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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
José Ramón Saura, Daniel Palacios‐Marqués, Domingo Ribeiro Soriano
Journal of Small Business Management (2021) Vol. 61, Iss. 3, pp. 1278-1313
Closed Access | Times Cited: 104

Showing 1-25 of 104 citing articles:

The importance of literature reviews in small business and entrepreneurship research
Sascha Kraus, Raj V. Mahto, Steven T. Walsh
Journal of Small Business Management (2021) Vol. 61, Iss. 3, pp. 1095-1106
Open Access | Times Cited: 118
Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study
Jianli Gao, Abu Bakkar Siddik, Sayyed Khawar Abbas, et al.
Sustainability (2023) Vol. 15, Iss. 2, pp. 1594-1594
Open Access | Times Cited: 96
Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach
Keyan Jin, Ziqi Zhong, Elena Yifei Zhao
IEEE Transactions on Engineering Management (2024) Vol. 71, pp. 3566-3579
Open Access | Times Cited: 25
Digitalisation and internationalisation in SMEs: a systematic review and research agenda
Augusto Bargoni, Alberto Ferraris, Šárka Vilamová, et al.
Journal of Enterprise Information Management (2024) Vol. 37, Iss. 5, pp. 1418-1457
Closed Access | Times Cited: 17
Developing scalable data solutions for small and medium enterprises: Challenges and best practices
Ebunoluwa Johnson, Omorinsola Bibire Seyi- Lande, Gbenga Sheriff Adeleke, et al.
International Journal of Management & Entrepreneurship Research (2024) Vol. 6, Iss. 6, pp. 1910-1935
Open Access | Times Cited: 16
A review of digital family businesses: setting marketing strategies, business models and technology applications
José Ramón Saura, Daniel Palacios‐Marqués, Belém Barbosa
International Journal of Entrepreneurial Behaviour & Research (2022) Vol. 29, Iss. 1, pp. 144-165
Closed Access | Times Cited: 45
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Sumit Kumar, Gyan Prakash, Bhumika Gupta, et al.
Technological Forecasting and Social Change (2022) Vol. 187, pp. 122199-122199
Closed Access | Times Cited: 44
Adopting digital reservation systems to enable circular economy in entrepreneurship
José Ramón Saura, Domingo Ribeiro Soriano, Daniel Palacios‐Marqués
Management Decision (2022) Vol. 62, Iss. 8, pp. 2388-2408
Closed Access | Times Cited: 37
Managing entrepreneurs’ behavior personalities in digital environments: A review
Paula González-Padilla, Felipe Debasa Navalpotro, José Ramón Saura
International Entrepreneurship and Management Journal (2023) Vol. 20, Iss. 1, pp. 89-113
Closed Access | Times Cited: 37
The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana
Emmanuel Bruce, Zhao Shurong, Ying Du, et al.
Sustainability (2023) Vol. 15, Iss. 6, pp. 4760-4760
Open Access | Times Cited: 32
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro, et al.
International Marketing Review (2023) Vol. 41, Iss. 1, pp. 74-106
Closed Access | Times Cited: 28
An evaluation of the effectiveness of innovation ecosystems in facilitating the adoption of sustainable entrepreneurship
Dana Bakry, Tuğrul Daim, Marina Dabić, et al.
Journal of Small Business Management (2022) Vol. 62, Iss. 2, pp. 763-789
Open Access | Times Cited: 34
Technological Innovation and the expansion of Entrepreneurship Ecosystems
Jeff Muldoon, Eric W. Liguori, Shelby J. Solomon, et al.
Review of Managerial Science (2022) Vol. 17, Iss. 5, pp. 1789-1808
Open Access | Times Cited: 32
Growth hacking: A critical review to clarify its meaning and guide its practical application
Augusto Bargoni, Gabriele Santoro, Antonio Messeni Petruzzelli, et al.
Technological Forecasting and Social Change (2023) Vol. 200, pp. 123111-123111
Open Access | Times Cited: 19
Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
Augusto Bargoni, Luboš Smrčka, Gabriele Santoro, et al.
Technovation (2023) Vol. 131, pp. 102945-102945
Open Access | Times Cited: 19
Information technologies and their impact on electronic marketing
Hassan Ali Al-Ababneh
E3S Web of Conferences (2024) Vol. 474, pp. 02010-02010
Open Access | Times Cited: 6
Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
Мykhailo Oklander, Oksana Yashkina, Iryna Zlatova, et al.
Marketing and Management of Innovations (2024) Vol. 15, Iss. 1, pp. 15-28
Open Access | Times Cited: 6
Competências estratégicas na gestão de mídias sociais: explorando o papel da visão, personificação e intuição empreendedoras
Lucas Guimarães Alves Santos Baesso, Marcello Romani‐Dias, Aline dos Santos Barbosa
Revista Ibero-Americana de Estratégia (2025) Vol. 24, Iss. 1, pp. e26080-e26080
Open Access
Metaverse adoption and its implications for entrepreneurial innovation management: the influence of Gen Z’s perception of innovation, privacy and trust
Álvaro Hernández-Tamurejo, María Fernández-Fernández, Paula González-Padilla
European Journal of Innovation Management (2025)
Closed Access
The Future of Digital Marketing: What Lies Ahead?
Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, Suteera Sribenjachot, et al.
International Journal of Sociologies and Anthropologies Science Reviews (2025) Vol. 5, Iss. 2, pp. 1-28
Closed Access
Unveiling Barriers and Drivers of AI Adoption for Digital Marketing in Malaysian SMEs
Mohammed Enshassi, Robert Jeyakumar Nathan, Soekmawati Soekmawati, et al.
Journal of Open Innovation Technology Market and Complexity (2025), pp. 100519-100519
Open Access
Analisis Riset Pemasaran dan Analisis Informasi Pasar pada UMKM D’Besto
Mita Anzaningtyas, Tiara Ridha Aulia, Sabrina Ning Ayunda Dewi, et al.
EKOMA Jurnal Ekonomi Manajemen Akuntansi (2025) Vol. 4, Iss. 3, pp. 4899-4905
Closed Access
Working in the 21st Century. The Coronavirus Crisis: A Driver of Digitalisation, Teleworking, and Innovation, with Unintended Social Consequences
Antonio López Peláez, Amaya Erro‐Garcés, Francisco Javier Pinilla García, et al.
Information (2021) Vol. 12, Iss. 9, pp. 377-377
Open Access | Times Cited: 35
The effect of firms’ environmentally sustainable practices on economic performance
Sikandar Ali Qalati, Belém Barbosa, Shuja Iqbal
Economic Research-Ekonomska Istraživanja (2023) Vol. 36, Iss. 3
Open Access | Times Cited: 14
Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization
A. Salah, Amro Alzghoul
International Review of Management and Marketing (2024) Vol. 14, Iss. 3, pp. 18-25
Open Access | Times Cited: 4
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