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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Connecting with audiences in new markets: Netflix´s Twitter strategy in Spain
Erika Fernández-Gómez, Juan Martín Quevedo
Journal of Media Business Studies (2018) Vol. 15, Iss. 2, pp. 127-146
Closed Access | Times Cited: 36

Showing 1-25 of 36 citing articles:

SVOD Global Expansion in Cross-National Comparative Perspective: Netflix in Israel and Spain
Michael L. Wayne, Deborah Castro
Television & New Media (2020) Vol. 22, Iss. 8, pp. 896-913
Open Access | Times Cited: 51
La estrategia de engagement de Netflix España en Twitter
Erika Fernández-Gómez, Juan Martín Quevedo
El Profesional de la Informacion (2018) Vol. 27, Iss. 6, pp. 1292-1292
Open Access | Times Cited: 40
How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
Juan Martín Quevedo, Erika Fernández-Gómez, Francisco Segado‐Boj
The International Journal on Media Management (2019) Vol. 21, Iss. 2, pp. 67-87
Open Access | Times Cited: 40
Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity, Satisfaction and Cord-Cutting
Devadas Menon
Journal of Creative Communications (2024)
Closed Access | Times Cited: 2
Fandom televisivo. Estudio de su impacto en la estrategia de comunicación en redes sociales de Netflix
Alba‐María Martínez‐Sala, Almudena Barrientos–Báez, David Caldevilla Domínguez
Revista de Comunicación de la SEECI (2021), Iss. 54, pp. 57-80
Open Access | Times Cited: 15
With or without Emoji? Perceptions about Emoji Use in Different Brand-Consumer Communication Contexts
Bernardo P. Cavalheiro, Marília Prada, David L. Rodrigues, et al.
Human Behavior and Emerging Technologies (2022) Vol. 2022, pp. 1-8
Open Access | Times Cited: 10
Pengaruh Konten Media Sosial terhadap Sumber Informasi Pandemi Covid-19
Mochamad Maulana Ibrahim, Rahmat Edi Irawan
REPRESENTAMEN (2021) Vol. 7, Iss. 02
Open Access | Times Cited: 13
Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics
Erika Fernández-Gómez, Beatriz Feijóo, Juan Martín Quevedo
Estudios sobre el Mensaje Periodístico (2023) Vol. 29, Iss. 1, pp. 91-104
Open Access | Times Cited: 5
Comunicación y engagement en Instagram de las plataformas de televisión a la carta: Netflix, HBO y Movistar+
Eglée Ortega Fernández, Noemí Santos Herrero
aDResearch ESIC International Journal of Communication Research (2020) Vol. 23, Iss. 23, pp. 108-125
Open Access | Times Cited: 11
The curation of European Netflix catalogues on social media: The key role of transnational and local cultural traits
Celina Navarro, Belén Monclús
Critical Studies in Television The International Journal of Television Studies (2021) Vol. 16, Iss. 4, pp. 347-374
Closed Access | Times Cited: 10
Diálogo transmedia de las series de televisión. La superación de la Quinta Pared en House of Cards
Graciela Padilla Castillo, Eglée Ortega Fernández
Estudios sobre el Mensaje Periodístico (2020) Vol. 26, Iss. 3, pp. 1101-1120
Open Access | Times Cited: 10
Information search, behavioural economics, and relevance decisions in the online media industry: how strongly do the algorithms of intermediaries influence the relevance evaluation of information?
Hardy Gundlach, Ulrich Hofmann
Journal of Media Business Studies (2020) Vol. 18, Iss. 3, pp. 179-198
Closed Access | Times Cited: 9
Netflix’s community relationship management. An analysis of its Facebook-USA page
Alana Hendrikx, Deborah Castro
Journal of Media Business Studies (2021) Vol. 19, Iss. 2, pp. 108-125
Open Access | Times Cited: 9
A Case Study of Netflix’s Marketing Strategy
Chenying Yuan
BCP Business & Management (2023) Vol. 42, pp. 185-190
Open Access | Times Cited: 3
The role of social media on the evolution of companies: A Twitter analysis of Streaming Service Providers
Marco Arazzi, Marco Ferretti, Serena Nicolazzo, et al.
Online Social Networks and Media (2023) Vol. 36, pp. 100251-100251
Closed Access | Times Cited: 3
COVID-19 Lockdown and Disney+ strategy on social networks on its launch during the State of alarm in Spain
Juan Martín Quevedo, Erika Fernández-Gómez, Beatriz Feijóo
Communication & Society (2023), pp. 151-169
Open Access | Times Cited: 2
When Brands Become Stans: Netflix, Originals, and Enacting a Fannish Persona on Instagram
Casta Sligh, Crystal Abidin
Television & New Media (2022) Vol. 24, Iss. 6, pp. 616-638
Closed Access | Times Cited: 4
No Movie to Watch: A Design Strategy for Enhancing Content Diversity through Social Recommendation in the Subscription-Video-On-Demand Service
Sangyeon Kim, Insil Huh, Sang‐Won Lee
Applied Sciences (2022) Vol. 13, Iss. 1, pp. 279-279
Open Access | Times Cited: 4
La gestión de la marca del programa frente a la marca corporativa en redes sociales. Caso: La Casa de Papel
Tatiana Pereira, Idoia Portilla
Estudios sobre el Mensaje Periodístico (2020) Vol. 26, Iss. 4, pp. 1543-1553
Open Access | Times Cited: 5
La estrategia promocional de Netflix y HBO en Instagram en un escenario de competencia. Análisis de sus perfiles en España y en EE. UU.
Juan Martín Quevedo, Erika Fernández-Gómez, Francisco Segado‐Boj
Obra digital (2021), Iss. 20
Open Access | Times Cited: 5
El Fenómeno del meme en la estrategia creativa de Netflix España
Isidoro Arroyo Almaraz, Richard Díaz-Molina
Revista ICONO14 (2021) Vol. 19, Iss. 2, pp. 312-338
Open Access | Times Cited: 5
Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+
Kazi Turin Rahman
SEISENSE Business Review (2021) Vol. 1, Iss. 3, pp. 1-11
Open Access | Times Cited: 5
Oralidad e imagen en el discurso publicitario de las redes sociales
Eladio Duque
Oralia análisis del discurso oral (2021) Vol. 24, Iss. 2, pp. 233-262
Open Access | Times Cited: 5
The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials
Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, et al.
Journal of Business and Management Studies (2022) Vol. 4, Iss. 1, pp. 01-07
Open Access | Times Cited: 3
Netflix's communication strategy on Twitter and Instagram during the unlock in Spain: humour, proximity and information
Erika Fernández-Gómez, Juan Martín Quevedo, Beatriz Feijóo
Observatorio (OBS*) (2022) Vol. 16, Iss. 3
Open Access | Times Cited: 3
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