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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
Anouk de Regt, Kirk Plangger, Stuart J. Barnes
Journal of Business Research (2021) Vol. 136, pp. 513-522
Open Access | Times Cited: 105

Showing 1-25 of 105 citing articles:

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang Barrera, Denish Shah
Journal of Business Research (2022) Vol. 155, pp. 113420-113420
Closed Access | Times Cited: 437
What is augmented reality marketing? Its definition, complexity, and future
Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, et al.
Journal of Business Research (2022) Vol. 142, pp. 1140-1150
Open Access | Times Cited: 299
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Weng Marc Lim
Journal of Business Research (2023) Vol. 160, pp. 113638-113638
Open Access | Times Cited: 79
Digital transformation: A multidisciplinary perspective and future research agenda
Justin Paul, Akiko Ueno, Charles Dennis, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 43
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
Suhyoung Ahn, Byoungho Jin, Hyesim Seo
Journal of Business Research (2024) Vol. 175, pp. 114557-114557
Closed Access | Times Cited: 35
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi
Electronic Commerce Research and Applications (2024) Vol. 65, pp. 101381-101381
Open Access | Times Cited: 34
Crafting the techno-functional blocks for Metaverse - A review and research agenda
Amar Johri, Anu Sayal, N Chaithra, et al.
International Journal of Information Management Data Insights (2024) Vol. 4, Iss. 1, pp. 100213-100213
Open Access | Times Cited: 31
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
Kwabena Abrokwah-Larbi
Journal of Contemporary Marketing Science (2024) Vol. 7, Iss. 1, pp. 56-83
Closed Access | Times Cited: 17
Reinforcing customer journey through artificial intelligence: a review and research agenda
Jyoti Rana, Loveleen Gaur, Gurmeet Singh, et al.
International Journal of Emerging Markets (2021) Vol. 17, Iss. 7, pp. 1738-1758
Closed Access | Times Cited: 86
Experiential AR/VR: a consumer and service framework and research agenda
Lia Zarantonello, Bernd H. Schmitt
Journal of service management (2022) Vol. 34, Iss. 1, pp. 34-55
Closed Access | Times Cited: 60
Constrained and virtually traveling? Exploring the effect of travel constraints on intention to use virtual reality in tourism
Andreea Fortuna Șchiopu, Remus Ion Hornoiu, Ana Mihaela Pădurean, et al.
Technology in Society (2022) Vol. 71, pp. 102091-102091
Closed Access | Times Cited: 50
How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity
Woo Bin Kim, Ho Jung Choo
Journal of Business Research (2022) Vol. 154, pp. 113378-113378
Closed Access | Times Cited: 40
Effect of Display Methods on Intentions to Use Virtual Reality in Museum Tourism
Jinwei Wang, Yue Sun, Liyan Zhang, et al.
Journal of Travel Research (2023) Vol. 63, Iss. 2, pp. 314-334
Open Access | Times Cited: 37
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Pierre‐Henry Leveau, E. Camus
Psychology and Marketing (2023) Vol. 40, Iss. 7, pp. 1329-1343
Open Access | Times Cited: 35
Exploring the intersection of sustainable consumption and the Metaverse: A review of current literature and future research directions
Alfonso Pellegrino, Ray Wang, Alessandro Stasi
Heliyon (2023) Vol. 9, Iss. 9, pp. e19190-e19190
Open Access | Times Cited: 33
Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
Eloy Gil‐Cordero, Belén Maldonado-López, Pablo Ledesma‐Chaves, et al.
International Journal of Entrepreneurial Behaviour & Research (2023) Vol. 30, Iss. 2/3, pp. 421-449
Closed Access | Times Cited: 30
Age and gender effects on presence, user experience and usability in virtual environments–first insights
Mario Lorenz, Jennifer Brade, Philipp Klimant, et al.
PLoS ONE (2023) Vol. 18, Iss. 3, pp. e0283565-e0283565
Open Access | Times Cited: 24
Marketing beyond reality: a systematic literature review on metaverse
Sakshi Yadav, Shivendra Kumar Pandey, Dheeraj Sharma
Management Research Review (2024) Vol. 47, Iss. 7, pp. 1029-1051
Closed Access | Times Cited: 13
Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch
Yunju Kim, Heejun Lee
Journal of Business Research (2024) Vol. 179, pp. 114677-114677
Closed Access | Times Cited: 9
Customer experience and satisfaction in coffee consumption: an experiential marketing perspective
Supawat Meeprom, Akkhaporn Kokkhangplu
Cogent Business & Management (2025) Vol. 12, Iss. 1
Open Access | Times Cited: 1
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Hamza Shahab, M. Sobirin Mohtar, Ezlika M. Ghazali, et al.
International Journal of Human-Computer Interaction (2022) Vol. 39, Iss. 18, pp. 3586-3603
Closed Access | Times Cited: 32
Design affordance in VR and customization intention: Is customer inspiration a missing link?
Zhou Fei, Na Zhang, Na Wang, et al.
Technological Forecasting and Social Change (2023) Vol. 192, pp. 122594-122594
Closed Access | Times Cited: 21
When the servicescape becomes intelligent: Conceptualization, assessment, and implications for hospitableness
Dexiang Yin, Minglong Li, Hailian Qiu, et al.
Journal of Hospitality and Tourism Management (2023) Vol. 54, pp. 290-299
Open Access | Times Cited: 20
Strategic storytelling in the age of sustainability
Laurence Dessart, Willem Standaert
Business Horizons (2023) Vol. 66, Iss. 3, pp. 371-385
Closed Access | Times Cited: 18
Opportunities and Challenges of Marketing 5.0
Ali Bakhshi Movahed, Aminmasoud Bakhshi Movahed, Hamed Nozari
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 1-21
Closed Access | Times Cited: 6
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