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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Effective messaging strategies to increase brand love for sociopolitical activist brands
Fayez Ahmad, Francisco Guzmán, Blair Kidwell
Journal of Business Research (2022) Vol. 151, pp. 609-622
Closed Access | Times Cited: 42

Showing 1-25 of 42 citing articles:

Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán
Journal of Product & Brand Management (2022) Vol. 32, Iss. 2, pp. 191-234
Closed Access | Times Cited: 90
BRAND ACTIVISM: A Literature Review and Future Research Agenda
Antonella Cammarota, Mario D’Arco, Vittoria Marino, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 5, pp. 1669-1691
Open Access | Times Cited: 41
Brand activism and the consequence of woke washing
Fayez Ahmad, Francisco Guzmán, Md Al-Emran
Journal of Business Research (2023) Vol. 170, pp. 114362-114362
Closed Access | Times Cited: 37
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Stefanie Wannow, Martin Haupt, Martin Ohlwein
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 168-192
Open Access | Times Cited: 28
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Martin Haupt, Stefanie Wannow, Linda Marquardt, et al.
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1248-1273
Closed Access | Times Cited: 22
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Zoe Lee, Amanda Spry, Yüksel Ekinci, et al.
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 193-211
Closed Access | Times Cited: 20
Brand activism as a marketing strategy: an integrative framework and research agenda
Pedro Chapaval Pimentel, Mariana Bassi Suter, Simone Regina Didonet
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 212-234
Closed Access | Times Cited: 19
Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
Teresa Fernandes, Francisco Guzmán, Mafalda Mota
Journal of Product & Brand Management (2024) Vol. 33, Iss. 6, pp. 761-782
Closed Access | Times Cited: 7
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Fernanda Muniz, Francisco Guzmán
Journal of Product & Brand Management (2023) Vol. 32, Iss. 8, pp. 1338-1354
Closed Access | Times Cited: 13
Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism
Nadine Walter, Ulrich Föhl, Frauke Sander, et al.
Journal of Business Research (2024) Vol. 184, pp. 114868-114868
Open Access | Times Cited: 5
Speedy activists: How firm response time to sociopolitical events influences consumer behavior
Jimin Nam, Maya Balakrishnan, Julian De Freitas, et al.
Journal of Consumer Psychology (2023) Vol. 33, Iss. 4, pp. 632-644
Closed Access | Times Cited: 12
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
Mario D’Arco, Antonella Cammarota, Vittoria Marino, et al.
Journal of Global Marketing (2024) Vol. 37, Iss. 4, pp. 264-281
Closed Access | Times Cited: 4
Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes
Christian Rudeloff, Joke Bruns
Corporate Communications An International Journal (2024) Vol. 29, Iss. 6, pp. 879-897
Closed Access | Times Cited: 4
Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals
Yue Lu, Long Chen, Ke Zhang
Psychology and Marketing (2025)
Closed Access
Generation Z consumers’ perspective: how and why should (not) brands engage in activism?
Antonella Cammarota, Generoso Branca
Italian Journal of Marketing (2025)
Closed Access
Can Brand Activism Benefit Luxury Brands?
Dina Khalifa, Victoria‐Sophie Osburg
Psychology and Marketing (2025)
Closed Access
A Study of HR's Role in Managing the Shift to AI-Enhanced Knowledge Management Systems
Baisakhi Debnath, Shilpa Sandhu, Richa Tiwari, et al.
Advances in business strategy and competitive advantage book series (2025), pp. 1-36
Closed Access
Consumer Culture, Sub-cultures, and the Dynamics of the Contemporary Branding
Hsiao‐Pei Yang, Rasha ElGendi, Mostafa Mahmoud Kamel Saadeldin, et al.
(2025), pp. 183-221
Closed Access
Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter
Shanetta M. Pendleton
Public Relations Review (2025) Vol. 51, Iss. 2, pp. 102558-102558
Closed Access
How does brand activism trigger consumers’ boycott? The mediating role of psychological contract violation
Min Fan, Fang Zou, J M He
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?
Charlotte Lécuyer, Marine Kergoat, Christine Lambey-Checchin
Journal of Business Ethics (2025)
Closed Access
Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective
Fortune Edem Amenuvor, Frank Akasreku, Kobby Mensah
Marketing Intelligence & Planning (2023) Vol. 41, Iss. 7, pp. 903-922
Closed Access | Times Cited: 9
Understanding the Determinants of Secondhand Goods Buying Decisions: A Young Adult Consumers’ Perspective
Abdul Bashiru Jibril, John Amoah, Sulemana Bankuoru Egala, et al.
Service Science (2024) Vol. 16, Iss. 4, pp. 319-331
Closed Access | Times Cited: 3
Brand experiences and loyalty among young smartphone users: a serial mediation analysis
Md. Abu Issa Gazi, Md. Ibrahim, Abdullah Al Masud, et al.
Management Decision (2025)
Closed Access
Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis
Jiun-Yi Tsai, Shupei Yuan, Ioana A. Coman
Public Relations Review (2023) Vol. 49, Iss. 4, pp. 102353-102353
Closed Access | Times Cited: 7
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