Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Joseph E. Phelps, Regina Lewis, Lynne Mobilio, et al.
Journal of Advertising Research (2004) Vol. 44, Iss. 4, pp. 333-348
Closed Access | Times Cited: 921

Showing 1-25 of 921 citing articles:


Bracha Shapira, Peretz Shoval, Noam Tractinsky, et al.
Journal of the American Society for Information Science and Technology (2009) Vol. 60, Iss. 11
Closed Access | Times Cited: 2341
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Michael Trusov, Randolph E. Bucklin, Koen Pauwels
Journal of Marketing (2009) Vol. 73, Iss. 5, pp. 90-102
Closed Access | Times Cited: 2231
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Shu‐Chuan Chu, Yoojung Kim
International Journal of Advertising (2011) Vol. 30, Iss. 1, pp. 47-75
Closed Access | Times Cited: 1893
Twitter power: Tweets as electronic word of mouth
Bernard J. Jansen, Mimi Zhang, Kate Sobel, et al.
Journal of the American Society for Information Science and Technology (2009) Vol. 60, Iss. 11, pp. 2169-2188
Closed Access | Times Cited: 1603
Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance
Sang‐Hyun Kim, Hyunsun Park
International Journal of Information Management (2012) Vol. 33, Iss. 2, pp. 318-332
Closed Access | Times Cited: 964
What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
Robert Allen King, Pradeep Racherla, Victoria D. Bush
Journal of Interactive Marketing (2014) Vol. 28, Iss. 3, pp. 167-183
Closed Access | Times Cited: 922
Recommender systems
Linyuan Lü, Matúš Medo, Chi Ho Yeung, et al.
Physics Reports (2012) Vol. 519, Iss. 1, pp. 1-49
Open Access | Times Cited: 873
Managing Brands in the Social Media Environment
Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins, et al.
Journal of Interactive Marketing (2013) Vol. 27, Iss. 4, pp. 242-256
Open Access | Times Cited: 809
Determining Influential Users in Internet Social Networks
Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin
Journal of Marketing Research (2010) Vol. 47, Iss. 4, pp. 643-658
Closed Access | Times Cited: 648
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
Isabelle Goyette, Line Ricard, Jasmin Bergeron, et al.
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (2010) Vol. 27, Iss. 1, pp. 5-23
Closed Access | Times Cited: 635
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
Tao Sun, Seounmi Youn, Guohua Wu, et al.
Journal of Computer-Mediated Communication (2006) Vol. 11, Iss. 4, pp. 1104-1127
Closed Access | Times Cited: 625
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Do-Hyung Park, Jumin Lee
Electronic Commerce Research and Applications (2008) Vol. 7, Iss. 4, pp. 386-398
Closed Access | Times Cited: 602
The Firm's Management of Social Interactions
David Godes, Dina Mayzlin, Yubo Chen, et al.
Marketing Letters (2005) Vol. 16, Iss. 3-4, pp. 415-428
Closed Access | Times Cited: 587
The Effect of Online Consumer Reviews on New Product Sales
Geng Cui, Hon‐Kwong Lui, Xiaoning Guo
International Journal of Electronic Commerce (2012) Vol. 17, Iss. 1, pp. 39-58
Closed Access | Times Cited: 577
Viral marketing: Motivations to forward online content
Jason Ho, Melanie Dempsey
Journal of Business Research (2009) Vol. 63, Iss. 9-10, pp. 1000-1006
Closed Access | Times Cited: 536
Brand strategies in social media
Georgios Tsimonis, Sergios Dimitriadis
Marketing Intelligence & Planning (2014) Vol. 32, Iss. 3, pp. 328-344
Closed Access | Times Cited: 525
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Andreas Kaplan, Michael Haenlein
Business Horizons (2011) Vol. 54, Iss. 3, pp. 253-263
Closed Access | Times Cited: 463
Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
Sinan Aral, D. Walker
Management Science (2011) Vol. 57, Iss. 9, pp. 1623-1639
Closed Access | Times Cited: 413
The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Aliosha Alexandrov, Bryan Lilly, Emin Babakus
Journal of the Academy of Marketing Science (2013) Vol. 41, Iss. 5, pp. 531-546
Closed Access | Times Cited: 387
Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing
Liu Xia, Hyunju Shin, Alvin C. Burns
Journal of Business Research (2019) Vol. 125, pp. 815-826
Closed Access | Times Cited: 383
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, et al.
Journal of Marketing (2019) Vol. 83, Iss. 4, pp. 1-20
Closed Access | Times Cited: 361
Viral Advertising in Social Media
Shu‐Chuan Chu
Journal of Interactive Advertising (2011) Vol. 12, Iss. 1, pp. 30-43
Closed Access | Times Cited: 319
Spreading the Virus
Petya Eckler, Paul D. Bolls
Journal of Interactive Advertising (2011) Vol. 11, Iss. 2, pp. 1-11
Closed Access | Times Cited: 308
Groups Formation and Operations in the Web 2.0 Environment and Social Networks
Linda Lai, Efraim Turban
Group Decision and Negotiation (2008) Vol. 17, Iss. 5, pp. 387-402
Closed Access | Times Cited: 303
Entrepreneurial marketing: moving beyond marketing in new ventures
Sascha Kraus, Rainer Harms, Matthias Fink
International Journal of Entrepreneurship and Innovation Management (2009) Vol. 11, Iss. 1, pp. 19-19
Closed Access | Times Cited: 300
Page 1 - Next Page

Scroll to top