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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
José Ramón Saura
Journal of Innovation & Knowledge (2020) Vol. 6, Iss. 2, pp. 92-102
Open Access | Times Cited: 396

Showing 1-25 of 396 citing articles:

Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
José Ramón Saura, Domingo Ribeiro Soriano, Daniel Palacios‐Marqués
Industrial Marketing Management (2021) Vol. 98, pp. 161-178
Open Access | Times Cited: 202
From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets
José Ramón Saura, Domingo Ribeiro Soriano, Daniel Palacios‐Marqués
International Journal of Information Management (2021) Vol. 60, pp. 102331-102331
Open Access | Times Cited: 182
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework
Chao-Hsing Lee, Chien‐Wen Chen
Information (2021) Vol. 12, Iss. 6, pp. 241-241
Open Access | Times Cited: 175
Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy
Samuel Ribeiro‐Navarrete, José Ramón Saura, Daniel Palacios‐Marqués
Technological Forecasting and Social Change (2021) Vol. 167, pp. 120681-120681
Open Access | Times Cited: 174
Ethical design in social media: Assessing the main performance measurements of user online behavior modification
José Ramón Saura, Daniel Palacios‐Marqués, Agustín Iturricha-Fernández
Journal of Business Research (2021) Vol. 129, pp. 271-281
Closed Access | Times Cited: 105
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
José Ramón Saura, Daniel Palacios‐Marqués, Domingo Ribeiro Soriano
Journal of Small Business Management (2021) Vol. 61, Iss. 3, pp. 1278-1313
Closed Access | Times Cited: 104
Digitalization, innovation and environmental policies aimed at achieving sustainable production
José Manuel Guaita Martínez, Rosa Puertas, José María Martí­n Martí­n, et al.
Sustainable Production and Consumption (2022) Vol. 32, pp. 92-100
Open Access | Times Cited: 84
The effect of manufacturing agent heterogeneity on enterprise innovation performance and competitive advantage in the era of digital transformation
Jing Gao, Wanfei Zhang, Tao Guan, et al.
Journal of Business Research (2022) Vol. 155, pp. 113387-113387
Closed Access | Times Cited: 83
How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
Albérico Travassos Rosário, Joana Carmo Dias
International Journal of Information Management Data Insights (2023) Vol. 3, Iss. 2, pp. 100203-100203
Open Access | Times Cited: 83
Application of an MCDM model with data mining techniques for green supplier evaluation and selection
James J.H. Liou, Mu-Hsin Chang, Huai-Wei Lo, et al.
Applied Soft Computing (2021) Vol. 109, pp. 107534-107534
Closed Access | Times Cited: 86
Using data mining techniques to explore security issues in smart living environments in Twitter
José Ramón Saura, Daniel Palacios‐Marqués, Domingo Ribeiro Soriano
Computer Communications (2021) Vol. 179, pp. 285-295
Open Access | Times Cited: 76
RETRACTED ARTICLE: Small and medium-sized enterprises' contribution in digital technology
Girish Bagale, Venkata Ramana Vandadi, D. R. Singh, et al.
Annals of Operations Research (2021) Vol. 326, Iss. S1, pp. 3-4
Open Access | Times Cited: 75
An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence
Wang HaiJian, Jianyi Ding, Umair Akram, et al.
Information (2021) Vol. 12, Iss. 8, pp. 324-324
Open Access | Times Cited: 72
Understanding intentions and actual use of mobile wallets by millennial: an extended TAM model perspective
Roktim Sarmah, Neeraj Dhiman, Honey Kanojia
Journal of Indian Business Research (2021) Vol. 13, Iss. 3, pp. 361-381
Closed Access | Times Cited: 71
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Simona Vinerean, Alin Opreana
Journal of theoretical and applied electronic commerce research (2021) Vol. 16, Iss. 7, pp. 2633-2654
Open Access | Times Cited: 69
Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years
Peng Gao, Fanchen Meng, Mário Nuno Mata, et al.
Journal of theoretical and applied electronic commerce research (2021) Vol. 16, Iss. 5, pp. 1667-1679
Open Access | Times Cited: 68
A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications
Pedro R. Palos‐Sánchez, José Ramón Saura, Félix A. Martín‐Velicia, et al.
European Research on Management and Business Economics (2021) Vol. 27, Iss. 2, pp. 100149-100149
Open Access | Times Cited: 64
Role of artificial intelligence in marketing strategies and performance
Chih‐Wen Wu, Abel Monfort
Psychology and Marketing (2022) Vol. 40, Iss. 3, pp. 484-496
Closed Access | Times Cited: 62
How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach
Vinay Singh, Brijesh Nanavati, Arpan Kumar Kar, et al.
Information Systems Frontiers (2022) Vol. 25, Iss. 4, pp. 1621-1638
Closed Access | Times Cited: 60
Search engine optimization: The long-term strategy of keyword choice
Anett Erdmann, Ramón Arilla, José M. Ponzoa
Journal of Business Research (2022) Vol. 144, pp. 650-662
Closed Access | Times Cited: 49
A review of digital family businesses: setting marketing strategies, business models and technology applications
José Ramón Saura, Daniel Palacios‐Marqués, Belém Barbosa
International Journal of Entrepreneurial Behaviour & Research (2022) Vol. 29, Iss. 1, pp. 144-165
Closed Access | Times Cited: 45
Twitter as a predictive system: A systematic literature review
Enrique Caño-Marín, Marçal Mora‐Cantallops, Salvador Sánchez‐Alonso
Journal of Business Research (2022) Vol. 157, pp. 113561-113561
Open Access | Times Cited: 42
Review on A big data-based innovative knowledge teaching evaluation system in universities
Xin Xu, Yu Shu-Jiang, Nan Pang, et al.
Journal of Innovation & Knowledge (2022) Vol. 7, Iss. 3, pp. 100197-100197
Open Access | Times Cited: 40
Digital marketing capability: the mystery of business capabilities
Darlin Apasrawirote, Kritcha Yawised, Paisarn Muneesawang
Marketing Intelligence & Planning (2022) Vol. 40, Iss. 4, pp. 477-496
Closed Access | Times Cited: 39
Scientometric analysis on entrepreneurial skills - creativity, communication, leadership: How strong is the association?
Marinko Škare, Cristina Blanco González‐Tejero, Fernando Javier Crecente Romero, et al.
Technological Forecasting and Social Change (2022) Vol. 182, pp. 121851-121851
Open Access | Times Cited: 37
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