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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
Qi Zhou, Bin Li, Huajun Li, et al.
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103610-103610
Closed Access | Times Cited: 45

Showing 1-25 of 45 citing articles:

Virtually human: anthropomorphism in virtual influencer marketing
Ehsan Dabiran, Samira Farivar, Fang Wang, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103797-103797
Closed Access | Times Cited: 30
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
Naeem Akhtar, Zahid Hameed, Tahir Islam, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103742-103742
Closed Access | Times Cited: 29
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Ruiqi Yao, Guijie Qi, Zhiqiang Wu, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103872-103872
Closed Access | Times Cited: 19
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types
Fanjue Liu, Yu-Hao Lee
Journal of Product & Brand Management (2024) Vol. 33, Iss. 2, pp. 287-299
Closed Access | Times Cited: 17
Social media influencer over-endorsement: Implications from a moderated-mediation analysis
Chee Wei Cheah, Kian Yeik Koay, Weng Marc Lim
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103831-103831
Open Access | Times Cited: 17
Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Zeeshan Majeed Nadroo, Weng Marc Lim, Mohd Asif Naqshbandi
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103746-103746
Open Access | Times Cited: 16
How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
Haithem Zourrig, Jeongsoo Park, Imène Becheur
International Journal of Consumer Studies (2025) Vol. 49, Iss. 1
Open Access | Times Cited: 1
Interactive or not? Enhancing the interactive effectiveness of virtual brand ambassadors on consumer behavior
Zheng Shen
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access | Times Cited: 1
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Fanjue Liu, Yu-Hao Lee
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103685-103685
Closed Access | Times Cited: 28
Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
Jifei Xie, Haoyu Wu, Kexi Liu, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103899-103899
Closed Access | Times Cited: 11
Research on the influence of digital human avatar characteristics on brand fans effect
Jifei Xie, Haoyu Wu, Zhe Li, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 11
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
Defeng Yang, Jiaen Zhang, Yu Sun, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103859-103859
Closed Access | Times Cited: 10
Virtual versus human: Unraveling consumer reactions to service failures through influencer types
Taiyang Zhao, Yaxuan Ran, Banggang Wu, et al.
Journal of Business Research (2024) Vol. 178, pp. 114657-114657
Closed Access | Times Cited: 10
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
Fengyi Deng, Muyuan Tuo, Si Chen, et al.
Journal of Retailing and Consumer Services (2024) Vol. 80, pp. 103904-103904
Closed Access | Times Cited: 9
Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
Heejae Lee, Mincheol Shin, Jeongwon Yang, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-18
Open Access | Times Cited: 8
Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective
Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis
British Journal of Management (2024) Vol. 36, Iss. 1, pp. 202-222
Open Access | Times Cited: 6
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective
Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha, et al.
Young Consumers Insight and Ideas for Responsible Marketers (2024) Vol. 25, Iss. 6, pp. 851-868
Closed Access | Times Cited: 6
Do they look human? Review on virtual influencers
Padma Angmo, Rachna Mahajan, Antonio Batista da Silva Oliveira
Management Review Quarterly (2024)
Closed Access | Times Cited: 5
A systematic literature review of virtual idol from the perspective of the business role ecosystem
Yiran Wang, Zhongjun Tang, Wanqiu Wang, et al.
Internet Research (2025)
Closed Access
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
Wang Jian-ming, Guotao Ye, Jingshu Yang
Journal of Product & Brand Management (2025)
Closed Access
Sanal Etkileyicilerin Yükselişi: Tüketici Tutumları Üzerine Keşfedici Bir Araştırma
Şirin Gizem Köse
Alanya Akademik Bakış (2025) Vol. 9, Iss. 1, pp. 324-339
Closed Access
A new social media programme for brands? A study of the relationship between virtual influencers and brand followers
Zhiwei Guo, Hongtao Yang, Hongtao Yang
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104241-104241
Closed Access
Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness
Guangkuan Deng, Jiayi Kang, HE Li-juan, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104248-104248
Closed Access
The impact of human and virtual endorsements on advertising effectiveness: a comparative analysis based on different information appeals
Yixuan Liu, Lei Ke
Humanities and Social Sciences Communications (2025) Vol. 12, Iss. 1
Open Access
Knowledge and acceptance of drought policies: The mediating effects of trust in government and perceived efficacy
Yuxiang Hong, Tao Chen, Yookyung Lee, et al.
Journal of Environmental Management (2025) Vol. 378, pp. 124785-124785
Closed Access
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