
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
How luxury brands build customer-based brand equity through phygital experience
Hyowon Hyun, Jungkun Park, Matthew Hawkins, et al.
Journal of Strategic Marketing (2022) Vol. 32, Iss. 8, pp. 1195-1219
Closed Access | Times Cited: 31
Hyowon Hyun, Jungkun Park, Matthew Hawkins, et al.
Journal of Strategic Marketing (2022) Vol. 32, Iss. 8, pp. 1195-1219
Closed Access | Times Cited: 31
Showing 1-25 of 31 citing articles:
The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, et al.
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103273-103273
Closed Access | Times Cited: 76
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, et al.
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103273-103273
Closed Access | Times Cited: 76
What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework
Wided Batat
Journal of Strategic Marketing (2022) Vol. 32, Iss. 8, pp. 1220-1243
Closed Access | Times Cited: 50
Wided Batat
Journal of Strategic Marketing (2022) Vol. 32, Iss. 8, pp. 1220-1243
Closed Access | Times Cited: 50
The phygital transformation: a systematic review and a research agenda
Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 3, pp. 323-349
Open Access | Times Cited: 26
Cristina Mele, Tiziana Russo Spena, Marialuiza Marzullo, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 3, pp. 323-349
Open Access | Times Cited: 26
Metaverse in services marketing: an overview and future research directions
Doğan Gürsoy, Lu Lu, Robin Nunkoo, et al.
Service Industries Journal (2023) Vol. 43, Iss. 15-16, pp. 1140-1172
Open Access | Times Cited: 24
Doğan Gürsoy, Lu Lu, Robin Nunkoo, et al.
Service Industries Journal (2023) Vol. 43, Iss. 15-16, pp. 1140-1172
Open Access | Times Cited: 24
The evolving direct‐to‐consumer retail model: A review and research agenda
Samantha McKee, Sean Sands, Jason Pallant, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2816-2842
Open Access | Times Cited: 22
Samantha McKee, Sean Sands, Jason Pallant, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2816-2842
Open Access | Times Cited: 22
Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity
Gunjan Malhotra, Harsh Srivastava
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 467-490
Closed Access | Times Cited: 16
Gunjan Malhotra, Harsh Srivastava
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 467-490
Closed Access | Times Cited: 16
The phygital component (PHYCO) model: An integrative framework for designing phygital services
Costanza Nosi
SSRN Electronic Journal (2025)
Closed Access
Costanza Nosi
SSRN Electronic Journal (2025)
Closed Access
Luxury Brands in Dynamic Times
Kathy-Ann Fletcher, Christiana M. Emmanuel-Stephen
(2025), pp. 311-344
Closed Access
Kathy-Ann Fletcher, Christiana M. Emmanuel-Stephen
(2025), pp. 311-344
Closed Access
A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry
Ramesh Shrestha, R. W. Kadel, Bhupesh Kumar Mishra
Decision Analytics Journal (2023) Vol. 8, pp. 100306-100306
Open Access | Times Cited: 11
Ramesh Shrestha, R. W. Kadel, Bhupesh Kumar Mishra
Decision Analytics Journal (2023) Vol. 8, pp. 100306-100306
Open Access | Times Cited: 11
Experiential research as a methodological framework for studying consumer behaviors in phygital settings
Wided Batat
Qualitative Market Research An International Journal (2023) Vol. 26, Iss. 3, pp. 269-277
Closed Access | Times Cited: 10
Wided Batat
Qualitative Market Research An International Journal (2023) Vol. 26, Iss. 3, pp. 269-277
Closed Access | Times Cited: 10
Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective
Yonggang Qiao, Xirui Yin, Xing Gao
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 18
Yonggang Qiao, Xirui Yin, Xing Gao
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 18
Music logos drive digital brands: an empirical analysis of consumers’ perspective
Subhankar Das, Kamaljeet Sandhu, Subhra Rani Mondal
Journal of Strategic Marketing (2022) Vol. 31, Iss. 8, pp. 1397-1412
Closed Access | Times Cited: 18
Subhankar Das, Kamaljeet Sandhu, Subhra Rani Mondal
Journal of Strategic Marketing (2022) Vol. 31, Iss. 8, pp. 1397-1412
Closed Access | Times Cited: 18
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Rizwan Raheem Ahmed, Erum Zaidi, Syed Hasnain Alam Kazmi, et al.
Amfiteatru Economic (2023) Vol. 25, Iss. 62, pp. 265-265
Open Access | Times Cited: 10
Rizwan Raheem Ahmed, Erum Zaidi, Syed Hasnain Alam Kazmi, et al.
