OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
Trevor Cadden, Jay Weerawardena, Guangming Cao, et al.
Journal of Business Research (2023) Vol. 168, pp. 114225-114225
Open Access | Times Cited: 29

Showing 1-25 of 29 citing articles:

THE DIGITAL TRANSFORMATION OF SMES: A COMPARATIVE REVIEW BETWEEN THE USA AND AFRICA
Mustafa Ayobami Raji, Hameedat Bukola Olodo, Timothy Tolulope Oke, et al.
International Journal of Management & Entrepreneurship Research (2024) Vol. 6, Iss. 3, pp. 737-751
Open Access | Times Cited: 43

A study on big data analytics and innovation: From technological and business cycle perspectives
Uthayasankar Sivarajah, Sachin Kumar, Vinod Kumar, et al.
Technological Forecasting and Social Change (2024) Vol. 202, pp. 123328-123328
Open Access | Times Cited: 20

How does digital transformation empower knowledge creation? Evidence from Chinese manufacturing enterprises
Yufen Chen, X. Pan, Pian Liu, et al.
Journal of Innovation & Knowledge (2024) Vol. 9, Iss. 2, pp. 100481-100481
Open Access | Times Cited: 16

Heterogeneous data integration: Challenges and opportunities
I Made Putrama, Péter Martinek
Data in Brief (2024) Vol. 56, pp. 110853-110853
Open Access | Times Cited: 7

Disruptive Digital Technologies and the Performance of Micro, Small and Medium-Size Enterprises
Bronson Mutanda, Bomi Cyril Nomlala, Admire Mthombeni, et al.
Emerald Publishing Limited eBooks (2025), pp. 135-153
Closed Access

Growth hacking capability: Antecedents and performance implications in the context of SMEs
Daniele Giordino, Ciro Troise, Stefano Bresciani, et al.
Journal of Business Research (2025) Vol. 192, pp. 115288-115288
Open Access

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance
Fatma DEMİRAĞ
International Journal of Social Sciences and Education Research (2025) Vol. 11, Iss. 1, pp. 1-14
Open Access

Exploring MSME Owners’ Expectations of Data-Driven Approaches to Business Process Management
Gelmar García-Vidal, Alexander Sánchez-Rodríguez, Laritza Guzmán-Vilar, et al.
Systems (2025) Vol. 13, Iss. 4, pp. 265-265
Open Access

Big Data and Consumer Behavior
Youssra Lazrak, Ouijdane Amrani, Amina El Idrissi Tissafi
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 266-283
Closed Access | Times Cited: 2

Exploring the viability of remote work for SME
Afzal Izzaz Zahari, Dewi Izzwi Abdul Manan, Fazlida Mohd Razali, et al.
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 10, Iss. 1, pp. 100182-100182
Open Access | Times Cited: 6

LEVERAGING STRATEGIC ORIENTATIONS IN ACHIEVING A COMPETITIVE ADVANTAGE AMONG MSMES: A CROSS-COUNTRY MARKETING ANALYSIS
Keni Kaniawati, Andhi Sukma, Desy Oktaviani
Jurnal Ekonomi Bisnis dan Kewirausahaan (2024) Vol. 13, Iss. 1, pp. 40-40
Open Access | Times Cited: 1

How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective
Gomaa Agag, Anish Yousaf, Abhishek Mishra, et al.
International Journal of Hospitality Management (2024) Vol. 126, pp. 104060-104060
Closed Access | Times Cited: 1

Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Nino Tchanturia, Rusudan Dalakishvili
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 71-90
Closed Access | Times Cited: 1

An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach
Kwabena Abrokwah-Larbi
Asia-Pacific Journal of Business Administration (2024) Vol. 16, Iss. 5, pp. 1275-1302
Closed Access | Times Cited: 1

Big data analytics democratized with clean collaboration and customer privacy choice
Koen Pauwels, Zeynep Aksehirli
Journal of Business Research (2024) Vol. 188, pp. 115112-115112
Closed Access | Times Cited: 1

Study of Challenges and Opportunities that SMES Encounter in Integrating Ai-Driven Approaches into their Marketing Strategies in the Indian Context
Mr. Rajesh Jaychandran, Dr Surrender Kumar Shilla
International Journal of Advanced Research in Science Communication and Technology (2024), pp. 75-86
Open Access

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage
Anis Choirun Nisak -, Wahdiyat Moko
International Journal of Research in Business and Social Science (2147-4478) (2024) Vol. 13, Iss. 3, pp. 85-96
Open Access

Business Innovation for SMEs and Community Empowerment: Strategies to Enhance Income and Quality of Life
Arjang Arjang, Ahmad Junaidi, Achmad Choerudin
Deleted Journal (2024) Vol. 1, Iss. 2, pp. 133-146
Open Access

Marketing Digitalization Aspects: Manufacturing Firms Experience
С. В. Разумова, Vadim Golik
Lecture notes in networks and systems (2024), pp. 325-334
Closed Access

Systematic Literature Review: The Role of Innovation and Competitive Advantage of Micro, Small, and Medium Enterprises as Mediation Variables
M. Abd. Nasir, Mts Arief, Firdaus Alamsjah, et al.
Quantitative Economics and Management Studies (2024) Vol. 5, Iss. 3, pp. 600-612
Open Access

THE ROLE OF DIGITAL MARKETING TO CREATE COMPETITIVE ADVANTAGE TO IMPROVE MICRO BUSINESS PERFORMANCE
Diah Novianti, Ghisya Siti Rochmah, Siska Ernawati Fatimah
International Journal of Innovative Technologies in Social Science (2024), Iss. 2(42)
Open Access

Sustainable leadership and knowledge ingredients - the recipe for sustainable competitive advantage: a mixed-method approach
Khawaja Fawad Latif
Knowledge Management Research & Practice (2024), pp. 1-14
Closed Access

DDM
N. Nasurudeen Ahamed, S. Sridevi
Advances in business information systems and analytics book series (2024), pp. 79-102
Closed Access

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