Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
Jonas Heller, Mathew Chylinski, Ko de Ruyter, et al.
Journal of Retailing (2019) Vol. 95, Iss. 4, pp. 219-234
Open Access | Times Cited: 192

Showing 1-25 of 192 citing articles:

What is XR? Towards a Framework for Augmented and Virtual Reality
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, et al.
Computers in Human Behavior (2022) Vol. 133, pp. 107289-107289
Open Access | Times Cited: 492
Virtual and augmented reality: Advancing research in consumer marketing
Michel Wedel, José Enrique Bigné Alcañiz, Jie Zhang
International Journal of Research in Marketing (2020) Vol. 37, Iss. 3, pp. 443-465
Closed Access | Times Cited: 375
What is augmented reality marketing? Its definition, complexity, and future
Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, et al.
Journal of Business Research (2022) Vol. 142, pp. 1140-1150
Open Access | Times Cited: 295
Augmented Reality in Retail and Its Impact on Sales
Yong-Chin Tan, Sandeep R. Chandukala, Srinivas K. Reddy
Journal of Marketing (2021) Vol. 86, Iss. 1, pp. 48-66
Open Access | Times Cited: 192
The playground effect: How augmented reality drives creative customer engagement
Alexander Jessen, Tim Hilken, Mathew Chylinski, et al.
Journal of Business Research (2020) Vol. 116, pp. 85-98
Open Access | Times Cited: 190
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
Mathew Chylinski, Jonas Heller, Tim Hilken, et al.
Australasian Marketing Journal (AMJ) (2020) Vol. 28, Iss. 4, pp. 374-384
Open Access | Times Cited: 187
The influence of scent on virtual reality experiences: The role of aroma-content congruence
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús
Journal of Business Research (2020) Vol. 123, pp. 289-301
Open Access | Times Cited: 163
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, et al.
Psychology and Marketing (2020) Vol. 38, Iss. 3, pp. 385-396
Open Access | Times Cited: 144
Embracing falsity through the metaverse: The case of synthetic customer experiences
Maja Golf Papez, Jonas Heller, Tim Hilken, et al.
Business Horizons (2022) Vol. 65, Iss. 6, pp. 739-749
Open Access | Times Cited: 141
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
Muhammad Hamza Shahab, Ezlika M. Ghazali, M. Sobirin Mohtar
International Journal of Consumer Studies (2021) Vol. 45, Iss. 4, pp. 664-689
Closed Access | Times Cited: 131
Augmented reality in online retailing: a systematic review and research agenda
Harish Kumar
International Journal of Retail & Distribution Management (2021) Vol. 50, Iss. 4, pp. 537-559
Closed Access | Times Cited: 124
Can augmented reality satisfy consumers' need for touch?
Shirin Gatter, Verena Hüttl‐Maack, Philipp A. Rauschnabel
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 508-523
Open Access | Times Cited: 117
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Sun Joo Ahn, Jooyoung Kim, Jaemin Kim
Journal of Advertising (2022) Vol. 51, Iss. 5, pp. 592-607
Closed Access | Times Cited: 111
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Tim Hilken, Mathew Chylinski, Debbie Keeling, et al.
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 495-507
Open Access | Times Cited: 110
Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda
Marc Riar, Nannan Xi, Jakob J. Korbel, et al.
Internet Research (2022) Vol. 33, Iss. 1, pp. 242-279
Open Access | Times Cited: 101
Using augmented reality to reduce cognitive dissonance and increase purchase intention
Sergio Barta, Raquel Gurrea, Carlos Flavián
Computers in Human Behavior (2022) Vol. 140, pp. 107564-107564
Open Access | Times Cited: 78
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
Vera Zanger, Martin Meißner, Philipp A. Rauschnabel
Psychology and Marketing (2022) Vol. 39, Iss. 7, pp. 1285-1301
Open Access | Times Cited: 76
Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework
Aditya Nugroho, Wei‐Tsong Wang
Computers in Human Behavior (2023) Vol. 142, pp. 107646-107646
Closed Access | Times Cited: 64
Augmented reality in the metaverse market: the role of multimodal sensory interaction
Chongyang Chen, Kem Z.K. Zhang, Zhaofang Chu, et al.
Internet Research (2023) Vol. 34, Iss. 1, pp. 9-38
Closed Access | Times Cited: 43
Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal, et al.
Information & Management (2023) Vol. 61, Iss. 2, pp. 103910-103910
Open Access | Times Cited: 41
Digital transformation: A multidisciplinary perspective and future research agenda
Justin Paul, Akiko Ueno, Charles Dennis, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 41
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi
Electronic Commerce Research and Applications (2024) Vol. 65, pp. 101381-101381
Open Access | Times Cited: 33
Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 27
Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality
Jonas Heller, Mathew Chylinski, Ko de Ruyter, et al.
Journal of Service Research (2020) Vol. 24, Iss. 1, pp. 84-103
Open Access | Times Cited: 94
Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
Chunhua Sun, Yuan Fang, Meng Kong, et al.
Journal of Retailing and Consumer Services (2021) Vol. 64, pp. 102828-102828
Closed Access | Times Cited: 83
Page 1 - Next Page

Scroll to top