Amfiteatru Economic (2023) Vol. 25, Iss. 62, pp. 265-265
Open Access | Times Cited: 10
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty
Mariana Berga Rodrigues, Sandra María Correia Loureiro, Maria Inês Romero
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103668-103668
Open Access | Times Cited: 10
Mariana Berga Rodrigues, Sandra María Correia Loureiro, Maria Inês Romero
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103668-103668
Open Access | Times Cited: 10
Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach
Tuğba Yeğin, Muhammad Ikram
Sustainability (2022) Vol. 14, Iss. 18, pp. 11578-11578
Open Access | Times Cited: 10
Tuğba Yeğin, Muhammad Ikram
Sustainability (2022) Vol. 14, Iss. 18, pp. 11578-11578
Open Access | Times Cited: 10
The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory
Charles R. Taylor, Mahdi Rajabi, Shelly Rathee, et al.
Journal of Marketing Communications (2023), pp. 1-27
Closed Access | Times Cited: 5
Charles R. Taylor, Mahdi Rajabi, Shelly Rathee, et al.
Journal of Marketing Communications (2023), pp. 1-27
Closed Access | Times Cited: 5
Understanding consumer behavior in phygital environments: an interpretivist methodological framework
Alex Yao, Naythan Chan, Nansheng Yao
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 449-470
Closed Access | Times Cited: 1
Alex Yao, Naythan Chan, Nansheng Yao
Qualitative Market Research An International Journal (2024) Vol. 27, Iss. 3, pp. 449-470
Closed Access | Times Cited: 1
Reflections on phygital experiences: conceptual boundaries, wellbeing benefits and methodological suggestions
Dong‐Jin Lee, Grace B. Yu, M. Joseph Sirgy
Qualitative Market Research An International Journal (2023) Vol. 27, Iss. 3, pp. 515-522
Closed Access | Times Cited: 4
Dong‐Jin Lee, Grace B. Yu, M. Joseph Sirgy
Qualitative Market Research An International Journal (2023) Vol. 27, Iss. 3, pp. 515-522
Closed Access | Times Cited: 4
Explore information disclosure strategies in pre-loved luxury digital market
Alex Yao
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 408-421
Closed Access | Times Cited: 3
Alex Yao
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 408-421
Closed Access | Times Cited: 3
Consumer–brand relationship in the phygital age: a study of luxury fashion
Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 4, pp. 429-450
Open Access | Times Cited: 3
Chiara Bartoli, Costanza Nosi, Alberto Mattiacci, et al.
Italian Journal of Marketing (2023) Vol. 2023, Iss. 4, pp. 429-450
Open Access | Times Cited: 3
Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion
Amélia Brandão, Francisca Magalhães
Cogent Business & Management (2023) Vol. 10, Iss. 3
Open Access | Times Cited: 3
Amélia Brandão, Francisca Magalhães
Cogent Business & Management (2023) Vol. 10, Iss. 3
Open Access | Times Cited: 3
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
Naser Pourazad, Lara Stocchi, Nina Michaelidou, et al.
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 422-446
Open Access | Times Cited: 2
Naser Pourazad, Lara Stocchi, Nina Michaelidou, et al.
Journal of Strategic Marketing (2023) Vol. 32, Iss. 4, pp. 422-446
Open Access | Times Cited: 2
Consumer Involvement in Augmented Reality Applications in the Context of Phygital Marketing Communications
Murat Çakırkaya, Murat Koçyiğit
ASR Chiang Mai University Journal of Social Sciences and Humanities (2024) Vol. 11, Iss. 1
Open Access
Murat Çakırkaya, Murat Koçyiğit
ASR Chiang Mai University Journal of Social Sciences and Humanities (2024) Vol. 11, Iss. 1
Open Access
العلامات التجارية الفاخرة
Saleh Souad, Samira Ahmed, Mufarreh Al, et al.
Journal of Arts Literature Humanities and Social Sciences (2024) Vol. 99
Open Access
Saleh Souad, Samira Ahmed, Mufarreh Al, et al.
Journal of Arts Literature Humanities and Social Sciences (2024) Vol. 99
Open Access
Shaping digital luxury perception: The impact of curvature in website design
Jun Chen, Xinran Lehto
Tourism Management (2024) Vol. 107, pp. 105059-105059
Closed Access
Jun Chen, Xinran Lehto
Tourism Management (2024) Vol. 107, pp. 105059-105059
Closed Access