
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2022) Vol. 32, Iss. 7, pp. 947-964
Closed Access | Times Cited: 16
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2022) Vol. 32, Iss. 7, pp. 947-964
Closed Access | Times Cited: 16
Showing 16 citing articles:
AI advertising: An overview and guidelines
John B. Ford, Varsha Jain, Ketan Wadhwani, et al.
Journal of Business Research (2023) Vol. 166, pp. 114124-114124
Closed Access | Times Cited: 54
John B. Ford, Varsha Jain, Ketan Wadhwani, et al.
Journal of Business Research (2023) Vol. 166, pp. 114124-114124
Closed Access | Times Cited: 54
Introduction to Programmatic Advertising
Anshu Gupta, Dikshita Golchha, Mohd Azhar
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 1-26
Closed Access
Anshu Gupta, Dikshita Golchha, Mohd Azhar
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 1-26
Closed Access
A Marketing Perspective on the Roles of AI and ML in Shaping Contemporary Programmatic Advertising
Joana Neves, Miguel Cachulo Pereira
(2025) Vol. 1, Iss. 1, pp. 1-14
Open Access
Joana Neves, Miguel Cachulo Pereira
(2025) Vol. 1, Iss. 1, pp. 1-14
Open Access
Semi‐Human Artificial Intelligence: The Effect of Search Modality (Text vs. Voice) on Perceived Eeriness and Consumers' Purchase Intention
Atieh Poushneh, Richard Gearhart
Journal of Consumer Behaviour (2025)
Closed Access
Atieh Poushneh, Richard Gearhart
Journal of Consumer Behaviour (2025)
Closed Access
Who Creates Value?
Adrián Tarín Sanz, Jacqueline Artieda-Subía
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 65-80
Closed Access
Adrián Tarín Sanz, Jacqueline Artieda-Subía
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 65-80
Closed Access
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
Rita Ngoc To, Yi-Chia Wu, Parichehr Kianian, et al.
Journal of Advertising Research (2025), pp. 1-35
Closed Access
Rita Ngoc To, Yi-Chia Wu, Parichehr Kianian, et al.
Journal of Advertising Research (2025), pp. 1-35
Closed Access
A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda
Subhajit Pahari, Anupam Bandyopadhyay, Vijay Kumar V. M., et al.
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 3
Subhajit Pahari, Anupam Bandyopadhyay, Vijay Kumar V. M., et al.
Cogent Business & Management (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 3
A Review of Artificial Intelligence and its Application in Business
F M Njeru
Journal of Enterprise and Business Intelligence (2023), pp. 44-53
Open Access | Times Cited: 5
F M Njeru
Journal of Enterprise and Business Intelligence (2023), pp. 44-53
Open Access | Times Cited: 5
Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of Search Engine Results on Consumer Purchase Decisions
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2023), pp. 1-21
Closed Access | Times Cited: 4
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese
Journal of Strategic Marketing (2023), pp. 1-21
Closed Access | Times Cited: 4
The Digital Age: Exploring the Intersection of AI/CI and Human Cognition and Social Interactions
Usman Ahmad Usmani, Ari Happonen, Junzo Watada
Procedia Computer Science (2024) Vol. 239, pp. 1044-1052
Open Access | Times Cited: 1
Usman Ahmad Usmani, Ari Happonen, Junzo Watada
Procedia Computer Science (2024) Vol. 239, pp. 1044-1052
Open Access | Times Cited: 1
8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 1
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava
International Journal of Consumer Studies (2024) Vol. 49, Iss. 1
Closed Access | Times Cited: 1
Artificial Intelligence in Digital Marketing: A Bibliometric Analysis and Future Research Directions
Yatika Khandelwal, S.K. Malhotra, Rattan Sharma, et al.
Abhigyan (2024) Vol. 42, Iss. 4, pp. 341-363
Closed Access
Yatika Khandelwal, S.K. Malhotra, Rattan Sharma, et al.
Abhigyan (2024) Vol. 42, Iss. 4, pp. 341-363
Closed Access
Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play
Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar
Vision The Journal of Business Perspective (2024)
Closed Access
Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar
Vision The Journal of Business Perspective (2024)
Closed Access
Assessing the Intersection of Artificial Intelligence and Digital Advertising
Fatih Pınarbaşı
Advances in marketing, customer relationship management, and e-services book series (2023), pp. 97-116
Closed Access | Times Cited: 1
Fatih Pınarbaşı
Advances in marketing, customer relationship management, and e-services book series (2023), pp. 97-116
Closed Access | Times Cited: 1
Transforming Promotion Processes of University Foundations Using Social Media
Xiaoxu Lü, Dickson K.W. Chiu
Advances in electronic commerce (AEC) book series/Advances in electronic commerce series (2024), pp. 75-96
Closed Access
Xiaoxu Lü, Dickson K.W. Chiu
Advances in electronic commerce (AEC) book series/Advances in electronic commerce series (2024), pp. 75-96
Closed Access
Virtual influencers: a design study using anthropomorphism and self-congruence perspectives
B.M. MEHTA, Manisha-Pathak Shelat, Anjali Bansal
Journal of Strategic Marketing (2024), pp. 1-16
Closed Access
B.M. MEHTA, Manisha-Pathak Shelat, Anjali Bansal
Journal of Strategic Marketing (2024), pp. 1-16
Closed Access