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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
Hai-Hua Hu, Fang Ma
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103541-103541
Closed Access | Times Cited: 35

Showing 1-25 of 35 citing articles:

How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects
Yuan Sun, Yating Zhong, Zuopeng Zhang, et al.
Decision Support Systems (2024) Vol. 180, pp. 114189-114189
Closed Access | Times Cited: 19
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
Ruiqi Yao, Guijie Qi, Zhiqiang Wu, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103872-103872
Closed Access | Times Cited: 19
Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce
Quan Xiao, Xia Li, Weiling Huang, et al.
Technological Forecasting and Social Change (2025) Vol. 212, pp. 123981-123981
Closed Access | Times Cited: 1
Avatars at the forefront: how collaboration types influence purchase intention
Shengliang Zhang, Maierdan Mahemuti, Jing Tang, et al.
Service Industries Journal (2025), pp. 1-35
Closed Access | Times Cited: 1
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
Kan Jiang, Junyuan Zheng, Shaohua Luo
Journal of Retailing and Consumer Services (2023) Vol. 77, pp. 103660-103660
Closed Access | Times Cited: 38
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
Luping Sun, Yanfei Tang
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2999-3010
Open Access | Times Cited: 12
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
Defeng Yang, Jiaen Zhang, Yu Sun, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103859-103859
Closed Access | Times Cited: 11
Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
Jifei Xie, Haoyu Wu, Kexi Liu, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103899-103899
Closed Access | Times Cited: 11
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China
Yuhong Peng, Yedi Wang, Jingpeng Li, et al.
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 2, pp. 1580-1598
Open Access | Times Cited: 7
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
Zhucheng Shao
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 6
How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model
Wei Gao, Ning Jiang, Qingqing Guo
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104139-104139
Closed Access | Times Cited: 5
Purchasing or gift-giving? The effect of streamer type on purchase intention and gift-giving intention
Xueying Wang, Yuexian Zhang
Current Psychology (2025)
Closed Access
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing
Yuangao Chen, Luonan Li, Wangyue Zhou
Electronic Commerce Research and Applications (2025), pp. 101492-101492
Closed Access
Virtual human on social media: Text mining and sentiment analysis
Sihong Li, Jinglong Chen
Technology in Society (2024) Vol. 78, pp. 102666-102666
Closed Access | Times Cited: 4
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
Rui Yan, Zhen Tang, Dewen Liu
Marketing Intelligence & Planning (2024)
Closed Access | Times Cited: 4
Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
Teng Yu, Ai Ping Teoh, Qing Bian, et al.
International Journal of Contemporary Hospitality Management (2024)
Closed Access | Times Cited: 4
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
Yaping Chang, Han Wang, Zitao Guo
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104247-104247
Closed Access
Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention
Yanping Gong, Rong Huang, Zhuo Chen, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104286-104286
Closed Access
Influencing mechanisms of live streamer's language strategies on product sales
Xiangyang Ma, Jiawen Ren, Xianghui Khor, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104291-104291
Closed Access
A Literature Review on the Emerging Trends of AI Applications in E-Retailing: Insights from the Journal of Retailing and Consumer Services
Özge HABİBOĞLU
Abant Sosyal Bilimler Dergisi (2025) Vol. 25, Iss. 1, pp. 365-389
Closed Access
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
Bin Xu, Omkar Dastane, Eugene Cheng-Xi Aw, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 3
Virtual streamer and destination visitation: An attractiveness transfer perspective
Zhongyuan Zhou, Wen Si, Ting Li, et al.
Journal of Destination Marketing & Management (2024) Vol. 33, pp. 100922-100922
Closed Access | Times Cited: 2
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective
Yuexian Zhang, Xueying Wang
Journal of Product & Brand Management (2024) Vol. 34, Iss. 1, pp. 84-103
Closed Access | Times Cited: 2
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention
Chaohua Huang, Song Tong, Haijun Wang
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 1734-1755
Open Access | Times Cited: 1
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements
Zichuan Mo, Meihan Zhou
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 2269-2288
Open Access | Times Cited: 1
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