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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Viral Advertising in Social Media
Shu‐Chuan Chu
Journal of Interactive Advertising (2011) Vol. 12, Iss. 1, pp. 30-43
Closed Access | Times Cited: 319

Showing 1-25 of 319 citing articles:

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde Voorveld, Guda van Noort, Daniël G. Muntinga, et al.
Journal of Advertising (2018) Vol. 47, Iss. 1, pp. 38-54
Open Access | Times Cited: 637
Social media engagement behaviour: a uses and gratifications perspective
Rebecca Dolan, Jodie Conduit, John Fahy, et al.
Journal of Strategic Marketing (2015) Vol. 24, Iss. 3-4, pp. 261-277
Open Access | Times Cited: 577
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Wan‐Hsiu Sunny Tsai, Linjuan Rita Men
Journal of Interactive Advertising (2013) Vol. 13, Iss. 2, pp. 76-87
Closed Access | Times Cited: 498
Social media marketing: Comparative effect of advertisement sources
Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, et al.
Journal of Retailing and Consumer Services (2017) Vol. 46, pp. 58-69
Open Access | Times Cited: 498
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Hisashi Masuda, Spring H. Han, Jungwoo Lee
Technological Forecasting and Social Change (2021) Vol. 174, pp. 121246-121246
Open Access | Times Cited: 355
A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers
Milad Dehghani, Mustafa Tümer
Computers in Human Behavior (2015) Vol. 49, pp. 597-600
Closed Access | Times Cited: 342
Advertising in social media: a review of empirical evidence
Johannes Knoll
International Journal of Advertising (2015) Vol. 35, Iss. 2, pp. 266-300
Closed Access | Times Cited: 320
Brand Communication in Social Media: A Research Agenda
Hilde Voorveld
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 14-26
Open Access | Times Cited: 284
Social commerce research: Definition, research themes and the trends
Xiaolin Lin, Yibai Li, Xuequn Wang
International Journal of Information Management (2016) Vol. 37, Iss. 3, pp. 190-201
Closed Access | Times Cited: 227
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Karina Sokolova, Charles Pérez
Journal of Retailing and Consumer Services (2020) Vol. 58, pp. 102276-102276
Closed Access | Times Cited: 201
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
Steffi De Jans, Veroline Cauberghe, Liselot Hudders
Journal of Advertising (2018) Vol. 47, Iss. 4, pp. 309-325
Closed Access | Times Cited: 195
Choosing between the theory of planned behavior (TPB) and the technology acceptance model (TAM)
Eddie W.L. Cheng
Educational Technology Research and Development (2018) Vol. 67, Iss. 1, pp. 21-37
Closed Access | Times Cited: 179
What motivates health information exchange in social media? The roles of the social cognitive theory and perceived interactivity
Hsien‐Cheng Lin, Chun‐Ming Chang
Information & Management (2018) Vol. 55, Iss. 6, pp. 771-780
Closed Access | Times Cited: 171
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
José Manuel Gavilanes, Tessa Christina Flatten, Malte Brettel
Journal of Advertising (2018) Vol. 47, Iss. 1, pp. 4-23
Closed Access | Times Cited: 164
Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior
Shu‐Chuan Chu, Hsuan‐Ting Chen
Journal of Consumer Behaviour (2019) Vol. 18, Iss. 6, pp. 453-462
Closed Access | Times Cited: 164
Self-Enhancement as a Motivation for Sharing Online Advertising
David G. Taylor, David Strutton, Kenneth Thompson
Journal of Interactive Advertising (2012) Vol. 12, Iss. 2, pp. 13-28
Closed Access | Times Cited: 177
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Journal of Interactive Advertising (2015) Vol. 15, Iss. 2, pp. 124-134
Open Access | Times Cited: 168
What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination
Tien Wang, Ralph Keng-Jung Yeh, Charlie Chen, et al.
Telematics and Informatics (2016) Vol. 33, Iss. 4, pp. 1034-1047
Closed Access | Times Cited: 168
A study of Facebook Groups members’ knowledge sharing
Shih‐Ming Pi, Chen-Huei Chou, Hsiu-Li Liao
Computers in Human Behavior (2013) Vol. 29, Iss. 5, pp. 1971-1979
Closed Access | Times Cited: 156
Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations
Sara Kamal, Shu‐Chuan Chu, Mahmood Pedram
Journal of Interactive Advertising (2013) Vol. 13, Iss. 1, pp. 27-40
Closed Access | Times Cited: 146
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, et al.
Journal of Retailing and Consumer Services (2018) Vol. 43, pp. 258-268
Open Access | Times Cited: 142
Personality and social characteristics of Facebook non-users and frequent users
Nikolina Ljepava, Rhonda Orr, Sean Locke, et al.
Computers in Human Behavior (2013) Vol. 29, Iss. 4, pp. 1602-1607
Closed Access | Times Cited: 135
Effective marketing communication via social networking site: The moderating role of the social tie
George C. Shen, Jyh‐Shen Chiou, Chih-Hui Hsiao, et al.
Journal of Business Research (2015) Vol. 69, Iss. 6, pp. 2265-2270
Closed Access | Times Cited: 125
The social media transformation process: curating content into strategy
Mark Kilgour, Sheila L. Sasser, Roy Larke
Corporate Communications An International Journal (2015) Vol. 20, Iss. 3, pp. 326-343
Closed Access | Times Cited: 115
Investigating the relationship between workplace conflict and employee agility: The role of enterprise social media
Abdul Hameed Pitafi, Hefu Liu, Zhao Cai
Telematics and Informatics (2018) Vol. 35, Iss. 8, pp. 2157-2172
Closed Access | Times Cited: 107
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