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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Marla Royne Stafford, Thomas F. Stafford, Ellen Day
Journal of Advertising (2002) Vol. 31, Iss. 2, pp. 17-35
Closed Access | Times Cited: 238

Showing 1-25 of 238 citing articles:

Exploring the relationship between celebrity endorser effects and advertising effectiveness
Clinton Amos, Gary R. Holmes, David Strutton
International Journal of Advertising (2008) Vol. 27, Iss. 2, pp. 209-234
Closed Access | Times Cited: 731
Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets
Donnavieve Smith, Satya Menon, K. Sivakumar
Journal of Interactive Marketing (2005) Vol. 19, Iss. 3, pp. 15-37
Closed Access | Times Cited: 643
The effectiveness of celebrity endorsements: a meta-analysis
Johannes Knoll, Jörg Matthes
Journal of the Academy of Marketing Science (2016) Vol. 45, Iss. 1, pp. 55-75
Open Access | Times Cited: 479
What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
Marijke De Veirman, Liselot Hudders, Michelle R. Nelson
Frontiers in Psychology (2019) Vol. 10
Open Access | Times Cited: 282
Celebrity endorsement, self-brand connection and consumer-based brand equity
Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald
Journal of Product & Brand Management (2015) Vol. 24, Iss. 5, pp. 449-461
Closed Access | Times Cited: 199
Be rational or be emotional: advertising appeals, service types and consumer responses
Hongxia Zhang, Jin Sun, Fang Liu, et al.
European Journal of Marketing (2014) Vol. 48, Iss. 11/12, pp. 2105-2126
Closed Access | Times Cited: 193
Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework
Christian Schimmelpfennig, James B. Hunt
Psychology and Marketing (2019) Vol. 37, Iss. 3, pp. 488-505
Closed Access | Times Cited: 187
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Brian D. Till, Sarah M. Stanley, Randi Priluck
Psychology and Marketing (2008) Vol. 25, Iss. 2, pp. 179-196
Closed Access | Times Cited: 246
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Xuehua Wang, Zhilin Yang
Journal of Global Marketing (2010) Vol. 23, Iss. 3, pp. 177-188
Closed Access | Times Cited: 234
Avatars as salespeople: Communication style, trust, and intentions
Kathleen Keeling, Peter McGoldrick, Susan Beatty
Journal of Business Research (2009) Vol. 63, Iss. 8, pp. 793-800
Closed Access | Times Cited: 209
SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes
Judith A. Garretson, Ronald W. Niedrich
Journal of Advertising (2004) Vol. 33, Iss. 2, pp. 25-36
Closed Access | Times Cited: 185
Exploring the consequences of brand credibility in services
Tae Hyun Baek, Karen Whitehill King
Journal of Services Marketing (2011) Vol. 25, Iss. 4, pp. 260-272
Closed Access | Times Cited: 157
Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention
Ramendra Singh, Neelotpaul Banerjee
Global Business Review (2018) Vol. 19, Iss. 6, pp. 1622-1639
Closed Access | Times Cited: 152
Self-Endorsing Versus Other-Endorsing in Virtual Environments
Sun Joo Ahn, Jeremy N. Bailenson
Journal of Advertising (2011) Vol. 40, Iss. 2, pp. 93-106
Closed Access | Times Cited: 143
Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption
Maria Teresa Cuomo, Pantea Foroudi, Debora Tortora, et al.
Sustainability (2019) Vol. 11, Iss. 23, pp. 6791-6791
Open Access | Times Cited: 135
The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention
Chengchen Liu, Zhang Ya, Jing Zhang
Journal of Product & Brand Management (2020) Vol. 29, Iss. 6, pp. 783-801
Closed Access | Times Cited: 132
Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
Justin Paul, Shailja Bhakar
Journal of Promotion Management (2017) Vol. 24, Iss. 2, pp. 153-177
Closed Access | Times Cited: 114
Hedonic or utilitarian? Exploring the impact of communication style alignment on user's perception of virtual health advisory services
Manning Li, Ji‐Ye Mao
International Journal of Information Management (2015) Vol. 35, Iss. 2, pp. 229-243
Closed Access | Times Cited: 108
Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit
Robert van der Veen, Haiyan Song
Journal of Travel Research (2013) Vol. 53, Iss. 2, pp. 211-224
Closed Access | Times Cited: 107
How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?
Dokyun Lee, Kartik Hosanagar
Management Science (2020) Vol. 67, Iss. 1, pp. 524-546
Closed Access | Times Cited: 73
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
M.S. Balaji, Yangyang Jiang, Subhash Jha
Journal of Business Research (2021) Vol. 136, pp. 293-304
Closed Access | Times Cited: 61
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
Jian Li, Jinsong Huang, Yaqi Li
Journal of Retailing and Consumer Services (2022) Vol. 71, pp. 103230-103230
Closed Access | Times Cited: 58
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising
Ksenia Rundin, Jonas Colliander
Journal of Advertising (2021) Vol. 50, Iss. 5, pp. 548-564
Open Access | Times Cited: 57
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
Jeongwon Yang, Ploypin Chuenterawong, Hee Jae Lee, et al.
Journal of Promotion Management (2022) Vol. 29, Iss. 5, pp. 705-734
Closed Access | Times Cited: 50
Celebrity Endorsement in Tourism Advertising: Effects on Destination Image
Petra Glover
Journal of Hospitality and Tourism Management (2009) Vol. 16, Iss. 1, pp. 16-23
Closed Access | Times Cited: 115
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