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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, et al.
Journal of Advertising (2021) Vol. 50, Iss. 5, pp. 584-602
Closed Access | Times Cited: 149

Showing 1-25 of 149 citing articles:

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou, Siu Ting Josie Kiew, Tao Chen, et al.
Journal of Advertising (2022) Vol. 52, Iss. 4, pp. 540-557
Closed Access | Times Cited: 176
Mega or macro social media influencers: Who endorses brands better?
María Teresa Borges Tiago, Joanna Santiago, Flávio Tiago
Journal of Business Research (2022) Vol. 157, pp. 113606-113606
Open Access | Times Cited: 79
Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective
Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan, et al.
European Journal of Management and Business Economics (2023) Vol. 33, Iss. 3, pp. 366-385
Open Access | Times Cited: 47
Be constantly different! How to manage influencer authenticity
Robert Zniva, Wolfgang Weitzl, Christina Lindmoser
Electronic Commerce Research (2023) Vol. 23, Iss. 3, pp. 1485-1514
Open Access | Times Cited: 45
Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing
Jihye Kim, Minseong Kim, Sae-Mi Lee
International Journal of Human-Computer Interaction (2024), pp. 1-13
Closed Access | Times Cited: 14
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
Raffaele Filieri, Fulya Açikgöz, Chunyu Li, et al.
Psychology and Marketing (2022) Vol. 40, Iss. 2, pp. 347-364
Closed Access | Times Cited: 63
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth
Shengnan Ren, Sahar Karimi, Alberto Bravo Velázquez, et al.
Journal of Business Research (2022) Vol. 156, pp. 113476-113476
Closed Access | Times Cited: 49
Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness
Chen Lou, Charles R. Taylor, Xuan Zhou
Journal of Current Issues & Research in Advertising (2022) Vol. 44, Iss. 1, pp. 60-87
Closed Access | Times Cited: 37
Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
Vasiliki Andonopoulos, Jenny Lee, Christine Mathies
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103521-103521
Open Access | Times Cited: 33
Influencer marketing: a scoping review and a look ahead
Kendra Fowler, Veronica L. Thomas
Journal of Marketing Management (2023) Vol. 39, Iss. 11-12, pp. 933-964
Closed Access | Times Cited: 25
Mega or Micro? Influencer Selection Using Follower Elasticity
Zijun Tian, Ryan Dew, Raghuram Iyengar
Journal of Marketing Research (2023) Vol. 61, Iss. 3, pp. 472-495
Closed Access | Times Cited: 25
Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers
Janet Hernández Méndez, Nisamar Baute Díaz
Current Issues in Tourism (2023), pp. 1-11
Closed Access | Times Cited: 24
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
İlker Kılıç, Mert Gürlek
Journal of Sustainable Tourism (2023) Vol. 32, Iss. 10, pp. 2181-2206
Closed Access | Times Cited: 22
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram
Jiemin Looi, Lee Ann Kahlor
Journal of Interactive Advertising (2024) Vol. 24, Iss. 2, pp. 107-126
Open Access | Times Cited: 11
A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends
Jie Chen, Yangting Zhang, Han Cai, et al.
Behavioral Sciences (2024) Vol. 14, Iss. 3, pp. 243-243
Open Access | Times Cited: 9
Preaching to the choir: Do green influencers make a difference?
Sarah König, Erik Maier
Journal of Cleaner Production (2024) Vol. 447, pp. 141449-141449
Open Access | Times Cited: 8
The power of flattery: Enhancing prosocial behavior through virtual influencers
Sara Quach, Isaac Cheah, Park Thaichon
Psychology and Marketing (2024) Vol. 41, Iss. 7, pp. 1629-1648
Open Access | Times Cited: 8
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
eunjin Kim, Heather Shoenberger, Dong-Gyu Kim, et al.
International Journal of Advertising (2024), pp. 1-31
Closed Access | Times Cited: 7
Luxury brands’ live streaming sales: the roles of streamer identity and level strategy
Guoxin Li, Yue Cao, Bo Lu, et al.
International Journal of Advertising (2023) Vol. 42, Iss. 7, pp. 1178-1200
Closed Access | Times Cited: 20
Brand–SMI collaboration in influencer marketing campaigns: A transaction cost economics perspective
Tahir Abbas Syed, Fahad Mehmood, Talia Qaiser
Technological Forecasting and Social Change (2023) Vol. 192, pp. 122580-122580
Open Access | Times Cited: 19
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
Wenting Li, Fang Zhao, Ji Min Lee, et al.
Journal of Business Research (2023) Vol. 171, pp. 114387-114387
Open Access | Times Cited: 19
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Shelley Haines, Omar H. Fares, Myuri Mohan, et al.
Journal of Fashion Marketing and Management (2023) Vol. 27, Iss. 6, pp. 1027-1046
Closed Access | Times Cited: 17
A Comprehensive Analysis of Influencer Types in Digital Marketing
Hafize Nurgül DURMUŞ ŞENYAPAR
International Journal of Management and Administration (2024) Vol. 8, Iss. 15, pp. 75-100
Open Access | Times Cited: 6
Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos
Yiwen Chen, Li Chen, Yang Pan
Journal of Marketing Management (2024) Vol. 40, Iss. 9-10, pp. 675-703
Closed Access | Times Cited: 5
‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat
Fernanda Polli Leite, Felix Septianto, Nicolas Pontes
Appetite (2024) Vol. 199, pp. 107401-107401
Open Access | Times Cited: 5
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