, pp. 114868-114868
Open Access | Times Cited: 3
Political ideology and fair-trade consumption: A social dominance orientation perspective
Ali Gohary, Fatima Madani, Eugene Y. Chan, et al.
Journal of Business Research (2022) Vol. 156, pp. 113535-113535
Closed Access | Times Cited: 14
Purpose Advertising And the Credibility Gap
Tyler Milfeld, Eric Haley
Journal of Advertising Research (2023) Vol. 64, Iss. 1, pp. 59-79
Closed Access | Times Cited: 6
Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior
In‐Hye Kang, Amna Kirmani
Journal of Business Ethics (2023) Vol. 192, Iss. 1, pp. 39-56
Open Access | Times Cited: 6
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis
Jiun-Yi Tsai, Shupei Yuan, Ioana A. Coman
Public Relations Review (2023) Vol. 49, Iss. 4, pp. 102353-102353
Closed Access | Times Cited: 5
EXPRESS: Should Global Brands Engage in Brand Activism?
Paurav Shukla, Verónica Rosendo-Ríos, Dina Khalifa
Journal of International Marketing (2024)
Closed Access | Times Cited: 1
The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures
Barbara Francioni, Roberta De Cicco, Ilaria Curina, et al.
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104102-104102
Open Access | Times Cited: 1
Brand activism in a polarizing world: the roles of cause controversy and consumption goal
Lin Zhao, Annie Peng Cui, Shuili Du
Journal of Product & Brand Management (2024)
Closed Access | Times Cited: 1
A systematic review on political ideology and persuasion
Aylin Çakanlar, Katherine White
Psychology and Marketing (2023) Vol. 40, Iss. 12, pp. 2526-2538
Open Access | Times Cited: 2
Yes, we care! Consumer emotional responses to corporate neglect of climate change and the role of individual differences
Richard P. Bagozzi, Isabella Soscia, Zakaria Babutsidze
Journal of Consumer Affairs (2024)
Open Access
The Three Musketeers? The Roles of Authenticity, Justice, and Empathy in Consumer Responses to Brand-Issue Incongruence
Serwaa Karikari, Michael Callow, Xingxing Zu
Journal of the Association for Consumer Research (2024) Vol. 9, Iss. 4, pp. 403-414
Closed Access
Brands Taking a Public Stand: A Keyword Analysis of Brand Activism
Baris Batuhan Geçit, B. Handan Özdemir, Elif Akagün Ergin
Market-Tržište (2024) Vol. 36, Iss. 1, pp. 7-24
Open Access
Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles
Yuanyuan Cui, Patrick van Esch, Eric Harvey, et al.
Australasian Marketing Journal (AMJ) (2024)
Closed Access
To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism
Joshua Anderson, Kristen L. Sussman, Y. Greg Song
Journal of Interactive Advertising (2024), pp. 1-14
Closed Access
Socio-politically silent brands: A double edged sword
Aaminah Zaman Malik, Fayez Ahmad, Francisco Guzmán
Journal of Business Research (2024) Vol. 187, pp. 115046-115046
Closed Access
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
Rahul Govind, Nitika Garg, Lemuria Carter
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 632-658
Closed Access | Times Cited: 1
Ideologia Política e Consumo: Algumas Reflexões Introdutórias
Benjamin Rosenthal
Revista Interdisciplinar de Marketing (2022) Vol. 12, Iss. 1, pp. 86-91
Open Access
Page 1

Scroll to top