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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm, et al.
Journal of Advertising (2017) Vol. 46, Iss. 3, pp. 411-423
Closed Access | Times Cited: 97

Showing 1-25 of 97 citing articles:

A Decade of Online Advertising Research: What We Learned and What We Need to Know
Yuping Liu–Thompkins
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 1-13
Closed Access | Times Cited: 196
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
Nathaniel J. Evans, Mariea Grubbs Hoy, Courtney Carpenter Childers
Journal of Advertising (2018) Vol. 47, Iss. 4, pp. 326-346
Closed Access | Times Cited: 96
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
Anshuman Sharma, Rohita Dwivedi, Marcello M. Mariani, et al.
Technological Forecasting and Social Change (2022) Vol. 180, pp. 121731-121731
Open Access | Times Cited: 59
The emerging science of content labeling: Contextualizing social media content moderation
Garrett Morrow, Briony Swire‐Thompson, Jessica Montgomery Polny, et al.
Journal of the Association for Information Science and Technology (2022) Vol. 73, Iss. 10, pp. 1365-1386
Closed Access | Times Cited: 49
Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising
Dai-Yun Wu, Jih‐Hsuan Tammy Lin, Nicholas David Bowman
Computers in Human Behavior (2022) Vol. 133, pp. 107255-107255
Closed Access | Times Cited: 41
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
Yongwoog Andrew Jeon, Hyunsang Son, Arnold Chung, et al.
Journal of Interactive Marketing (2019) Vol. 47, Iss. 1, pp. 144-158
Closed Access | Times Cited: 71
To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising
Ignacio Redondo, Gloria Aznar
Telematics and Informatics (2018) Vol. 35, Iss. 6, pp. 1607-1616
Open Access | Times Cited: 66
Digital Consumer Engagement: National Cultural Differences and Cultural Tightness
Frauke Mattison Thompson, Keith D. Brouthers
Journal of International Marketing (2021) Vol. 29, Iss. 4, pp. 22-44
Open Access | Times Cited: 37
Advertising in streaming video: An integrative literature review and research agenda
João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira, Janaína de Moura Engracia Giraldi
Telecommunications Policy (2021) Vol. 45, Iss. 9, pp. 102186-102186
Closed Access | Times Cited: 34
What Makes People Watch Online In-Stream Video Advertisements?
Claire Youngnyo Joa, Ki-Sun Kim, Louisa Ha
Journal of Interactive Advertising (2018) Vol. 18, Iss. 1, pp. 1-14
Closed Access | Times Cited: 39
Brand recall of skippable vs non-skippable ads in YouTube
Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda
Online Information Review (2020) Vol. 44, Iss. 3, pp. 545-562
Closed Access | Times Cited: 34
Explainable recommendation: when design meets trust calibration
Mohammad Naiseh, Dena Al-Thani, Nan Jiang, et al.
World Wide Web (2021) Vol. 24, Iss. 5, pp. 1857-1884
Open Access | Times Cited: 29
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge
Matthew Wilson, Karen Robson, Leyland Pitt
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 598-611
Closed Access | Times Cited: 27
Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages
Ignacio Redondo, Diana Serrano
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 1, pp. 9-9
Open Access
Theorien der ineffektiven Marketingkommunikation
Martin Eisend
Springer eBooks (2025), pp. 71-88
Closed Access
Reactions towards online advertisements for millennials: a fuzzy AHP approach
Sahil Gupta, Ravneet Singh Bhandari, Arun Aggarwal, et al.
International Journal of Systems Assurance Engineering and Management (2025)
Closed Access
Effect of pre­roll ad choice on brand attitude and attitude toward the viewing experience
Joshua D. Newton, Fiona J. Newton, Jimmy Wong, et al.
European Journal of Marketing (2025)
Closed Access
Lights, camera, engagement! The role of personalized video as a marketing strategy in capturing consumer attention
Melissa Dennis, Tracy H. Kizer
Journal of Marketing Communications (2025), pp. 1-23
Closed Access
The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception
Lam An, Zhihao Yu, Jaehoon Lee, et al.
Journal of Advertising Research (2025), pp. 1-18
Closed Access
Acceptance Propensity of Pre-Roll Skippable Ads: An Analysis of Large-Scale Clickstream Data Using Dynamic Linear Models
Mi Hyun Lee, Jaewon Royce Choi, Su Jung Kim
Journal of Advertising Research (2025), pp. 1-17
Closed Access
Trustmarks: Strategies for exploiting their full potential in e-commerce
Frauke Mattison Thompson, Sven Tuzovic, Corina Braun
Business Horizons (2018) Vol. 62, Iss. 2, pp. 237-247
Open Access | Times Cited: 37
The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes
Nam‐Young Kim
Journal of Interactive Advertising (2018) Vol. 18, Iss. 1, pp. 15-27
Closed Access | Times Cited: 33
Free contents vs. inconvenience costs: Two faces of online video advertising
Minjung Shon, Jungwoo Shin, Junseok Hwang, et al.
Telematics and Informatics (2020) Vol. 56, pp. 101476-101476
Closed Access | Times Cited: 28
Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective
Hyungjin Lukas Kim, Young‐Gul Kim, Sang-Hyeak Yoon, et al.
Journal of Business Research (2023) Vol. 164, pp. 113966-113966
Closed Access | Times Cited: 10
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
Nan Zhang, Chenhan Ruan
Psychology and Marketing (2024) Vol. 41, Iss. 11, pp. 2591-2607
Closed Access | Times Cited: 3
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