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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Running field experiments using Facebook split test
Davide C. Orazi, Allen C. Johnston
Journal of Business Research (2020) Vol. 118, pp. 189-198
Open Access | Times Cited: 56

Showing 1-25 of 56 citing articles:

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 59
Social media marketing for businesses: Organic promotions of web-links on Facebook
Yash Chawla, Grzegorz Chodak
Journal of Business Research (2021) Vol. 135, pp. 49-65
Open Access | Times Cited: 75
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
Payal S. Kapoor, M.S. Balaji, Yangyang Jiang
European Journal of Marketing (2022) Vol. 57, Iss. 2, pp. 533-561
Closed Access | Times Cited: 55
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
Lu Meng, Yongyue Bie, Mengya Yang, et al.
Tourism Management (2024) Vol. 106, pp. 104978-104978
Closed Access | Times Cited: 11
Leveraging Digital Advertising Platforms for Consumer Research
Michael Braun, Bart de Langhe, Stefano Puntoni, et al.
Journal of Consumer Research (2024) Vol. 51, Iss. 1, pp. 119-128
Open Access | Times Cited: 10
When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives
Karen Anne Wallach, Deidre Popovich
Journal of Business Research (2023) Vol. 158, pp. 113694-113694
Closed Access | Times Cited: 18
The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness
Oguzhan Essiz, Aysu Senyuz, Sidar Yurteri
Psychology and Marketing (2025)
Open Access
Order or disorder? The impact of product display on consumer purchase intention
Xiwen Wang, Rui Huang, H. R. Zhai, et al.
Journal of Business Research (2025) Vol. 192, pp. 115319-115319
Closed Access
Experimental evidence on improving COVID-19 vaccine outreach among migrant communities on social media
Jasper Tjaden, Esther Haarmann, Nicolai Ε. Savaskan
Scientific Reports (2022) Vol. 12, Iss. 1
Open Access | Times Cited: 22
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
Lu Meng, Qi Wu, Yijie Wang, et al.
Journal of Advertising (2025), pp. 1-18
Closed Access
Is it really unreal? A two-theory approach on the impact of deepfakes technology on the protection motivation of consumers
Dhanya Pramod, Kanchan Patil, S. Vijayakumar Bharathi
Cogent Business & Management (2025) Vol. 12, Iss. 1
Open Access
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
Laura Lavertu, Katina Kulow, Kirsten Cowan, et al.
Journal of Advertising Research (2025), pp. 1-16
Open Access
Evaluating the impact of storytelling in Facebook advertisements on wildlife conservation engagement: Lessons and challenges
Ganga Shreedhar
Conservation Science and Practice (2021) Vol. 3, Iss. 11
Open Access | Times Cited: 24
The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
Lukas Maier, Christian V. Baccarella, Joern Block, et al.
Entrepreneurship Theory and Practice (2021) Vol. 47, Iss. 4, pp. 1389-1420
Open Access | Times Cited: 18
The Effects of Content Ephemerality on Information Processing
Uri Barnea, Robert J. Meyer, Gideon Nave
Journal of Marketing Research (2022) Vol. 60, Iss. 4, pp. 750-766
Open Access | Times Cited: 12
Consumers’ behavioural responses to price promotions of organic products: an introspective pre-study and an online field experiment
Jyrki Isojärvi, Jaakko Aspara
European Journal of Marketing (2023) Vol. 57, Iss. 7, pp. 1804-1825
Open Access | Times Cited: 7
EXPRESS: BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance
Zhe Zhang, Ning Ye, M. Thomson
Journal of Marketing (2024)
Closed Access | Times Cited: 2
Alleviating Travelers’ Privacy Concern in Personalized Recommendations Through Perceived Information Autonomy: Strategies via Hedge Words and Communication Styles
Linxiang Lv, Siyun Chen, Guanrong Liu, et al.
Journal of Travel Research (2024)
Closed Access | Times Cited: 2
The confrontation effect: When users engage more with ideology-inconsistent content online
Daniel Mochon, Janet Schwartz
Organizational Behavior and Human Decision Processes (2024) Vol. 185, pp. 104366-104366
Closed Access | Times Cited: 2
General data protection regulation: a study on attitude and emotional empowerment
Davit Marikyan, Savvas Papagiannidis, Omer Rana, et al.
Behaviour and Information Technology (2023) Vol. 43, Iss. 14, pp. 3561-3577
Open Access | Times Cited: 6
Impression management attenuates the effect of ability on trust in economic exchange
Martin Reimann, Christoph Hüller, Oliver Schilke, et al.
Proceedings of the National Academy of Sciences (2022) Vol. 119, Iss. 30
Open Access | Times Cited: 10
I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes
Zhang Jin, Xiaobing Xu, Hean Tat Keh
Journal of Business Research (2021) Vol. 139, pp. 397-410
Closed Access | Times Cited: 13
Price Partitioning of Socio-Moral Surcharges
Shreyans Goenka, Rajesh Bagchi
Journal of Consumer Research (2024)
Closed Access | Times Cited: 1
Social media and nonprofit fundraising: the influence of Facebook likes
Ernan Haruvy, Peter T. L. Popkowski Leszczyc
European Journal of Marketing (2023) Vol. 58, Iss. 1, pp. 33-65
Closed Access | Times Cited: 3
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
Eliza Nichifor, Radu Lixăndroiu, Ioana Bianca Chițu, et al.
Journal of theoretical and applied electronic commerce research (2021) Vol. 16, Iss. 6, pp. 2319-2340
Open Access | Times Cited: 8
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