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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness
Jeongmin Ham, Sitan Li, Pratik Shah, et al.
Journal of Interactive Advertising (2023) Vol. 23, Iss. 2, pp. 98-113
Closed Access | Times Cited: 32

Showing 1-25 of 32 citing articles:

Virtual influencer marketing: the good, the bad and the unreal
Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
European Journal of Marketing (2023) Vol. 58, Iss. 2, pp. 410-440
Closed Access | Times Cited: 68
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 59
Diversity in the digital age: how consumers respond to diverse virtual influencers
Carla Ferraro, Sean Sands, Nives Zubcevic‐Basic, et al.
International Journal of Advertising (2024) Vol. 43, Iss. 8, pp. 1342-1365
Open Access | Times Cited: 24
Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
Roberta De Cicco, Serena Iacobucci, Loreta Cannito, et al.
Technology in Society (2024) Vol. 77, pp. 102488-102488
Closed Access | Times Cited: 20
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
Rada Gutuleac, Gabriele Baima, Cristian Rizzo, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 7, pp. 1419-1431
Closed Access | Times Cited: 17
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103660-103660
Closed Access | Times Cited: 38
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Hyojung Kim, Minjung Park
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103581-103581
Closed Access | Times Cited: 36
The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm
Dong-Gyu Kim, Zituo Wang
Frontiers in Communication (2023) Vol. 8
Open Access | Times Cited: 26
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
Defeng Yang, Jiaen Zhang, Yu Sun, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103859-103859
Closed Access | Times Cited: 12
Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
Padma Angmo, Rachna Mahajan
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 2, pp. 280-300
Closed Access | Times Cited: 11
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
Jiemin Looi, Lee Ann Kahlor
Journal of Interactive Advertising (2024) Vol. 24, Iss. 2, pp. 107-126
Open Access | Times Cited: 11
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
Lu Meng, Yongyue Bie, Mengya Yang, et al.
Tourism Management (2024) Vol. 106, pp. 104978-104978
Closed Access | Times Cited: 11
An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives
Muhammad Dliya'ul Haq, Ting‐Hsiang Tseng, Hsiang‐Lan Cheng, et al.
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 104026-104026
Closed Access | Times Cited: 8
How and when do virtual influencers positively affect consumer responses to endorsed brands?
Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove, et al.
Journal of Business Research (2024) Vol. 183, pp. 114863-114863
Closed Access | Times Cited: 5
How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
Tippayanet Sorosrungruang, Nisreen Ameen, Chris Hackley
Psychology and Marketing (2024) Vol. 41, Iss. 12, pp. 3124-3143
Open Access | Times Cited: 4
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
Crystal T. Lee, Yung‐Cheng Shen
Telematics and Informatics (2025), pp. 102245-102245
Closed Access
Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness
Guangkuan Deng, Jiayi Kang, HE Li-juan, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104248-104248
Closed Access
Exploringthe attractiveness of digital human influencers in destination marketing: The Allure of two-path meaning transfer
Dan Huang, Kevin Kam Fung So, Jiahui Huang, et al.
Tourism Management (2025) Vol. 110, pp. 105166-105166
Closed Access
가상 인플루언서의 혼합현실 콘텐츠 특성이 콘텐츠 태도에 미치는 영향
여진 이, Yuri Lee, So-Yun Kim
Journal of the Korean Society of Clothing and Textiles (2025) Vol. 49, Iss. 1, pp. 156-173
Closed Access
Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions
Sitan Li, Jeongmin Ham, Matthew S. Eastin
Telematics and Informatics (2023) Vol. 87, pp. 102084-102084
Closed Access | Times Cited: 10
The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
Claudia Franke, Andrea Groeppel‐Klein
Journal of Business Research (2024) Vol. 185, pp. 114916-114916
Open Access | Times Cited: 3
Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change
Won-Ki Moon, Y. Greg Song, Lucy Atkinson
Computers in Human Behavior Artificial Humans (2024) Vol. 2, Iss. 1, pp. 100047-100047
Open Access | Times Cited: 2
Are Virtual Influencers More Effective In Real-World Advertisement Settings?
Jeongmin Ham, Sitan Li, Pratik Shah, et al.
Journal of Advertising Research (2024), pp. PAP_015-PAP_015
Closed Access | Times Cited: 2
Virtuelle Influencer und echte Bindungen
Franziska Frese, Christoph Burmann
Springer eBooks (2024), pp. 1-18
Closed Access | Times Cited: 1
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention
Chaohua Huang, Song Tong, Haijun Wang
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 1734-1755
Open Access | Times Cited: 1
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