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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective
Sigal Segev, Juliana Fernandes
Journal of Promotion Management (2022) Vol. 29, Iss. 1, pp. 125-154
Closed Access | Times Cited: 21

Showing 21 citing articles:

Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain, et al.
Journal of Retailing and Consumer Services (2022) Vol. 71, pp. 103231-103231
Closed Access | Times Cited: 121
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
Holly A. Syrdal, Susan Myers, Sandipan Sen, et al.
Journal of Business Research (2023) Vol. 163, pp. 113875-113875
Closed Access | Times Cited: 33
Promoting health behavioral intention through short videos: roles of audiovisual cross-modal correspondence in health communication
Yanrun Xu, Tingting Jiang, Xiao Hu, et al.
Aslib Journal of Information Management (2025)
Closed Access
Enhancing relationships through 60-sec videos: an analysis of relationship cultivation strategies on TikTok
Jeyoung Oh, Ziyuan Zhou, Da-young Kang, et al.
Corporate Communications An International Journal (2025)
Closed Access
YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach
Tak Jie Chan, Kirttine Somasundram, Yang Tian, et al.
Cogent Arts and Humanities (2025) Vol. 12, Iss. 1
Open Access
Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising
Vaibhav Shwetangbhai Diwanji, Nhung Nguyen, Michaella Barros Coelho, et al.
International Journal of Advertising (2025), pp. 1-28
Closed Access
Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study
Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy
Marketing Intelligence & Planning (2024) Vol. 42, Iss. 7, pp. 1195-1213
Closed Access | Times Cited: 1
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products
Baoku Li, Yafeng Nan
Marketing Intelligence & Planning (2023) Vol. 42, Iss. 2, pp. 304-328
Closed Access | Times Cited: 4
The persuasion cues that make video advertising go viral: a conceptual replication and extension comparing viral vs. Non-viral advertising
Juliana Fernandes, Sigal Segev
Journal of Marketing Communications (2024), pp. 1-27
Closed Access | Times Cited: 1
Science Mapping: A Bibliometric Analysis of Sustainability Among SMES
Marcus Gonçalves, João Welliandre Carneiro Alexandre, Lobo Marques, et al.
Journal of International Business and Management (2023)
Open Access | Times Cited: 3
Recommending Breast Cancer Screening to My Mum: Examining the Interplay of Threat, Efficacy, and Virality on Recommendation Intention in the Chinese Context
Chen Luo, Zizhong Zhang, Jing Jin
International Journal of Environmental Research and Public Health (2023) Vol. 20, Iss. 2, pp. 907-907
Open Access | Times Cited: 2
Health Communication in the Time of COVID-19 Pandemic: A Qualitative Analysis of Italian Advertisements
Rosa Scardigno, Pasquale Musso, Paolo Giovanni Cicirelli, et al.
International Journal of Environmental Research and Public Health (2023) Vol. 20, Iss. 5, pp. 4424-4424
Open Access | Times Cited: 2
Neuromarketing and Global Branding Reaction Analysis Based on Real-Time Monitoring of Multiple Consumer's Biosignals and Emotions
Marcus Gonçalves, João Welliandre Carneiro Alexandre, Lobo Marques, et al.
Journal of International Business and Management (2023)
Open Access | Times Cited: 2
Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube
Vaibhav Shwetangbhai Diwanji, Jaejin Lee
Journal of Applied Marketing Theory (2022) Vol. 9, Iss. 1
Open Access | Times Cited: 4
Factors Influencing Students’ Decisions to Engage in International Education Opportunities Post-COVID
Gary Wingenbach, Alison Wooten
NACTA Journal (2024) Vol. 68, Iss. 1
Open Access
Web-Series Ads as a New Marketing Media: Toward a Commercial-Independent Digital Integration Model
Matan Aharoni, Osnat Roth‐Cohen
Journalism & Mass Communication Quarterly (2024)
Open Access
Covid-19 Lies and Truths: Employing the Elaboration Likelihood Model and Liwc to Gain Insights into the Persuasive Techniques Evident in Disinformation (Fake News)
Monica T. Whitty, Christopher Ruddy
(2024)
Closed Access
Decoding the DNA of Viral Video Ads
Hediye Aydoğan
Erciyes İletişim Dergisi (2023) Vol. 10, Iss. 1, pp. 123-147
Open Access | Times Cited: 1
Going Viral on Advertising YouTube Video: Detecting the Influences
Giuliana Isabella, Andressa Freitas de Melo, Marcela Carvalho Gonzalez
Revista de Administração Contemporânea (2023) Vol. 27, Iss. 4
Open Access | Times Cited: 1
Research on the Factors Influencing the Effect of E-commerce Development in Chinese Rural SMEs
Marcus Gonçalves, João Welliandre Carneiro Alexandre, Lobo Marques, et al.
Journal of International Business and Management (2023)
Open Access
Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Feranita Feranita, et al.
(2023), pp. 19-36
Closed Access
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